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AI Advertising (MI-DSP™)

AI Advertising is the best choice for the demand side platform

AI Advertising

Using advanced AI Models, MI-DSP is self-learning and automatically optimizes advertising performances.

現觀科技 AI Advertising
AI-advertising-DSP
  • Precise targeting with 500+ MNO-Specific and IAB-compliant labels
  • GDPR-ready data encryption and anonymization mechanism
  • Enhanced performance with an advanced optimization engine
  • Access to top-tier global and local inventory
  • Integration with leading advertising performance measurement partners
  • Match user IDs even with absent IDFA/AAID

MI-DSP utilizes different AI models to
reach the campaign goal

Integrated with Google and other ad exchanges to expand the market and
reach more audiences

Package and target the right audience

AI-Advertising_DKT

Dynamic Keyword Targeting

Help you better understand your customers and make more accurate business decisions.

DKT allows advertisers to display Ads to users based on the relevance of keywords found on pages the users have previously visited.

By analyzing user browsing history, the system identifies keywords related to the advertiser’s target keywords, ensuring that ads are shown to the most relevant audience.

Instead of predefining a target audience, DKT identifies the most suitable audience based on the product’s characteristics by user’s browsing behaviors.
  • Achieve precise audience segmentation through dynamic keyword relevance.
  • Continuously update and refine keyword models to maintain accuracy.Develop AI models to predict CTR and identify high-potential customers.
  • Refresh Data ID every 7 days to ensure the relevance and accuracy of targeting data.
AI Advertising_DKT

Supported Creative Types

Include Mobile, PC, and Tablet

banner creative 320x480

320 x 480

Full-screen ad commonly used in apps and games

banner 300x250

300 x 250

Rectangle Banner

Top performer and tend to have more inventory

728 90 1

728 x 90 & 320 x 50

Usually displayed at the very top or bottom

Other sizes

  • Banner-468 × 60
  • Top banner-930 × 180
  • Large leaderboard-970 × 90
  • Billboard-970 × 250
  • Panorama-980 × 120
banner 160*600

160 x 600

Standing Banner

Placed along the sidebar of a site

Square and rectangle

  • Small square-200 × 200
  • Vertical rectangle-240 × 400
  • Square-250 × 250
  • Triple widescreen-250 × 360
  • Large rectangle-336 × 280
  • Netboard-580 × 400

Skyscraper

  • Skyscraper-120 × 600
  • Half-page-300 × 600
  • Portrait-300 × 1050

Mobile

  • Mobile banner-300 × 50
  • Large mobile banner-320 × 100

Other (Support mobile, PC, and tablet)

  • 88 × 31
  • 220 × 90
  • 300 × 57
  • 375 × 50
  • 480 × 320
  • 750 × 100
  • 960 × 90
  • 1024 × 768
  • 168 × 28
  • 240 × 133
  • 300 × 100
  • 414 × 736
  • 640 × 100
  • 750 × 200
  • 970 × 66
  • 1200 × 627
  • 200 × 446
  • 292 × 30
  • 425 × 600
  • 728 × 1024
  • 750 × 300
  • 980 × 90
  • 216 × 36
  • 300 × 31
  • 480 × 32
  • 736 × 414
  • 950 × 90
  • 1024 × 90
native in feed

Rendered in content, social, or product feeds.

native in content

Rendered in content, social, or product feeds.

native promoted list

Rendered in content, social, or product feeds.

native content recommendation

Also known as Discovery Ads. Typically found below or alongside publisher content

native sponsor

Also called Paid Branded, Sponsored, or Custom Content

Out stream1 1

Full screen ads commonly used in apps and games

native outstream

Auto plays whenever a user navigates to it within text content (e.g. articles)

In stream

Platform: mWeb & mApp

Runs before, during or after video content

Out stream1

Platform: mApp

Full-screen video ads. Available in portrait or landscape

Reward

Platform: mApp

At a critical point of engagement, the user chooses to watch an ad; receives a reward upon completion

outstream in feed

Platform: Mostly mApp

Rendered in content, social, or product feeds

rich media

We also support rich media banners. Don’t be hesitated to contact us if you have special formats. Let’s see what can we do for you.

Business Growth

App & Web advertising

Over 100,000 publishers across various devices 

Deep Learning model

AI models bring out the best performance 

Competitive Pricing

The lower cost of advertising brings more conversion with the same spending

Multiple Creatives Supported

Native, video, h5, and banner are supported formats.

Events tracking

The tracking function will help marketers target the right audience precisely.

Multi-layered account mechanism

Easily manage your brands, advertisers, and accounts.

Client Success

Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website

Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website

The competition in the affordable accessories market in Taiwan is intense, both online and offline, with numerous stores and diverse channels competing simultaneously. Our DSP provided strategies aimed at achieving low CPC and high CTR, helping B2C advertisements gain maximum brand exposure amidst high traffic. Strategy 1: Align Brand Positioning and Image, Identify the Right… Read More »Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website

日系保養品排試用包兌換活動Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign

Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign

An internationally renowned Japanese beauty and skincare brand launched a new anti-wrinkle product line, aiming to increase consumer engagement and brand loyalty through online promotion and the appeal of free product sample redemptions. Solution AI-Powered Smart Advertising Bidding Model Utilizes machine learning to identify high-engagement placements, winning premium ad spaces at the expected bid while… Read More »Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign

日系汽車品牌實績

Japanese Automotive Giant and MI-DSP™ Collaborate for High-Efficiency Test Drive Marketing Campaign

In the fiercely competitive automotive market, capturing consumer attention and promoting test drive experiences have become crucial steps for car brands. Since 2023, a prominent Japanese automotive brand has teamed up with MI-DSP™, an AI-powered real-time bidding platform from Groundhog, to create a highly effective marketing campaign for car test drives. This campaign utilized personalized… Read More »Japanese Automotive Giant and MI-DSP™ Collaborate for High-Efficiency Test Drive Marketing Campaign

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