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Marketing Intelligence (MI-DMP™)

Marketing Intelligence (MI-DMP) with 1st-party-data helps you find more customer insight.

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Marketing Intelligence

(MI-DMP™)

Combines multiple data sources including 1st party data from telco and ad exchange for enriched target audiences

Nationwide Audiences

Utilizing Telco subscribers’ mobility data with online and offline behavior, our insights are not only nationwide but also 24/7 in real-time.

Customizable Personas

Providing niche person for key market categories, allowing you to rapidly find your matched audience

Integrated Customer View

By analyzing multiple segments from various angles, we provide a more holistic view of different audiences

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  • Find the users trace by geolocation data
  • Real-time data ingestion designed for MNO datasets
  • First party Telco ID in the cookieless era
  • User-friendly interactive GUI
  • 500+ audience labels and thousands of customized labels for each subscriber based on deterministic and probabilistic data
  • APIs for multiple digital services applications: digital advertising, digital content, mobile wallet, and many more
  • High-precision predictive analytics of consumer’s online and offline behaviors 24 x 7 in real-time
Marketing Intelligence DMP

Business Growth

data integration daily
cell signals data collected daily
web browsing sessions monthly
devices data collected monthly

Client Success

UNICEF

UNICEF & MI-DSP™: Safeguarding Children’s Rights in Impoverished Regions

The United Nations Children’s Fund (UNICEF) is dedicated to protecting the basic rights of every child and supporting their access to healthcare, nutrition, education, and protection against violence and exploitation in impoverished regions worldwide. In collaboration with AI Advertising (MI-DSP™), they have embarked on a partnership to enhance the visibility of UNICEF’s humanitarian initiatives and… Read More »UNICEF & MI-DSP™: Safeguarding Children’s Rights in Impoverished Regions

Ramadan use case

The largest Muslim festival : Ramadan Marketing Strategies —— Traffic, Analytics and Remarketing

As Ramadan is underway, brands can take advantage of this holiday season to provide special awareness and discounts to their customers.  Ramadan Trends Consumer spending in Indonesia has been increasing recently. The top 3 commerce categories are : Food & Beverage (68%), Fashion & Apparel (55%),and Confectionary (38%). While Travel and Fashion & Apparel has… Read More »The largest Muslim festival : Ramadan Marketing Strategies —— Traffic, Analytics and Remarketing

SMOOTH usecase

How programmatic advertising raises clothing brand awareness

AI Advertising programmatic SMOOTH BASIC is an emerging online fashion store in Indonesia, focusing on casual and outdoor styles for teenagers and young adults. SMOOTH BASIC products are available on their website as well as Tiktok, Shopee, and Tokopedia. In order to attract more Indonesian users to know about the brand, Groundhog Technologies uses programmatic… Read More »How programmatic advertising raises clothing brand awareness

Groundhog Technologies

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