Complete Digital Marketing Solution by Groundhog Technologies
Process Consumer Browsing Behaviors with our User-Friendly Interface
Build your super audience by utilizing first-party data with us
We are dedicated to developing services on the Demand-Side of the advertising ecosystem
Complete Digital Marketing Solution by Groundhog Technologies
Intelligent Optimization
Proprietary machine learning algorithms help to optimize your campaign performance through continuous learning
Smart Segmentation
Utilizes geolocation, point of interest, internet browsing behavior, and more to build audiences
Use cases
Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website
The competition in the affordable accessories market in Taiwan is intense, both online and offline, with numerous stores and diverse channels competing simultaneously. Our DSP provided strategies aimed at achieving low CPC and high CTR, helping B2C advertisements gain maximum brand exposure amidst high traffic. Strategy 1: Align Brand Positioning and Image, Identify the Right… Read More »Successful Marketing Case of Accessories Shop in Taiwan: Increasing Brand Exposure and Driving Precise Traffic to the Website
Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign
An internationally renowned Japanese beauty and skincare brand launched a new anti-wrinkle product line, aiming to increase consumer engagement and brand loyalty through online promotion and the appeal of free product sample redemptions. Solution AI-Powered Smart Advertising Bidding Model Utilizes machine learning to identify high-engagement placements, winning premium ad spaces at the expected bid while… Read More »Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign
Japanese Automotive Giant and MI-DSP™ Collaborate for High-Efficiency Test Drive Marketing Campaign
In the fiercely competitive automotive market, capturing consumer attention and promoting test drive experiences have become crucial steps for car brands. Since 2023, a prominent Japanese automotive brand has teamed up with MI-DSP™, an AI-powered real-time bidding platform from Groundhog, to create a highly effective marketing campaign for car test drives. This campaign utilized personalized… Read More »Japanese Automotive Giant and MI-DSP™ Collaborate for High-Efficiency Test Drive Marketing Campaign
Elevating Visibility for an Intimacy Product Brand in Indonesia
Within the vibrant fabric of Indonesia, where the interplay of traditional values and modernity is evident, there has been a remarkable surge in the demand for intimacy products. Understanding the pivotal role of brand awareness in this evolving sector, businesses are increasingly realizing the necessity of establishing a robust online presence. Campaign Objective: The primary… Read More »Elevating Visibility for an Intimacy Product Brand in Indonesia
Breaking the Walled Garden: Empowering Marketers with MI-DSP™ and Open Web Strategies
The Term “The Walled Garden” Has Been Present In Marketing Fields For Quite Some Time, But Do You Know What The Concept Means? Some of the biggest advertising walled gardens include Google, Meta, and Amazon, they control over 80% of all digital ad spend in the world. You might be curious about how they built… Read More »Breaking the Walled Garden: Empowering Marketers with MI-DSP™ and Open Web Strategies
Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign
Programmatic Advertising Transaction Process In our previous publication, we provided an overview of the supply chain within the digital advertising ecosystem. In continuation, this article aims to deepen your understanding by presenting additional background knowledge and relevant terminology. Before delving into the specifics, we will first explore the evolution of media buying, tracing its path… Read More »Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign
Tailored Solutions For Different Industries
Featured Success
Dentsu
The Ads create multiple Lookalike Audiences that can be used to explore new ad targets in terms of geography
Featured Success
WPP
Simple and easy for the operation, we save much time optimizing campaign performance.
Featured Success
ADA
With over two years of cooperation and numerous campaigns, Groundhog shows their expertise through AI advertising to reach clients’ expectations.
Featured Success
KFC
With the retargeting list provided by Groundhog, the ad performance is quite impressive. One of the campaign performances successfully has 2 million impression
Featured Success
Panda Mart
The CPM of the campaign during the advertising peak hours is even below the benchmark. Groundhog use their RTB model to drive enormous traffic with personalized ads
Featured Success
Farglory Realty
By matching online browsing behaviors and offline geolocation data, we successfully reach the ideal target audience via SMS messages
Featured Success
Indosat Ooredoo Hutchison
Groundhog shows us access to a new potential wealth of data and helps grow it through advertising
Featured Success
Robi
Groundhog perfectly settles one of our significant concerns – data privacy, in which no personal information ever leaves the boundary of our data center
Featured Success
OneAD
Our bonding makes customers able to fulfill re-engagement with the 360 digital advertising ecosystem
