How a Taiwan Fashion E-Commerce Brand Grew Livestream Viewership by 30% Through Off-Platform Traffic
To break through this traffic ceiling, we deployed Live Commerce Booster, a solution that turns the livestream itself into the ad.
Client Background
A fashion e-commerce brand with years of operation in Taiwan, known for its co-branded collections and seasonal launches. Having partnered with numerous KOL-led fashion labels, the brand runs near-weekly Instagram Live sessions to unveil new arrivals and promote limited-edition drops.
The Challenge
Like most brands relying on Instagram’s native ecosystem, this brand’s livestream traffic depended almost entirely on existing followers actively tuning in and on IG’s algorithmic recommendations. That dependency created a hard ceiling on growth: reach was effectively capped at “people who already follow you” and “people the platform chooses to show you to,” making it difficult to bring in new audiences.
The Solution
To break through this traffic ceiling, we deployed Live Commerce Booster, a solution that turns the livestream itself into the ad. Within our ad network, the system identifies potential customers who are genuinely interested in the products or the brand featured in a given livestream, and drives them straight into the live room.
The key difference from traditional in-platform livestream ads: native IG ads still draw from the platform’s existing user pool. Live Commerce Booster, by contrast, reaches audiences who aren’t on the livestreaming platform at all, people actively browsing other content elsewhere, regardless of the brand’s follower count.
The mechanism breaks down into four steps:
Execution Strategy
To reach audiences the brand had never engaged before, we analyzed the brand’s positioning alongside audience-discovery data and recommended exposure across news sites, forums, and beauty and fashion trend content, targeting people who actively follow style trends and new product launches. Placements were focused on mobile and tablet inventory. Across four campaign flights, targeting was progressively refined to converge on the most effective traffic-driving combination and meet the client’s performance goals.
Results
Takeaway
When a livestream can reach beyond its existing followers to engage potential customers already browsing news, forums, and fashion content, every broadcast becomes an opportunity to grow brand awareness. With proprietary audience-analysis technology and Live Commerce Booster, brands can convert high-traffic off-platform environments into real-time momentum inside the live room, freeing growth from the limits of the platform’s built-in audience.
Contact us today to expand your livestreaming traffic!
台灣時尚服飾電商品牌如何用站外導流讓直播間人氣成長 30%
為了突破流量限制天花板，我們導入 Live Commerce Booster，直接把「直播」本身變成「廣告」，在聯播網中找到對這場直播產品或品牌有興趣的潛在客戶，並將他們導入到直播間中。
客戶背景
在台成立多年的時尚服飾電商品牌，主力商品以聯名系列與當季新品為主，近年來與多個 KOL 網紅服飾品牌聯名，幾乎每周都會以Instagram直播進行新品搶先看與限量商品促銷。
遇到的挑戰
對品牌而言，品牌原本的直播導流仰賴既有粉絲的主動點閱與 IG 演算法推薦，但這也意味著成長的天花板被鎖死在「已經追蹤你的人」與「平台想推薦你的人」之間，新客群很難被觸及。
解決方案
為了突破流量限制天花板，我們導入 Live Commerce Booster，直接把「直播」本身變成「廣告」，在聯播網中找到對這場直播產品或品牌有興趣的潛在客戶，並將他們導入到直播間中。
與傳統「直播平台內廣告」最大的差異在於，IG廣告觸及的仍是平台既有用戶池，而 Live Commerce Booster 讓品牌得以觸及原本根本不在直播平台上、但正在瀏覽其他內容的潛在受眾，且不受帳號粉絲數多寡限制。
整個過程可以簡單拆解成四個環節：
執行策略
為了觸及品牌尚未接觸過的潛在受眾，我們按照品牌定位與受眾探勘技術分析，建議並規劃了新聞、論壇、美妝時尚潮流等露出渠道，鎖定會主動關注穿搭趨勢與新品資訊的族群，且以手機、平板適用的版位為主要投放目標，透過四檔活動逐步收斂出最具導流效率的組合，來達到客戶的期待。
實際成效
小結
當直播不再只能觸及既有粉絲，而是能主動觸及正在瀏覽新聞、論壇、時尚內容的潛在受眾，每一場直播都成為品牌擴大知名度的機會。透過獨家的受眾分析技術與 Live Commerce Booster，品牌得以將站外的高流量場域轉化為直播間的即時聲量，讓成長不再受限於平台既有流量框架。
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