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Mobility Intelligence x Efficiency

Groundhog Technologies
AI-Powered Programmatic Advertising &
Big Data Analytics

We help brands lower media costs by more than 
10% below market benchmarks and unlock
performance advantages through a cross-industry
media network—designed for today’s increasingly
complex traffic ecosystem.

An AI Advertising Platform Built for Performance

Powered by deep-learning algorithms and high-dimensional behavioral models,
our system identifies high-value audiences from massive data samples and automatically adjusts pacing and bidding strategies in real time.
Across retail, entertainment, finance, e-commerce,
and emerging verticals, our algorithms dynamically respond to market shifts—
delivering consistently lower CPCs and stronger campaign outcomes.

Three Core Advantages

costfirst

Cost Leadership

Our system continuously learns from campaign results, eliminating inefficient impressions and maximizing output within the same budget. On average, CPCs are 10%+ lower than market norms.

audienceinsight

Audience Intelligence

We process billions of anonymized behavioral events daily—from browsing patterns and interest journeys to geolocation signals—to segment audiences, uncover new market opportunities, and enhance remarketing strategies.

NetworkAds

Diverse Media Network

Our media reach spans premium and niche content environments, including major news platforms, social communities, and specialized traffic sources. This ensures brands can engage with broader, more diverse audience segments.

Three Core Products

AI Advertising (MI-DSP™)

Built with proprietary AI models, MI-DSP™ helps brands win attention at a more competitive CPC across mobile sites and apps.
AI行動智慧即時競價平台 (MI-DSP™)

Deep Dive Key Targeting (DDKT)

Uncover hidden audience insights and refine segmentation strategies with data-driven clarity—bringing accuracy and depth to your campaigns.
Deep Dive Key Targeting 深度受眾分析平台 (DDKT)

Marketing Intelligence (MI-DMP™)

Integrate and enrich audience data across multiple sources to strengthen targeting precision and market understanding.
行動智慧數據分析平台 (MI-DMP™)

Our Partners

We collaborate with 100+ partners and brands across Asia and the Middle East, spanning beauty, health, automotive, finance, retail, e-commerce, real estate, travel, and more.
Let us help you reach high-quality audiences and premium media inventory with confidence.

合作夥伴 Partners

Success Stories

Japanese Skincare Brand – Trial Redemption Campaign

Using digital sampling to introduce a new anti-aging line, the brand boosted freshness and engagement among target consumers.
Success Stories_Beauty Industry

Global Sneaker Brand – New Release Awareness

By aligning brand positioning with the right audience clusters, the campaign maximized visibility amid competitive, high-volume traffic.
成功案例_零售

Luxury Property Marketing – High-Intent Buyer Discovery

Data-driven profiling enabled the brand to precisely identify potential buyers and optimize ad delivery for stronger lead quality.
成功案例_房地產

Japanese Automaker – High-Performance Test Drive Campaign

Personalized creatives and precision targeting delivered 2.4× higher test-drive reservation rates through reinforced remarketing strategies.
成功案例_汽車

Sportswear Brand – Increasing Online Sales

Through Demand Gen optimization, the campaign lifted conversions by 35.7% while strengthening brand recall.
成功案例_電商

Three Core Products

AI Advertising (MI-DSP™)

Built with proprietary AI models, MI-DSP™ helps brands win attention at a more competitive CPC across mobile sites and apps.
AI行動智慧即時競價平台 (MI-DSP™)

Deep Dive Key Targeting (DDKT)

Uncover hidden audience insights and refine segmentation strategies with data-driven clarity—bringing accuracy and depth to your campaigns.
Deep Dive Key Targeting 深度受眾分析平台 (DDKT)

Marketing Intelligence (MI-DMP™)

Integrate and enrich audience data across multiple sources to strengthen targeting precision and market understanding.
行動智慧數據分析平台 (MI-DMP™)

FAQ

MI-DSP™
A fully automated buying platform that enables advertisers to purchase cross-exchange, cross-site, and in-app inventory through real-time bidding.

DV360
Google’s demand-side platform, offering access to Google-owned properties (e.g., YouTube, Gmail, Google Play) alongside selected third-party media.

Before defining segments, advertisers must clarify the campaign objective. Different goals require different audience strategies.
Marketers can start by analyzing existing customer profiles to identify shared characteristics.

Both MI-DSP™ and DDKT provide robust tools—interest, geography, behavior, media affinity, and more—to help refine targeting and continuously optimize based on observed audience responses.

DSP (Demand-Side Platform)
A platform where advertisers set goals, budgets, audience parameters, device types, publishers, and bidding strategies.

DMP (Data Management Platform)
Combines first-, second-, and third-party data to analyze user behavior and build detailed audience profiles for targeted advertising.

