How a Taiwan Fashion E-Commerce Brand Grew Livestream Viewership by 30% Through Off-Platform Traffic
To break through this traffic ceiling, we deployed Live Commerce Booster, a solution that turns the livestream itself into the ad.
Client Background
A fashion e-commerce brand with years of operation in Taiwan, known for its co-branded collections and seasonal launches. Having partnered with numerous KOL-led fashion labels, the brand runs near-weekly Instagram Live sessions to unveil new arrivals and promote limited-edition drops.
The Challenge
Like most brands relying on Instagram’s native ecosystem, this brand’s livestream traffic depended almost entirely on existing followers actively tuning in and on IG’s algorithmic recommendations. That dependency created a hard ceiling on growth: reach was effectively capped at “people who already follow you” and “people the platform chooses to show you to,” making it difficult to bring in new audiences.
The Solution
To break through this traffic ceiling, we deployed Live Commerce Booster, a solution that turns the livestream itself into the ad. Within our ad network, the system identifies potential customers who are genuinely interested in the products or the brand featured in a given livestream, and drives them straight into the live room.
The key difference from traditional in-platform livestream ads: native IG ads still draw from the platform’s existing user pool. Live Commerce Booster, by contrast, reaches audiences who aren’t on the livestreaming platform at all, people actively browsing other content elsewhere, regardless of the brand’s follower count.
The mechanism breaks down into four steps:
Execution Strategy
To reach audiences the brand had never engaged before, we analyzed the brand’s positioning alongside audience-discovery data and recommended exposure across news sites, forums, and beauty and fashion trend content, targeting people who actively follow style trends and new product launches. Placements were focused on mobile and tablet inventory. Across four campaign flights, targeting was progressively refined to converge on the most effective traffic-driving combination and meet the client’s performance goals.
Results
Takeaway
When a livestream can reach beyond its existing followers to engage potential customers already browsing news, forums, and fashion content, every broadcast becomes an opportunity to grow brand awareness. With proprietary audience-analysis technology and Live Commerce Booster, brands can convert high-traffic off-platform environments into real-time momentum inside the live room, freeing growth from the limits of the platform’s built-in audience.
Contact us today to expand your livestreaming traffic!
