Complete Digital Marketing Solution by Groundhog Technologies
Intelligent Optimization
Proprietary machine learning algorithms help to optimize your campaign performance through continuous learning
Smart Segmentation
Utilizes geolocation, point of interest, internet browsing behavior, and more to build audiences
We are dedicated to developing services on the Demand-Side of the advertising ecosystem
Process Consumer Browsing Behaviors with our User-Friendly Interface
Build your super audience by utilizing first-party data with us
Use cases
Groundhog Technologies Featured in AI MarTech 6.0 Industry Map
The Asia-Pacific Marketing Digital Transformation Alliance (AMT) recently released the AI MarTech 6.0 Industry Map. If you have a keen eye, you might have already spotted Groundhog Technologies in the 2025 AI MarTech industry map. Our presence is notable in three major categories: AdTech, Business & Sales, and Data & Analytics! With the rise of… Read More »Groundhog Technologies Featured in AI MarTech 6.0 Industry Map
How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)
Following the previous article introducing RTB, Direct Deals, and Programmatic Direct advertising transaction methods, how does a DSP (Demand-Side Platform) purchase ads? This article will continue to explore other Private Marketplace (PMP) advertising purchasing methods. PMP (Private Marketplaces) operates through an exclusive invitation mechanism, meaning only advertisers invited by the media can participate in ad… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)
![(1) DSP(廣告需求方平台)如何購買廣告 [上篇] How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)](https://mi.ghtinc.com/wp-content/uploads/2025/01/1-DSP廣告需求方平台如何購買廣告-上篇-.jpg "How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1) 3")
How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)
A DSP (Demand-Side Platform) is a platform for advertisers to purchase ad inventory. How does a DSP acquire ad traffic? You might have heard of RTB, but there are other methods as well. This article focuses on the various ways to purchase programmatic advertising. For an understanding of DSPs, SSPs, and DMPs, read this article:… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)
Global Digital Advertising Trends in 2025
As 2024 comes to a close, 2025 is just around the corner. What changes can we expect in the digital advertising landscape? Here’s a summary of the key Ad trends! 1. Before we dive in: A Recap of Digital Advertising Highlights in 2024 1. The decline of third-party cookies: A growing focus on stable first-party… Read More »Global Digital Advertising Trends in 2025
CPC has been reduced by 25.2% through AI-Powered Dynamic Keyword Targeting
This case study explores the application and benefits of Dynamic Keyword Targeting (DKT) technology, highlighting its ability to optimize Cost-Per-Click (CPC) performance. Unlike conventional Google keyword advertising, our AI-driven DKT technology analyzes and predicts audience interests based on keywords from recently browsed articles. This enables precise audience identification and ensures advertising dollars are spent more… Read More »CPC has been reduced by 25.2% through AI-Powered Dynamic Keyword Targeting
Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website
The competition in the affordable accessories market in Taiwan is intense, both online and offline, with numerous stores and diverse channels competing simultaneously. Our DSP provided strategies aimed at achieving low CPC and high CTR, helping B2C advertisements gain maximum brand exposure amidst high traffic. Strategy 1: Align Brand Positioning and Image, Identify the Right… Read More »Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website
Our Clients
Tailored Solutions For Different Industries
Featured Success
Dentsu
The Ads create multiple Lookalike Audiences that can be used to explore new ad targets in terms of geography
Featured Success
WPP
Simple and easy for the operation, we save much time optimizing campaign performance.
Featured Success
ADA
With over two years of cooperation and numerous campaigns, Groundhog shows their expertise through AI advertising to reach clients’ expectations.
Featured Success
KFC
With the retargeting list provided by Groundhog, the ad performance is quite impressive. One of the campaign performances successfully has 2 million impression
Featured Success
Panda Mart
The CPM of the campaign during the advertising peak hours is even below the benchmark. Groundhog use their RTB model to drive enormous traffic with personalized ads
Featured Success
Farglory Realty
By matching online browsing behaviors and offline geolocation data, we successfully reach the ideal target audience via SMS messages
Featured Success
Indosat Ooredoo Hutchison
Groundhog shows us access to a new potential wealth of data and helps grow it through advertising
Featured Success
Robi
Groundhog perfectly settles one of our significant concerns – data privacy, in which no personal information ever leaves the boundary of our data center
Featured Success
OneAD
Our bonding makes customers able to fulfill re-engagement with the 360 digital advertising ecosystem