Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign - Groundhog MI

An internationally renowned Japanese beauty and skincare brand launched a new anti-wrinkle product line, aiming to increase consumer engagement and brand loyalty through online promotion and the appeal of free product sample redemptions.

Industry: Beauty and Skincare
Geographic Reach: Global
Marketing Focus: Taiwan
Marketing Objective: To boost sales of the new product line by encouraging consumers to redeem free samples.

Solution

AI-Powered Smart Advertising Bidding Model

Utilizes machine learning to identify high-engagement placements, winning premium ad spaces at the expected bid while automatically filtering out media that generate ineffective clicks.

DKT Dynamic Keyword Targeting

Dynamically updates “user browsing intentions” and ranks ads based on relevance, targeting audiences interested in anti-wrinkle products.

Retargeting Strategy

Excludes audiences who have already redeemed samples, and retargets those who have seen the ads but have not yet filled out the form, controlling ad frequency to optimize engagement.

Strategy

Lead

CPL

Direct Orders(Non-KPI)