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Advertising Privacy Policy

Here you’ll find the requirements for advertising on the MI-DSP™ (

This Privacy Notice explains how Groundhog Mobility Intelligence Demand Side Platform (“MI-DSP™” “Groundhog” “we” “us”or “our”) collects, processes, uses, and discloses personal information in connection with our websites (the “Sites”) and the related content, products, services, and other functionality offered on or through the online services, including where you interact with MI-DSP™ through mobile applications and/or websites that have integrated with MI-DSP™ advertising platform either directly or via an advertising exchange (collectively, the “Services”). It does not address our privacy practices relating to MI-DSP™ job applicants, employees and other personnel.

MI-DSP™ is an advertising platform the enables advertisers to serve advertisements on third-party mobile applications and/or websites owned or operated by partners or to which a partner has the right to serve advertising.

When our advertisers deliver advertisements or use our Services to submit, manage, or otherwise use content relating to our advertisers’ data (“Advertisers Data”), we have contractually committed ourselves to only process such information on behalf of and under the instruction of the respective advertiser, who is the “data controller.” This Privacy Notice does not apply to such processing and we recommend you read the privacy notice of the respective advertiser if their processing concerns your personal information.

Our policies cover six broad areas:

About Our Policies

  • The Advertising Policies apply to all ads and commercial content served by or purchased through MI-DSP™. 
  • MI-DSP™ prioritizes user privacy. As a partner with Google Advertising Service, we adhere to their strict data processing policies. For more details, please visit the Google Privacy & Terms.
  • Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and the termination of your account.
  • We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don’t reflect the personal beliefs, characteristics or values of users.
  • If you are managing ads on behalf of other advertisers, you are responsible for ensuring that each advertiser complies with these Advertising Policies.
  • Before ads show up on any advertisement, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.
  • We reserve the right to disapprove, approve or delete any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
  • These policies are subject to change at any time without notice.

Information We Collect

  • We collect information when an individual(“End User”) interacts with our Services, such as viewing the ads, clicking the ads, browsing our official homepage, etc. As is true of many digital properties, we may automatically collect certain information from or in connection with users’ and other website visitors’ devices when visiting or interacting with our Services, such as mentioned below:
  • Identifiers such as cookie IDs or Mobile Advertising IDs, IP addresses, etc.
  • Information about Google, any Google advertising cookies or mobile advertising identifiers associated with a User (‘User Cookie’), and an appropriate description of Buyer’s use of any remarketing in online advertising” per Google’s policy.
  • Network activity information such as the URL currently browsed, name of the apps opened, the country currently located, metrics on ads seen, clicks, etc.

How We Use Your Information

  • We collect the above-mentioned information for various purposes, including developing products, services, features, and functionality serving you with relevant and personalized advertisements, understanding the audiences who see the advertisements we serve auditing, reporting, and analytics for ad campaigns.

Prohibited content

● Counterfeit goods

MI-DSP™ prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app. 

● Dangerous products or services

We want to help keep people safe both online and offline, so we don’t allow the promotion of some products or services that cause damage, harm, or injury. Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials, and fireworks; instructions for making explosives or other harmful products; tobacco products

● Enabling dishonest behavior

We value honesty and fairness, so we don’t allow the promotion of products or services that are designed to enable dishonest behavior. Examples of products or services that enable dishonest behavior are hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services

● Inappropriate content

We value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence. Examples of inappropriate or offensive content: bullying or intimidation of an individual or group; racial discrimination; hate group paraphernalia; graphic crime scene or accident images; cruelty to animals; murder; self-harm; extortion or blackmail; sale or trade of endangered species; ads using profane language

Restricted content

The policies below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate.

For that reason, we allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content.

● Adult content

Ads should respect user preferences and comply with legal regulations, so we don’t allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

Learn about what happens if you violate our policies. Examples of restricted adult content: strip clubs; erotic cinemas; sex toys; adult magazines; sexual enhancement products; matchmaking sites; models in sexualized poses

● Alcohol

We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads.

Examples of restricted alcoholic beverages: beer; wine; sake; spirits or hard alcohol; Champagne; fortified wine; non-alcoholic beer; non-alcoholic wine; and non-alcoholic distilled spirits

● Copyrights

We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content. If you are legally authorized to use copyrighted content, apply for certification to advertise. If you see unauthorized content, submit a copyright-related complaint.

● Gambling and games

We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper MI-DSP certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target.

Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering “poker-for-fun” games; non-casino-based cash game sites

● Healthcare and medicines

We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with MI-DSP and targets only approved countries. Check local regulations for the areas you want to target.

● Political content

We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election “silence periods.”  

Examples of political content: promotion of political parties or candidates; political issue advocacy

● Financial services

We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.

When promoting financial products and services, you must comply with state and local regulations for any region or country that your ads target — for example, include specific disclosures required by local law. Refer to our non-exhaustive list of country-specific requirements for more information.

● Trademarks

There are multiple factors that determine when trademarks can be used in ads. Along with the factors described in our Policy Center, these policies apply only when a trademark owner has submitted a valid complaint to MI-DSP.

● Legal requirements

You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to MI-DSP’s advertising policies, for all of the locations where your ads are showing.

● Other restricted businesses

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may take a conservative position and limit or stop related ads from running.

Editorial & technical requirements

We want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we’ve developed editorial requirements to help keep your ads appealing to users. We’ve also specified technical requirements to help users and advertisers get the most out of the variety of ad formats we offer.

● Editorial

In order to provide a quality user experience, MI-DSP requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Examples of promotions that don’t meet these editorial and professional requirements:

  • Overly generic ads that contain vague phrases such as “Buy products here”
  • Gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!

● Destination requirements

We want consumers to have a good experience when they click on an ad, so ad destinations must offer unique value to users and be functional, useful, and easy to navigate.

Examples of promotions that don’t meet destination requirements:

  • A display URL that does not accurately reflect the URL of the landing page, such as “” taking users to “”
  • Sites or apps that are under construction, parked domains, or are just not working
  • Sites that are not viewable in commonly used browsers
  • Sites that have disabled the browser’s back button

● Technical requirements

To help us keep ads clear and functional, advertisers must meet our technical requirements.

● Ad format requirements

In order to help you provide a quality user experience and deliver attractive, professional-looking ads, we only allow ads that comply with specific requirements for each ad format. Review the requirements for all ad formats that you’re using.

Note that we don’t allow Non-family safe ads in image ads, video ads, and other non-text ad formats.