Advertising Privacy Policy
Here you’ll find the requirements
for advertising on the
MI-DSP™ .
廣告隱私權政策
在此您可以找到在 MI-DSP™ 上刊登廣告的相關規範。
This Privacy Notice explains how Groundhog Mobility Intelligence Demand Side Platform (“MI-DSP™” “Groundhog” “we” “us”or “our”) collects, processes, uses, and discloses personal information in connection with our websites (the “Sites”) and the related content, products, services, and other functionality offered on or through the online services, including where you interact with MI-DSP™ through mobile applications and/or websites that have integrated with MI-DSP™ advertising platform either directly or via an advertising exchange (collectively, the “Services”). It does not address our privacy practices relating to MI-DSP™ job applicants, employees and other personnel.
MI-DSP™ is an advertising platform the enables advertisers to serve advertisements on third-party mobile applications and/or websites owned or operated by partners or to which a partner has the right to serve advertising.
When our advertisers deliver advertisements or use our Services to submit, manage, or otherwise use content relating to our advertisers’ data (“Advertisers Data”), we have contractually committed ourselves to only process such information on behalf of and under the instruction of the respective advertiser, who is the “data controller.” This Privacy Notice does not apply to such processing and we recommend you read the privacy notice of the respective advertiser if their processing concerns your personal information.
Our policies cover 7 broad areas:
本隱私權聲明說明現觀行動智慧廣告需求方平台（Groundhog Mobility Intelligence Demand Side Platform，簡稱「MI-DSP™」「Groundhog」「我們」)如何收集、處理、使用及揭露與我們的網站(「本網站」)以及透過線上服務所提供之相關內容、產品、服務及其他功能有關的個人資料,包括您透過已直接或經由廣告交易平台與 MI-DSP™ 廣告平台整合的行動應用程式及/或網站與 MI-DSP™ 互動之情形(以下統稱「本服務」)。本聲明不適用於我們針對 MI-DSP™ 求職者、員工及其他人員之隱私權實務。
MI-DSP™ 是一個廣告平台,使廣告主能夠在合作夥伴所擁有或營運,或合作夥伴有權投放廣告的第三方行動應用程式及/或網站上刊登廣告。
當我們的廣告主投放廣告,或使用本服務提交、管理或以其他方式使用與其資料相關之內容(「廣告主資料」)時,我們已依契約承諾僅依據該廣告主(即「資料控管者」)之指示,代表其處理該等資訊。本隱私權聲明不適用於此類處理,若該處理涉及您的個人資料,我們建議您閱讀相關廣告主的隱私權聲明。
我們的政策涵蓋 7 大範疇：
About Our Policies
關於我們的政策
Information We Collect
我們收集的資訊
How We Use Your Information
我們如何使用您的資訊
Prohibited content
● Counterfeit goods
MI-DSP™ prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app.
● Dangerous products or services
We want to help keep people safe both online and offline, so we don’t allow the promotion of some products or services that cause damage, harm, or injury. Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials, and fireworks; instructions for making explosives or other harmful products; tobacco products.
● Enabling dishonest behavior
We value honesty and fairness, so we don’t allow the promotion of products or services that are designed to enable dishonest behavior. Examples of products or services that enable dishonest behavior are hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services
● Inappropriate content
We value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence. Examples of inappropriate or offensive content: bullying or intimidation of an individual or group; racial discrimination; hate group paraphernalia; graphic crime scene or accident images; cruelty to animals; murder; self-harm; extortion or blackmail; sale or trade of endangered species; ads using profane language
禁止內容
● 仿冒商品
MI-DSP™ 禁止銷售或推廣銷售仿冒商品。仿冒商品係指含有與他人商標相同或實質上難以區辨之商標或標誌之商品。此類商品模仿品牌之特徵，企圖冒充為品牌所有者之真品。本政策適用於您廣告之內容，以及您的網站或應用程式。
● 危險產品或服務
我們致力於維護民眾線上及線下之安全，因此不允許推廣可能造成損害、傷害或損傷之特定產品或服務。危險內容範例包括：娛樂性藥物（化學或草本類）；影響精神之物質；輔助毒品使用之器具；武器、彈藥、爆裂物及煙火；製造爆裂物或其他有害物品之教學說明；菸草製品。
● 助長不誠實行為
我們重視誠信與公平，因此不允許推廣旨在助長不誠實行為之產品或服務。助長不誠實行為之產品或服務範例包括：駭客軟體或教學說明；旨在人為灌高廣告或網站流量之服務；偽造文件；學術舞弊服務。
● 不當內容
我們重視多元性並尊重他人，致力於避免冒犯使用者，因此不允許顯示令人震驚之內容，或宣揚仇恨、不容忍、歧視或暴力之廣告或連結頁面。不當或冒犯性內容範例包括：對個人或群體之霸凌或恐嚇行為；種族歧視；仇恨團體相關物品；血腥犯罪現場或意外事故畫面；虐待動物；謀殺；自我傷害；恐嚇或勒索；瀕危物種之買賣或交易；使用不雅字詞之廣告。
Restricted content
The policies below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate. For that reason, we allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content.
