What is Deep Dive Key Targeting (DDKT)?

DDKT (Deep Dive Key Targeting) is an in-depth audience analytics platform developed by Groundhog Technologies. It processes 40 million+ daily browsing data points, using semantic analysis and behavioral classification to build visualized audience profiles, enabling precise targeting of high-intent audiences without relying on cookies or tracking pixels.

How does DDKT identify high-intent audiences without cookies?

DDKT analyzes audience browsing behavior and content interactions through AI semantic analysis, classifying users by interest and intent signals derived from actual content consumption patterns. This approach builds accurate audience profiles from first-party behavioral data rather than third-party cookies, making it effective even on external e-commerce platforms where pixel tracking is blocked.

How does DDKT integrate with MI-DSP™?

DDKT integrates seamlessly with MI-DSP™, allowing audience insights discovered through DDKT's deep analytics to be directly activated as ad targeting strategies in MI-DSP™ with one click. This turns data insights into immediate programmatic ad delivery without manual audience configuration.

What results has DDKT achieved?

DDKT has delivered a CTR 2x above market average in documented campaigns. In a functional food brand case study where pixel tracking was impossible due to a third-party e-commerce platform, DDKT successfully identified high-intent new customers purely through behavioral signals. In a luxury real estate campaign, DDKT's audience analytics corrected the client's initial targeting assumptions and improved conversion results.

How do I get started with DDKT?

DDKT supports multiple languages and countries with one-click installation across multiple platforms. To get started, visit the Groundhog Technologies contact page to submit your request, and our team will provide a customized demo and setup plan based on your audience analysis needs.

MI-DSP™跟DV360差別在哪裡?

MI-DSP™是自動化廣告採購平台，讓廣告主能同時在多個Ad Exchange、Site和App上，以RTB即時競價的方式購買廣告版位。DV360是Google旗下的DSP，可投放於Google自家資源（如YouTube、Gmail、Google Play）以及第三方媒體。

廣告受眾該怎麼設定?

設定受眾前，廣告主必須先釐清與確認這次廣告活動的目的，不同的目標會直接影響受眾的設定方式。廣告主可以先分析既有的客戶輪廓，看看他們有哪些共通點。MI-DSP與DDKT提供興趣、地區、行為與瀏覽媒體等設定工具，在持續調整與優化策略的情況下，觀察觸及受眾的特性。

DSP、DMP、SSP分別是什麼?

DSP為廣告需求方平台，廣告主可在平台上設定廣告目標、走期、預算、目標受眾、用戶裝置、發布商與出價方式等。DMP為輔助投廣告的工具，可結合第一方、第二方、第三方資料，進一步分析使用者行為數據，拼湊出使用者樣貌輪廓，找到最合適的目標受眾。SSP為廣告供應方平台，讓發布平台與媒體擁有者管理和協調廣告庫存，並協助自動出售數位廣告。

AI-driven, uncovering the real picture of your audience

Deep Dive Key Targeting (DDKT) is an in-depth audience analytics platform that turns data into insights, revealing hidden audience profiles and enabling more precise ad targeting.

Over 40 million daily data points from audience browsing, covering articles and content interactions.

Semantic analysis + classification to quantify and compare your visitors.

Visualized audience profiles for sharper, more precise targeting.

Seamless MI-DSP™ integration, turning insights directly into actionable ad strategies.

Collaborate with multiple platforms, one-click installation for effortless setup and use.

Supports multiple languages and countries.

Move beyond assumptions →
Gain a true understanding of your audience

Identify audiences you once thought were “irrelevant”, but are actually interested.

Supported by data→
Build a complete and reachable audience profile.

From product selection to copywriting and promotional planning, every decision is supported by data to improve decision-making efficiency.

Eliminate audience compatibility issues →
Deliver ads with precision

Seamlessly integrated with MI-DSP™, audience data is instantly converted into retargeting strategies, ensuring your ads reach the right people at the right moment.

Hold your audience insights in the palm of your hand

Gender

Age

MBTI

Persona

Topic of interest

Creative

Application

Idea

Provide decision-makers with more use cases

Content Copywriting

From headlines and product descriptions to marketing articles, DDKT ensures content is data-driven, not guesswork. It directly addresses consumer needs, boosting brand exposure and engagement, helping brands uncover the messages and topics that truly resonate with consumers.

Promotional Products

Want to design more effective promotions? DDKT provides multi-dimensional audience data, allowing brands to understand consumer sensitivity and preferences for promotional offers, and predict which campaign formats are most likely to drive conversions.

New Product Selection

From trending topics, keyword aggregation, to hidden needs, we help brands identify potential opportunities before demand officially appears. Gain a first-mover advantage while minimizing the risk of wrong decisions.

Deliver to the Right Audience

Brands can not only identify potential audiences but also, through real-time bidding, deliver messages to the most valuable audience. Achieve millisecond-level precision and maximize marketing ROI.

Who It’s For

E-commerce Brand OwnersDiscover potential demand with data to create more efficient product and campaign strategies.

Marketing TeamsMake decisions backed by real audience profiles to boost marketing effectiveness with precision.

Media Buyers/ Ad ManagersTurn audience insights directly into campaign strategies to boost conversion performance.

Website Owners / OperatorsDeeply analyze user behavior to optimize content planning and monetize traffic.

Case Study

A New Approach to Luxury Real Estate Marketing: Deep Dive Key Targeting (DDKT) Precise Audience Insights to Boost Ad Conversions

In a Taichung luxury pre-sale project, DDKT leveraged data to reveal the true profiles of potential buyers, successfully filtering out low-performing audiences and identifying high-value customers. Ads were focused on audiences in real estate, finance, and business sectors, maximizing conversion potential.

This case demonstrates that luxury real estate marketing no longer relies on assumptions; instead, decisions are now validated by data, achieving more precise and effective results.

Explore