Application of Marketing Intelligence
Let’s see how Marketing Intelligence finds the right audience for a financial company.
HSB Investments provides commodity future trading, foreign exchange, stock index, price quotes, and commission products in Indonesia.
The company utilizes two channels to expose its services, an app, and a website. HSB enlisted Groundhog’s technologies to help the company’s website gain more exposure and generate interest in signing up for membership.
One of our strategies through AI Advertising (MI-DSP) was to get as many clicks as possible and to target the audience who are likely to be interested in finance and investment in Indonesia. In addition, the first step was to use Marketing Intelligence (MI-DMP) to identify the right target audience.
The data come from first-party telecom data, including geolocation and demographics. Through our analysis, we found that people in certain provinces and age groups in Indonesia are willing to spend more time and money to try new investment services.
Moreover, we were also able to find audiences with a high level of interest and willingness to invest due to browsing data based on related keyword searches and visits to investment websites (including HSB competitors). At this time, using different approaches, we helped HSB to identify audiences who might be interested in investment services.
Insight from Marketing Intelligence
Customer insight from HSB
What benefits our campaign brought
HSB Investments is a company specializing in managing stock indexes, foreign currency, energy, and commodity futures trading. The integrity possessed by HSB is fairly high. They also have the legality of BAPPEBTI of the Ministry of Trade and are part of the Commodity Exchange, ICDX, and ICH Institutions. HSB works with credible traders so they can provide real-time prices with high accuracy as well as competitive quotes on the Indonesian money market. (Quote from HSB Investasi: Pengertian, Cara Trading, hingga Kelebihan)
More information for HSB: Facebook