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Programmatic Advertising Transaction Process In our previous publication, we provided an overview of the supply chain within the digital advertising ecosystem. In continuation, this article aims to deepen your understanding by presenting additional background knowledge and relevant terminology. Before delving into the specifics, we will first explore the evolution of media buying, tracing its path… Read More »Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign
What is DSP? What is DMP? And what is SSP? All these terms ending with “P” are so quite confusing! Do you want to know what are these platforms used for? If you’re new to the digital advertising industry, you might be unfamiliar with these terms. Let Groundhog Technologies be your tutor this time! The… Read More »Decoding the AI-driven digital advertising landscape: Unraveling the roles of DSPs, DMPs, and SSPs
AI Advertising programmatic According to the global real-time bidding (RTB) market size report, the market is projected to grow from $10.85 billion in 2022 to $14.07 billion in 2023, at a compound annual growth rate (CAGR) of 29.7%. As a service for the brand, MI-DSP™ reaches out to the precise audience, significantly increasing consumer awareness… Read More »Born to raise brand awareness: MI-DSP™ supports Family Mart in driving traffic during Double 11.
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Tailored Solutions For Different Industries
The Ads create multiple Lookalike Audiences that can be used to explore new ad targets in terms of geography
Simple and easy for the operation, we save much time optimizing campaign performance.
With over two years of cooperation and numerous campaigns, Groundhog shows their expertise through AI advertising to reach clients’ expectations.
With the retargeting list provided by Groundhog, the ad performance is quite impressive. One of the campaign performances successfully has 2 million impression
The CPM of the campaign during the advertising peak hours is even below the benchmark. Groundhog use their RTB model to drive enormous traffic with personalized ads
By matching online browsing behaviors and offline geolocation data, we successfully reach the ideal target audience via SMS messages
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Groundhog shows us access to a new potential wealth of data and helps grow it through advertising
Groundhog perfectly settles one of our significant concerns – data privacy, in which no personal information ever leaves the boundary of our data center
Our bonding makes customers able to fulfill re-engagement with the 360 digital advertising ecosystem