The Asia-Pacific Marketing Digital Transformation Alliance (AMT) recently released the AI MarTech 6.0 Industry Map. If you have a keen… Read More »Groundhog Technologies Featured in AI MarTech 6.0 Industry Map
Following the previous article introducing RTB, Direct Deals, and Programmatic Direct advertising transaction methods, how does a DSP (Demand-Side Platform)… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)
![(1) DSP(廣告需求方平台)如何購買廣告 [上篇] How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)](https://mi.ghtinc.com/wp-content/uploads/2025/01/1-DSP廣告需求方平台如何購買廣告-上篇-.jpg "How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1) 3")
A DSP (Demand-Side Platform) is a platform for advertisers to purchase ad inventory. How does a DSP acquire ad traffic?… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)
This case study explores the application and benefits of Dynamic Keyword Targeting (DKT) technology, highlighting its ability to optimize Cost-Per-Click… Read More »CPC has been reduced by 25.2% through AI-Powered Dynamic Keyword Targeting
The competition in the affordable accessories market in Taiwan is intense, both online and offline, with numerous stores and diverse… Read More »Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website
An internationally renowned Japanese beauty and skincare brand launched a new anti-wrinkle product line, aiming to increase consumer engagement and… Read More »Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign
In the fiercely competitive automotive market, capturing consumer attention and promoting test drive experiences have become crucial steps for car… Read More »Japanese Automotive Giant and MI-DSP™ Collaborate for High-Efficiency Test Drive Marketing Campaign
Within the vibrant fabric of Indonesia, where the interplay of traditional values and modernity is evident, there has been a… Read More »Elevating Visibility for an Intimacy Product Brand in Indonesia
AI Advertising programmatic According to the global real-time bidding (RTB) market size report, the market is projected to grow from… Read More »Born to raise brand awareness: MI-DSP™ supports Family Mart in driving traffic during Double 11.
The United Nations Children’s Fund (UNICEF) is dedicated to protecting the basic rights of every child and supporting their access… Read More »UNICEF & MI-DSP™: Safeguarding Children’s Rights in Impoverished Regions
