AI Advertising (MI-DSP™)

AI Programmatic Advertising Platform |
Real-Time Bidding Ad Inventory
CPC Price Advantage |
Make Your Advertising Have Double Performance
Big Data Expertise |
Target Audiences from Billions of Data Points
Rapid Response to Market Changes |
Real-Time Audience Interest Updates
Dynamic Keyword Targeting |
New Techniques for Finding Your Audience

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Optimize Ad Performance with MI-DSP™

Using a proprietary AI computational model, MI-DSP™ learns and optimizes advertising performance automatically.

AI Advertising Platform

MI-DSP™ is a programmatic advertising platform that leverages diverse AI models to achieve campaign goals.

Real-Time Ad Inventory Bidding

Adhering to the IAB’s OpenRTB standards, we conduct real-time bidding through a unified communication protocol.

CPC Price Advantage

By employing AI algorithms to identify effective audience clicks and traffic, we offer CPC prices that are 25–46% lower than the market average.

Big Data Expertise

By integrating first-party and third-party data, we analyze over a billion user browsing records daily to gain insights into audience behavior.

Ready for Cookieless

Our advanced ID Mapping mechanism matches user IDs even without IDFA/AAID and complies with GDPR data encryption and anonymization protocols.

Diversified Traffic Expansion

By integrating Google and other renowned Ad Exchanges, our diverse traffic sources enable broader audience reach.

Targeted Audience Precision

Through collaboration with 500+ MNOs (Mobile Network Operators) and IAB tags, we enable precise audience packaging for seamless use in real-time bidding platforms, ensuring ads reach the right audience.

Rapid Response to Market Dynamics

Our AI analysis swiftly detects changes in audience interests and updates targeting parameters in real time for optimal ad delivery.

Dynamic Keyword Targeting (DKT)

Focus on product-specific keywords to identify audiences interested in related topics.
Replace manual audience selection with AI analysis to broaden targeting perspectives.
Update audience lists dynamically to keep data fresh and relevant.
Use DKT to analyze keyword relevance, and effectively segment audience dimensions.
Maintain accuracy with AI models predicting high click-through rates (CTR).

Combine product-specific keywords to understand your customers better and make smarter business decisions

Replace manual audience selection with AI insights.

Dynamically update and track audience interest changes.

Analyze keyword relevance for refined audience segmentation.

Use AI models to predict high CTR for maximum results.

MORE DKT INFO

Successful Case Studies

DSP Case Studies

Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website

Bynorelle 2024-10-112024-12-26

The competition in the affordable accessories market in Taiwan is intense, both online and offline, with numerous stores and diverse channels competing simultaneously. Our DSP provided strategies aimed at achieving low CPC and high CTR, helping B2C advertisements gain maximum brand exposure amidst high traffic. Strategy 1: Align Brand Positioning and Image, Identify the Right… Read More »Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website

DSP Case Studies

Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign

Bynorelle 2024-08-072024-08-07

An internationally renowned Japanese beauty and skincare brand launched a new anti-wrinkle product line, aiming to increase consumer engagement and brand loyalty through online promotion and the appeal of free product sample redemptions. Solution AI-Powered Smart Advertising Bidding Model Utilizes machine learning to identify high-engagement placements, winning premium ad spaces at the expected bid while… Read More »Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign

AI Advertising (MI-DSP™) Helps You Expand Your Business

Expose your ads through over 100,000 publishers.

Our AI models, crafted by Groundhog tech team, deliver high exposure and high clicks for your ads.

Achieve better results with lower costs under the same budget.

Our platform supports Native Ads, Video, Banner Ads, and H5 formats to meet diverse advertising needs.

With our tracking code functionality, advertisers can monitor website conversion events and target users interacting with specific events for precise ad placement.

Manage accounts with role-based access control, allowing seamless operation oversight, performance review, and profit-sharing visibility.