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The largest Muslim festival : Ramadan Marketing Strategies —— Traffic, Analytics and Remarketing
As Ramadan is underway, brands can take advantage of this holiday season to provide special awareness and discounts to their customers. Ramadan Trends Consumer spending in Indonesia has been increasing recently. The top 3 commerce categories are : Food & Beverage (68%), Fashion & Apparel (55%),and Confectionary (38%). While Travel and Fashion & Apparel has… Read More »The largest Muslim festival : Ramadan Marketing Strategies —— Traffic, Analytics and Remarketing

Marketing Intelligence Provides Superb Nationwide Audiences
During the cookie-less era, what’s the key to targeting your valuable audience? Groundhog Marketing Intelligence (MI-DMP™) which is your best digital marketing partner provides niche people for key market categories and allows you to rapidly find your matched audience. Besides, reaching out to more audiences to enlarge brand search volume is the main consideration for… Read More »Marketing Intelligence Provides Superb Nationwide Audiences

Marketing Intelligence in the Financial Industry
Application of Marketing Intelligence Let’s see how Marketing Intelligence finds the right audience for a financial company. HSB Investments provides commodity future trading, foreign exchange, stock index, price quotes, and commission products in Indonesia. The company utilizes two channels to expose its services, an app, and a website. HSB enlisted Groundhog’s technologies to help the… Read More »Marketing Intelligence in the Financial Industry

Groundhog Location Analysis Technologies For Branding Buffet
Overview INPARADISE, a well-known high-end buffet in Taipei. The restaurant is located on the 46th floor of the department store, near the MRT Taipei City Hall Station. It is also famous asyou could have a meal and gaze afar Taipei 101, a famous landmark in Taipei. Strategy – Programmatic DOOH_OMNI Channel Step 1: Audience Segment… Read More »Groundhog Location Analysis Technologies For Branding Buffet

Mashup of telecom data and external data
Telecom data vs External data 1. Digital advertising real-time bidding data When Realtime Bidding (RTB) data is combined with telecom data, it becomes one of the most powerful tools to be utilized by advertisers. RTB data carries an advertisement object identification code that when strung together with the corresponding mobile phone number, we can know… Read More »Mashup of telecom data and external data

Exploit 1st party telco data and marketing application
“Data is the New Oil of the Digital Economy”. Mobile telco data can be applicable to market analysis, advertisement placement and more.

Indosat Ooredoo and Groundhog Technologies Launch Programmatic Advertising Service
Indosat Ooredoo announced the launch of the Demand Ads software platform

Co-op with Asia Telecom Group to Improve CTR
Objective : Consideration

How Did Our Real Estate Clients Reach Up Higher Engagement Rate
Objective : Consideration