Empowering Telcos To Unlock New Revenue Streams
Operators are constantly challenged to engage with the mobile ecosystem and create digital service propositions. Telcos proved invaluable during the COVID-19 pandemic as the world relied even more on connectivity. The world has changed permanently, and telcos need new business models and product offerings.
Groundhog’s Mobility Intelligence Platform utilizes existing telco data
to generate revenue in the programmatic advertising space
In mobile advertising, the key is to target the right audience at the right time and place. As the demand for reliable data in digital advertising increases, operators can utilize their location and browsing data to turn them into actionable insights and segmentations for marketers.
Our Mobility Intelligence Platform applies a combination of Chaos Theory-based Geolocation models and Human Mobility Deep Learning Algorithms to transform raw network data into monetizable assets and generate new revenue streams via programmatic advertising.
While adhering to the highest security standards, the Mobility Intelligence Platform is built on-premise in the operators’ data warehouse further ensuring data privacy compliance.
TELCO’S ROLE IN THE PROGRAMMATIC ECOSYSTEM
The MI-DMP processes subscriber behaviors to generate audiences and segmentations. The MI-DSP connects to various ad exchanges and SSPs to perform bid requests and responses in real time.
Telcos enable advertisers and media agencies looking to buy ads and create campaigns to utilize first-party data assets and enhance their service offers to their clients.
In traditional digital advertising, ad spaces are bought with little control over who is targeted because the price and audience are fixed. With programmatic, ad space and audiences are purchased based on real-life behavior. We are able to push the right campaign to the right people, at the right time and place.