AI identifies product-related keywords
Provide product feature keywords, and DKT will find your key audiences
Replace manual audience selection with AI analysis
Dynamic updates to track changes in audience interests
Analyze keyword relevance for detailed audience segmentation
AI models predict high click-through rates
Expand Your Perspective with AI-Driven Audience Selection
New Technology | New Insights | New Markets
Dynamic Keyword Targeting
Utilize big data text analysis to compute the relationship between audiences and products
Understanding your customers’ interests helps you make better business decisions
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Crawl numerous articles in media outlets
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Extract valuable keywords
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Calculate the relevance between keywords
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Rank keywords with high relevance to browsing intent and ads
Deliver Ads Based on Browsing Intent
Understand Audience Intent Before Serving Ads For Maximum Effectiveness
Display ads when audiences have browsed pages containing relevant keywords
Calculating the distance between keywords determines that they are highly interested in sunscreen products. If the audience has previously browsed keywords like “sunscreen,” “beach,” or “outdoor activities,” predict their intention to participate in outdoor activities at the beach shortly.
Data Analysis and Insights: Beauty Industry Example
Advertisers provide product features such as “anti-wrinkle, anti-aging, smoothing fine lines, retinol” to set ad keywords. As campaigns progress, DKT’s dynamic audience lists reveal that those interested in “anti-wrinkle” may also be interested in “nail care, medical aesthetics, fitness, and vacation.” These changing keywords help advertisers piece together a more complete picture of the true audience profile.
Data Analysis and Insights: Keyword Insights
Collected and ranked audience keywords show top five as: “hydration, trial, eye cream, fine lines, fitness.” Audiences looking for anti-wrinkle products emphasize hydration, fine lines, and are likely seeking eye cream. A trial opportunity may further engage them, and their interest in fitness suggests a focus on physique and wellness.
Key Observations:
Read More:
Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign
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