Successful Case Study of a Japanese Skincare Brand: New Product Trial Redemption Marketing Campaign
An internationally renowned Japanese beauty and skincare brand launched a new anti-wrinkle product line, aiming to increase consumer engagement and brand loyalty through online promotion and the appeal of free product sample redemptions.
Solution
Utilizes machine learning to identify high-engagement placements, winning premium ad spaces at the expected bid while automatically filtering out media that generate ineffective clicks.
Dynamically updates “user browsing intentions” and ranks ads based on relevance, targeting audiences interested in anti-wrinkle products.
Excludes audiences who have already redeemed samples, and retargets those who have seen the ads but have not yet filled out the form, controlling ad frequency to optimize engagement.
Strategy
Utilize the CPC AI model to identify precise audiences and drive high-quality traffic to the website.
Adjust the balance between new customer acquisition and retargeting based on delivery goals and campaign data. Continuously refine keyword targeting to reach precise audiences for optimal ad delivery.
To maximize conversions, intensify retargeting efforts for users who visited the site but have not yet requested a sample, while controlling ad frequency.
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