SSP (Supply-Side Platform)
A platform that helps publishers manage inventory and automatically sell digital ad placements across multiple demand sources.

Achieve Better Results

Let us help you optimize performance and unlock more value from every media dollar.

Contact Us

行動智慧 x 效率應用

現觀科技
AI數位程序化廣告
與大數據分析

打造低於市場均價 10% 的投放成本與
跨產業媒體聯播網，協助品牌在複雜的
流量環境中，穩定取得成效優勢。

為成效而生的 AI 廣告平台

以深度學習演算法與高維度行為模型為核心，從龐大的受眾樣本中找出高價值族群，並自動調整投放節奏與出價策略。
無論是零售、娛樂、金融、電商或新興垂直產業，我們的算法都能根據市場動態進行即時優化，讓品牌以更低的CPC。

三大關鍵優勢

costfirst

成本領先

透過系統自動學習投放結果，持續壓縮無效曝光成本，在相同預算下帶來更高點擊與轉換量，平均CPC較市場低10%以上。

audienceinsight

受眾洞察

每日處理數十億級別的匿名行為事件，從瀏覽模式、興趣軌跡到地理動線，不斷對受眾群進行分層聚類，協助品牌發現潛在市場與再行銷機會。

NetworkAds

聯播網類型多元

媒體網橫跨主流與多元內容平台，從大型新聞、社群到特殊流量，皆能自動調配流量比例，讓品牌可觸及更多元的受眾層面。

現觀科技三大核心產品

AI行動智慧即時競價平台 (MI-DSP™)

利用獨有的AI智能運算模型，以CPC價格優勢幫你贏得目標受眾的注意力！
AI行動智慧即時競價平台 (MI-DSP™)

Deep Dive Key Targeting 深度受眾分析平台 (DDKT)

幫你打破想像，用數據揭露潛在受眾輪廓，讓廣告投放更精準。
Deep Dive Key Targeting 深度受眾分析平台 (DDKT)

行動智慧數據分析平台 (MI-DMP™)

結合多種數據來源，豐富目標受眾。
行動智慧數據分析平台 (MI-DMP™)

合作夥伴與品牌

亞洲與阿拉伯地區超過100個合作夥伴與品牌，觸及美妝、保健、汽車、財經、零售、電商、房產及旅遊等多樣產業，
請讓我們幫助你取得精準受眾與優質廣告版位！

合作夥伴 Partners

成功案例

日系保養品牌試用兌換活動

國際知名日系保養品牌推出新抗皺系列產品，藉由線上推廣新產品與免費兌換試用品的號召力，增加消費者對品牌的新鮮度與黏著度。
成功案例_美妝

知名球鞋品牌新鞋款曝光活動

鎖定品牌定位與形象，尋找適切的受眾，幫助2C的廣告在大流量中獲得品牌曝光的最高機會。
成功案例_零售

豪宅行銷找到潛在買家

每一步建立在真實數據之上，精準掌握潛在買方輪廓，優化廣告投遞策略。
成功案例_房地產

日系汽車大廠高效試乘行銷活動

以個性化廣告和精準資訊推送，輔以再行銷的手法幫助品牌預約試乘名單的轉換率超過2.4倍。
成功案例_汽車

運動品牌行銷增加官網銷售量

透過 Demand Gen 優化廣告成效、提升消費者印象度與最終帶來35.7%轉換。
成功案例_電商

FAQ

MI-DSP™是自動化廣告採購平台，讓廣告主能同時在多個Ad Exchange、Site和 App 上，以RTB即時競價的方式購買廣告版位。DV360是 Google 旗下的 DSP可投放於Google 自家資源（e.g. YouTube、Gmail、Google Play）以及第三方媒體。

設定受眾前，廣告主必須先釐清與確認，這次的廣告活動目的是什麼？不同的目標，會直接影響到受眾的設定方式，其次廣告主可以先分析既有的客戶輪廓，看看他們有哪些共通點。MI-DSP與DDKT提供興趣、地區、行為與瀏覽媒體等等的設定工具，在持續調整與優化策略的情況下，觀察觸及受眾的特性。

DSP為廣告需求方平台，即廣告主可以在平台上設定廣告目標、走期、預算、目標受眾、用戶裝置、發布商與出價方式等。DMP為輔助投廣告的一大工具，可結合第一方、第二方、第三方資料，進一步分析使用者的行為數據，拼湊出使用者的樣貌輪廓，找到最合適的目標受眾進行廣告投放。SSP為廣告供應方平台能讓發布平台、媒體擁有者管理和協調廣告庫存，並協助其能自動出售數位廣告。

用更低的成本，
獲得更好的廣告成效！

聯絡我們

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