Indosat Ooredoo, Indonesia’s leading digital telco, and Groundhog Technologies, a leading provider of Mobility Intelligence, announced the launch of the Demand Ads software platform, Programmatic Advertising Service, which aims to provide a data-driven digital advertising solution that helps marketers achieve optimal advertising performance.
Powered by Groundhog Technologies’ AI-powered data enrichment engine and Advertising Trading Desk (ATD), the Demand Ads platform consists of a Demand Side Platform (DSP), and it is completed with a Data Management Platform (DMP) to generate a better insight on advertising demand among users.
Programmatic Advertising Service platform allows brands, agencies, and marketers to analyze user behavior, identify the most relevant audience with a visualized user interface, and communicate with the target audience via digital channels and SMS. The platform utilizes machine learning, proprietary algorithms, and real-time bidding technologies to allow users to precisely identify the right target audience for specific campaigns, product promotions, and marketing activities.
While most digital advertising players only have access to limited data from the digital-ad ecosystem or web behaviors, this Programmatic Advertising Service platform can provide marketers a holistic view of both users’ online and offline behavior by taking advantage of a secure, anonymized, telco-data-driven solution. Therefore, ads can be delivered to the most relevant people in the right place at the right time to achieve the best outcome from their marketing budget.
Ritesh Kumar Singh, Chief Commercial Officer of Indosat Ooredoo, said, “Based on the report, the digital advertising budget spending is expected to grow approximately 14% by 2026 in the Southeast Asia region. Accompanying this growth, the Programmatic Advertising Service platform is launched to help optimize the ad budget by producing a great outcome based on precise user demands. We believe that this partnership with Groundhog Technologies will deliver impactful digital solutions for business growth in every sector through powerful ads performance.”
David Chiou, Chief Executive Officer of Groundhog Technologies, said, “The richness of telco data is unparalleled, especially after 3rd party cookies have been retired. Groundhog Technologies has supported mobile operators to analyze and understand subscriber behavior with Mobility Intelligence for over two decades. Now, it is our great honor to work with Indosat Ooredoo to seamlessly integrate their insights into subscriber behavior with the digital advertising ecosystem. This enables advertisers and brand owners to enjoy the richness of telco data in their future digital marketing campaigns. We look forward to creating a win-win-win with Indosat Ooredoo, media agencies, and branding clients.”
About Groundhog Technologies
Groundhog Technologies is the leading provider of Mobility Intelligence. Our solutions can reveal the locations, Quality of Experience (QoE), context, and lifestyles of all mobile users in the operator’s entire network 24×7. This carrier-grade platform continuously transforms billions of daily network events and petabytes of data into ubiquitous intelligence. This invaluable knowledge empowers our partners to improve services and generate new revenue streams across various departments: Network & Operations, Customer Experience, Sales & Marketing, Digital Services, and now being extended to the Public Health domain. Since 2001, Groundhog Technologies has been helping the foremost operators in the world to maximize their network and business potential.
About Indosat Ooredoo
Indosat Ooredoo (IDX: ISAT), a member of Ooredoo Group, is building Indonesia’s leading digital telco, enabling access and greater connectivity for everybody and every business. Indosat Ooredoo aspires to enrich the lives of Indonesians in the digital world.
The Company reported 62.3 million mobile customers as of 9M 2021 and operates 70,109 4G BTS that covers nearly 90% of the population. For other information about Indosat Ooredoo, please contact:
Steve Saerang, SVP – Head of Corporate Communications
Reference: The fast mode
Reveal date: Jakarta, December 9, 2021