An internationally renowned Japanese beauty and skincare brand launched a new anti-wrinkle product line, aiming to increase consumer engagement and brand loyalty through online promotion and the appeal of free product sample redemptions.
Solution
AI-Powered Smart Advertising Bidding Model
Utilizes machine learning to identify high-engagement placements, winning premium ad spaces at the expected bid while automatically filtering out media that generate ineffective clicks.
DKT Dynamic Keyword Targeting
Dynamically updates “user browsing intentions” and ranks ads based on relevance, targeting audiences interested in anti-wrinkle products.
Retargeting Strategy
Excludes audiences who have already redeemed samples, and retargets those who have seen the ads but have not yet filled out the form, controlling ad frequency to optimize engagement.
Strategy
Lead
CPL
Direct Orders(Non-KPI)
[ Read More: What is Dynamic Keyword Targeting ]
