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DSP vs. DV360, GDN, Meta Ads: Which Is the Best Choice for Advertisers?
In addition to ad delivery channels that leverage display networks such as DSP, DV360, and GDN, there are also popular social media advertising platforms like Meta Ads, Instagram Ads, and TikTok Ads. However, these platforms differ significantly in terms of channels, audiences, performance, and data.This article provides a detailed comparison of DSP, DV360, GDN, and… Read More »DSP vs. DV360, GDN, Meta Ads: Which Is the Best Choice for Advertisers?
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What Is Retargeting Gold? Use Data to Identify Golden Audiences and Golden Timing to Boost Conversion Rates Quickly!
In an era where digital advertising budgets are tight, how can brands achieve maximum effectiveness with minimal resources? Retargeting Gold is not just about “showing ads again”; it leverages data to find the audiences most likely to convert at the most effective moments. By delivering precise retargeting messages, brands can bring back potential customers who… Read More »What Is Retargeting Gold? Use Data to Identify Golden Audiences and Golden Timing to Boost Conversion Rates Quickly!
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What is Demand Generation? Turning Brands from “Searched” to “Seen”
In an era where digital advertising is becoming increasingly competitive, relying solely on consumer-initiated searches is no longer enough to support a brand’s growth. Businesses must take the initiative to place their brand in front of potential customers instead of waiting to be found. This is precisely where Demand Generation plays a crucial role. In… Read More »What is Demand Generation? Turning Brands from “Searched” to “Seen”
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Groundhog Technologies Featured in AI MarTech 6.0 Industry Map
The Asia-Pacific Marketing Digital Transformation Alliance (AMT) recently released the AI MarTech 6.0 Industry Map. If you have a keen eye, you might have already spotted Groundhog Technologies in the 2025 AI MarTech industry map. Our presence is notable in three major categories: AdTech, Business & Sales, and Data & Analytics! With the rise of… Read More »Groundhog Technologies Featured in AI MarTech 6.0 Industry Map
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How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)
Following the previous article introducing RTB, Direct Deals, and Programmatic Direct advertising transaction methods, how does a DSP (Demand-Side Platform) purchase ads? This article will continue to explore other Private Marketplace (PMP) advertising purchasing methods. PMP (Private Marketplaces) operates through an exclusive invitation mechanism, meaning only advertisers invited by the media can participate in ad… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)
