In an era where digital advertising is becoming increasingly competitive, relying solely on consumer-initiated searches is no longer enough to support a brand’s growth. Businesses must take the initiative to place their brand in front of potential customers instead of waiting to be found. This is precisely where Demand Generation plays a crucial role. In… Read More »What is Demand Generation? Turning Brands from “Searched” to “Seen”

A DSP (Demand-Side Platform) is a platform for advertisers to purchase ad inventory. How does a DSP acquire ad traffic? You might have heard of RTB, but there are other methods as well. This article focuses on the various ways to purchase programmatic advertising. For an understanding of DSPs, SSPs, and DMPs, read this article:… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)

This case study explores the application and benefits of Dynamic Keyword Targeting (DKT) technology, highlighting its ability to optimize Cost-Per-Click (CPC) performance. Unlike conventional Google keyword advertising, our AI-driven DKT technology analyzes and predicts audience interests based on keywords from recently browsed articles. This enables precise audience identification and ensures advertising dollars are spent more… Read More »CPC has been reduced by 25.2% through AI-Powered Dynamic Keyword Targeting