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Dynamic Keyword Targeting

Dynamic Keyword Targeting

Instead of pre-setting target audiences, identify the most suitable audience based on the characteristics of the product
AI-Advertising_DKT

AI calculates relevance based on the user’s browsing history with product-related keywords, helping you better understand your customers and make more accurate business decisions.

Collect the titles of articles browsed by users, calculate the relevance between each word, and extract highly relevant keywords.

The system identifies keywords related to the advertiser’s target keywords to ensure that ads are shown to the most relevant audience.

1

Crawl numerous articles in media outlets

2

Extract valuable keywords

3

Calculate the relevance between keywords

4

Rank keywords with high relevance to browsing intent and ads


NEW Technology | NEW Knowledge | NEW Market

Dynamic Keyword Targeting

  • Use DKT analysis to identify word relevance and effectively segment audience dimensions
  • Continuously update and refine the keyword model to maintain accuracy, with AI predicting high click-through rates
  • Update and calculate related keywords in real- time to ensure data freshness
Dynamic Keyword Groundhog Technologies

Display ads when the audience has visited pages containing relevant keywords

Dynamic-Keyword-Targeting

Calculating the distance between keywords determines that they are highly interested in sunscreen products. If the audience has previously browsed keywords like “sunscreen,” “beach,” or “outdoor activities,” predict their intention to participate in outdoor activities at the beach shortly.

  • Understand the audience’s browsing intentions from different perspectives
  • Calculate the audience’s interest in the product after determining the browsing intention
  • Update the ranking of related keywords in real-time to track the audience’s latest behavior and goals
  • Retarget ads based on the intention to enhance ad performance effectively

Successful Use Case－Beauty Industry

DKT Successful Use Case－Beauty Industry
  • The keywords recently browsed by the audience that the ads reached are highly related to the set keywords
  • Using ad groups with Dynamic Keyword Targeting provides more comprehensive insights

Read More：
Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign

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