Learn more about Groundhog’s AI Advertising Solutions
Born to raise brand awareness: MI-DSP™ supports Family Mart in driving traffic during Double 11.
AI Advertising programmatic According to the global real-time bidding (RTB) market size report, the market is projected to grow from $10.85 billion in 2022 to $14.07 billion in 2023, at a compound annual growth rate (CAGR) of 29.7%. As a service for the brand, MI-DSP™ reaches out to the precise audience, significantly increasing consumer awareness… Read More »Born to raise brand awareness: MI-DSP™ supports Family Mart in driving traffic during Double 11.
UNICEF & MI-DSP™: Safeguarding Children’s Rights in Impoverished Regions
The United Nations Children’s Fund (UNICEF) is dedicated to protecting the basic rights of every child and supporting their access to healthcare, nutrition, education, and protection against violence and exploitation in impoverished regions worldwide. In collaboration with AI Advertising (MI-DSP™), they have embarked on a partnership to enhance the visibility of UNICEF’s humanitarian initiatives and… Read More »UNICEF & MI-DSP™: Safeguarding Children’s Rights in Impoverished Regions
A Glimpse of the Battle of Online Travel Giants in Indonesia: Traveloka vs Agoda vs Booking.Com
Introduction Indonesia is a rapidly growing market in the travel industry, with a growing population and increasing disposable income, more people are willing to pursue traveling. As a result, many online travel agencies (OTAs) have entered the market to capture this opportunity. Now that the COVID-19 pandemic is under control and borders have opened up… Read More »A Glimpse of the Battle of Online Travel Giants in Indonesia: Traveloka vs Agoda vs Booking.Com
The largest Muslim festival : Ramadan Marketing Strategies —— Traffic, Analytics and Remarketing
As Ramadan is underway, brands can take advantage of this holiday season to provide special awareness and discounts to their customers. Ramadan Trends Consumer spending in Indonesia has been increasing recently. The top 3 commerce categories are : Food & Beverage (68%), Fashion & Apparel (55%),and Confectionary (38%). While Travel and Fashion & Apparel has… Read More »The largest Muslim festival : Ramadan Marketing Strategies —— Traffic, Analytics and Remarketing
How programmatic advertising raises clothing brand awareness
AI Advertising programmatic SMOOTH BASIC is an emerging online fashion store in Indonesia, focusing on casual and outdoor styles for teenagers and young adults. SMOOTH BASIC products are available on their website as well as Tiktok, Shopee, and Tokopedia. In order to attract more Indonesian users to know about the brand, Groundhog Technologies uses programmatic… Read More »How programmatic advertising raises clothing brand awareness
Marketing Intelligence Provides Superb Nationwide Audiences
During the cookie-less era, what’s the key to targeting your valuable audience? Groundhog Marketing Intelligence (MI-DMP™) which is your best digital marketing partner provides niche people for key market categories and allows you to rapidly find your matched audience. Besides, reaching out to more audiences to enlarge brand search volume is the main consideration for… Read More »Marketing Intelligence Provides Superb Nationwide Audiences
Marketing Intelligence in the Financial Industry
Application of Marketing Intelligence Let’s see how Marketing Intelligence finds the right audience for a financial company. HSB Investments provides commodity future trading, foreign exchange, stock index, price quotes, and commission products in Indonesia. The company utilizes two channels to expose its services, an app, and a website. HSB enlisted Groundhog’s technologies to help the… Read More »Marketing Intelligence in the Financial Industry
Groundhog Location Analysis Technologies For Branding Buffet
Overview INPARADISE, a well-known high-end buffet in Taipei. The restaurant is located on the 46th floor of the department store, near the MRT Taipei City Hall Station. It is also famous asyou could have a meal and gaze afar Taipei 101, a famous landmark in Taipei. Strategy – Programmatic DOOH_OMNI Channel Step 1: Audience Segment… Read More »Groundhog Location Analysis Technologies For Branding Buffet
Mashup of telecom data and external data
Telecom data vs External data 1. Digital advertising real-time bidding data When Realtime Bidding (RTB) data is combined with telecom data, it becomes one of the most powerful tools to be utilized by advertisers. RTB data carries an advertisement object identification code that when strung together with the corresponding mobile phone number, we can know… Read More »Mashup of telecom data and external data
Exploit 1st party telco data and marketing application
“Data is the New Oil of the Digital Economy”. Mobile telco data can be applicable to market analysis, advertisement placement and more.
Indosat Ooredoo and Groundhog Technologies Launch Programmatic Advertising Service
Indosat Ooredoo announced the launch of the Demand Ads software platform
Co-op with Asia Telecom Group to Improve CTR
Objective : Consideration
How Did Our Real Estate Clients Reach Up Higher Engagement Rate
Objective : Consideration
Marketing Intelligence Merge 1st & 3rd Party Data For KFC
Objective : Conversion
Build Awareness and Generate Buzz of The New Compact SUV with Our DSP
Objective : Brand Awareness
