Following the previous article introducing RTB, Direct Deals, and Programmatic Direct advertising transaction methods, how does a DSP (Demand-Side Platform)… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 2)
![(1) DSP(廣告需求方平台)如何購買廣告 [上篇] How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)](https://mi.ghtinc.com/wp-content/uploads/2025/01/1-DSP廣告需求方平台如何購買廣告-上篇-.jpg "How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1) 2")
A DSP (Demand-Side Platform) is a platform for advertisers to purchase ad inventory. How does a DSP acquire ad traffic?… Read More »How Does a DSP (Demand-Side Platform) Purchase Ads? (Part 1)
As 2024 comes to a close, 2025 is just around the corner. What changes can we expect in the digital… Read More »Global Digital Advertising Trends in 2025
This case study explores the application and benefits of Dynamic Keyword Targeting (DKT) technology, highlighting its ability to optimize Cost-Per-Click… Read More »CPC has been reduced by 25.2% through AI-Powered Dynamic Keyword Targeting
The Term “The Walled Garden” Has Been Present In Marketing Fields For Quite Some Time, But Do You Know What… Read More »Breaking the Walled Garden: Empowering Marketers with MI-DSP™ and Open Web Strategies
Programmatic Advertising Transaction Process In our previous publication, we provided an overview of the supply chain within the digital advertising… Read More »Dominating the Digital Advertising Ecosystem: Unveiling the Pre-Landing Reign
What is DSP? What is DMP? And what is SSP? All these terms ending with “P” are so quite confusing!… Read More »Decoding the AI-driven digital advertising landscape: Unraveling the roles of DSPs, DMPs, and SSPs
During the cookie-less era, what’s the key to targeting your valuable audience? Groundhog Marketing Intelligence (MI-DMP™) which is your best… Read More »Marketing intelligence offers excellent audience reach across the entire nation
Telecom data vs External data 1. Digital advertising real-time bidding data When Realtime Bidding (RTB) data is combined with telecom… Read More »Mashup of telecom data and external data
“Data is the New Oil of the Digital Economy”. Mobile telco data can be applicable to market analysis, advertisement placement and more.
