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Groundhog x Leverate x DKT
DSP Case Studies

Presenting the Visibility of an Intimacy Product Brand in Indonesia in Partnership with Leverate

Within the vibrant fabric of Indonesia, where the interplay of traditional values and modernity is evident, there has been a remarkable surge in the demand for intimacy products. Understanding the pivotal role of brand awareness in this evolving sector, businesses are increasingly realizing the necessity of establishing a robust online presence. Campaign Objective: The primary… Read More »Presenting the Visibility of an Intimacy Product Brand in Indonesia in Partnership with Leverate

Groundhod technilogies walled garden
Tech Sharing

Breaking the Walled Garden: Empowering Marketers with MI-DSP™ and Open Web Strategies

The Term “The Walled Garden” Has Been Present In Marketing Fields For Quite Some Time, But Do You Know What The Concept Means? Some of the biggest advertising walled gardens include Google, Meta, and Amazon, they control over 80% of all digital ad spend in the world. You might be curious about how they built… Read More »Breaking the Walled Garden: Empowering Marketers with MI-DSP™ and Open Web Strategies

Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign
Tech Sharing

Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign

Programmatic Advertising Transaction Process In our previous publication, we provided an overview of the supply chain within the digital advertising ecosystem. In continuation, this article aims to deepen your understanding by presenting additional background knowledge and relevant terminology. Before delving into the specifics, we will first explore the evolution of media buying, tracing its path… Read More »Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign

AI vs DSP DMP SSP
Tech Sharing

Decoding the AI-driven digital advertising landscape: Unraveling the roles of DSPs, DMPs, and SSPs

What is DSP? What is DMP? And what is SSP? All these terms ending with “P” are so quite confusing! Do you want to know what are these platforms used for? If you’re new to the digital advertising industry, you might be unfamiliar with these terms. Let Groundhog Technologies be your tutor this time! The… Read More »Decoding the AI-driven digital advertising landscape: Unraveling the roles of DSPs, DMPs, and SSPs

Family mart logo
DSP Case Studies

Born to raise brand awareness: MI-DSP™ supports Family Mart in driving traffic during Double 11.

AI Advertising programmatic  According to the global real-time bidding (RTB) market size report, the market is projected to grow from $10.85 billion in 2022 to $14.07 billion in 2023, at a compound annual growth rate (CAGR) of 29.7%. As a service for the brand, MI-DSP™ reaches out to the precise audience, significantly increasing consumer awareness… Read More »Born to raise brand awareness: MI-DSP™ supports Family Mart in driving traffic during Double 11.

UNICEF
DMP Case Studies | DSP Case Studies

UNICEF & MI-DSP™: Safeguarding Children’s Rights in Impoverished Regions

The United Nations Children’s Fund (UNICEF) is dedicated to protecting the basic rights of every child and supporting their access to healthcare, nutrition, education, and protection against violence and exploitation in impoverished regions worldwide. In collaboration with AI Advertising (MI-DSP™), they have embarked on a partnership to enhance the visibility of UNICEF’s humanitarian initiatives and… Read More »UNICEF & MI-DSP™: Safeguarding Children’s Rights in Impoverished Regions

Online Travel Giants
Analysis

A Glimpse of the Battle of Online Travel Giants in Indonesia: Traveloka vs Agoda vs Booking.Com

Introduction Indonesia is a rapidly growing market in the travel industry, with a growing population and increasing disposable income, more people are willing to pursue traveling. As a result, many online travel agencies (OTAs) have entered the market to capture this opportunity. Now that the COVID-19 pandemic is under control and borders have opened up… Read More »A Glimpse of the Battle of Online Travel Giants in Indonesia: Traveloka vs Agoda vs Booking.Com

SMOOTH usecase
DSP Case Studies | DMP Case Studies

How programmatic advertising raises clothing brand awareness

AI Advertising programmatic SMOOTH BASIC is an emerging online fashion store in Indonesia, focusing on casual and outdoor styles for teenagers and young adults. SMOOTH BASIC products are available on their website as well as Tiktok, Shopee, and Tokopedia. In order to attract more Indonesian users to know about the brand, Groundhog Technologies uses programmatic… Read More »How programmatic advertising raises clothing brand awareness

Marketing post audience
DMP Case Studies | Tech Sharing

Marketing intelligence offers excellent audience reach across the entire nation

During the cookie-less era, what’s the key to targeting your valuable audience? Groundhog Marketing Intelligence (MI-DMP™) which is your best digital marketing partner provides niche people for key market categories and allows you to rapidly find your matched audience.  Besides, reaching out to more audiences to enlarge brand search volume is the main consideration for… Read More »Marketing intelligence offers excellent audience reach across the entire nation