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Co-op with Asia Telecom Group to Improve CTR

Asia Telco Group Telecom Roaming

Asia Telco Group Telecom Roaming 

Objective: Consideration

Overview

One of Asia Telecom group hopes to promote its Japan and Korea roaming service package

Goal and Strategy

The target audience is the ones with a high tendency to travel to Japan and Korea in the next few weeks.

Tools and Methodology

The campaign TA was refined on a daily basis by our Machine Learning optimization Models based on original segmentation and their campaign feedback.

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Results

Within 3 weeks of the campaign period, we help clients reach up to 5.36% CTR, and a higher engagement rate compared to results from other channels.

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