How do well-known foreign airlines achieve dual optimization of ticket sales and costs through DKT’s automatic audience segmentation?
In the highly competitive aviation industry, how can we accurately capture high-end customers who “truly intend to travel abroad” and “value comfort” from the massive traffic?
With the full reopening of global travel borders, people’s imagination of “long-haul travel” has moved beyond simply arriving at the destination; it now envisions a high-quality sensory experience from the moment they step into the cabin. A well-known star airline has recently been actively promoting its direct flights from Taiwan to New Zealand, and its exclusively developed “Skycouch,” which allows passengers to enjoy a comfortable lie-flat sleep even in economy class, is a source of pride for the brand.
The challenge: How to accurately filter out invalid clicks in the highly competitive bidding market?
The cost of keywords in the aviation industry is extremely high. If the keywords are only targeted at a broad “travel” customer base, it will often result in excessively high cost per click (CPC) and poor conversion rates.
Solution: AI-powered intelligent bidding model + DKT dynamic keyword targeting
We have adopted a dual-core strategy, using AI’s computing power to replace manual adjustments and maximize advertising effectiveness.
1. AI-powered intelligent advertising bidding model
By using AI to monitor market bidding fluctuations in real time, the system automatically participates in bidding at the most appropriate time, ensuring that ads appear in the most relevant positions for potential consumers, while avoiding unnecessary premium expenditures.
2. DKT (Dynamic Keyword Targeting)
This was key to the success of the project. DKT technology can automatically scan users’ current search behavior and web page content, and dynamically match them with advertising slogans.
- Automatic audience segmentation: The system automatically identifies groups interested in “Southern Hemisphere tourism” and “honeymoon destinations”.
- Targeted delivery: When users search for or browse related topics, corresponding advertising materials are delivered instantly.
Delivery Strategy: From Wide-Area Development to Precise Catch-Up
[Initial Stage: Exploration and Data Accumulation]
We used CPC AI and DKT models for large-scale scanning. We didn’t just target “flight tickets,” but also included users with potential interest in the product, driving a large amount of high-quality traffic to the official website and laying the foundation for subsequent conversions.
[Mid-to-late stage: Remarketing and keyword optimization]
- Further marketing efforts: Increase the budget allocation for users who have visited the station or viewed information about specific cabin classes, and remind them to complete the ticket purchase process.
- DKT tag segmentation: Pair with highly relevant DKT keywords such as “honeymoon trip”, “New Zealand road trip”, and “nature travel” to continuously find new customers.
- Dynamic optimization: Achieving a balance between existing customer acquisition and new customer development, while continuously reducing CPC.
Remarkable Results: A Perfect Balance Between Quality and Efficiency
Marketing expert’s opinion: “DKT’s value lies in breaking the limitations of traditional keyword advertising. It doesn’t just passively wait for searches, but proactively understands consumers’ travel intentions.’ For the airline industry, which emphasizes experience quality, finding the right audience is far more important than getting a large number of clicks.”
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