● Adult content
Ads should respect user preferences and comply with legal regulations, so we don’t allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served. Learn about what happens if you violate our policies. Examples of restricted adult content: strip clubs; erotic cinemas; sex toys; adult magazines; sexual enhancement products; matchmaking sites; models in sexualized poses
● Alcohol
We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads. Examples of restricted alcoholic beverages: beer; wine; sake; spirits or hard alcohol; Champagne; fortified wine; non-alcoholic beer; non-alcoholic wine; and non-alcoholic distilled spirits
● Copyrights
We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content. If you are legally authorized to use copyrighted content, apply for certification to advertise. If you see unauthorized content, submit a copyright-related complaint.
● Gambling and games
We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper MI-DSP certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target. Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering “poker-for-fun” games; non-casino-based cash game sites.
● Healthcare and medicines
We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with MI-DSP and targets only approved countries. Check local regulations for the areas you want to target.
● Political content
We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election “silence periods.” Examples of political content: promotion of political parties or candidates; political issue advocacy.
● Financial services
We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice. When promoting financial products and services, you must comply with state and local regulations for any region or country that your ads target — for example, include specific disclosures required by local law. Refer to our non-exhaustive list of country-specific requirements for more information.
● Trademarks
There are multiple factors that determine when trademarks can be used in ads. Along with the factors described in our Policy Center, these policies apply only when a trademark owner has submitted a valid complaint to MI-DSP.
● Legal requirements
You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to MI-DSP’s advertising policies, for all of the locations where your ads are showing.
● Other restricted businesses
We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may take a conservative position and limit or stop related ads from running.
限制內容
以下政策涵蓋部分於法律上或文化上具敏感性之內容。線上廣告雖是接觸消費者的強大管道，但在敏感領域中，我們也致力於避免在不適當的時間或地點顯示這類廣告。因此，我們允許以下內容進行推廣，但僅限於有限範圍內。此類廣告可能不會顯示給所有地區的所有使用者，且廣告主可能需符合額外規定，其廣告才符合刊登資格。請注意，並非所有廣告產品、功能或聯播網皆能支援此類限制內容。
● 成人內容
廣告應尊重使用者偏好並遵守法律規範，因此我們不允許廣告及連結頁面出現特定類型之成人內容。若干成人導向之廣告及連結頁面若符合以下政策且不以未成年人為投放對象，則可能獲准刊登，惟僅會依使用者搜尋查詢、使用者年齡及廣告投放地區之當地法律，於有限情境下顯示。請瞭解違反本政策之後果。限制之成人內容範例包括：脫衣舞俱樂部；情色電影院；情趣用品；成人雜誌；性功能增強產品；配對交友網站；具性暗示姿態之模特兒。
● 酒類
我們遵循當地酒類法規及產業標準，因此不允許特定類型之酒類相關廣告，包括酒類本身及外觀類似酒類之飲品。若干酒類相關廣告若符合以下政策、不以未成年人為投放對象，且僅投放於明確允許刊登酒類廣告之國家，則可能獲准刊登。限制之酒精飲品範例包括：啤酒；葡萄酒；清酒；烈酒或高濃度酒類；香檳；加烈葡萄酒；無酒精啤酒；無酒精葡萄酒；以及無酒精蒸餾烈酒。
● 著作權
我們遵循當地著作權法規並保護著作權人之權利，因此不允許未經授權使用受著作權保護內容之廣告。若您已合法取得使用受著作權保護內容之授權，請申請認證以刊登廣告。若您發現未經授權之內容，請提交著作權相關申訴。
● 博弈與遊戲
我們支持負責任之博弈廣告，並遵循當地博弈法規及產業標準，因此不允許特定類型之博弈相關廣告。博弈相關廣告若符合以下政策，且廣告主已取得適當之 MI-DSP 認證，則可能獲准刊登。博弈廣告之投放對象須為經核准之國家，其到達頁面須顯示負責任博弈相關資訊，且絕不可以未成年人為投放對象。請查閱您欲投放地區之當地法規。限制之博弈相關內容範例包括：實體賭場；提供撲克、賓果、輪盤或運動賽事投注之網站；全國性或私人彩券；運動賠率彙整網站；提供博弈網站優惠碼或促銷活動之網站；以賭場遊戲為主之線上教學教材；提供「純娛樂撲克」遊戲之網站；非賭場類現金遊戲網站。
● 醫療保健與藥品
我們致力於遵循醫療保健及藥品相關廣告法規，因此要求廣告及連結頁面須遵循相關法律及產業標準。部分醫療保健相關內容完全不得刊登廣告，其餘則僅限廣告主取得 MI-DSP 認證，並僅投放於經核准之國家時方可刊登。請查閱您欲投放地區之當地法規。
● 政治內容
我們支持負責任之政治廣告，並要求所有政治廣告及連結頁面遵循投放地區之當地選舉及競選相關法規，本政策亦包含法律規定之選舉「靜默期」。政治內容範例包括：政黨或候選人之宣傳推廣；政治議題倡議。
● 金融服務
我們希望使用者擁有足夠資訊以作出明智之財務決策。我們的政策旨在提供使用者評估金融產品及服務相關成本所需之資訊，並保護使用者免受有害或欺騙性行為之侵害。就本政策而言，金融產品及服務係指與資金及加密貨幣之管理或投資相關之產品及服務，包括個人化建議。於推廣金融產品及服務時，您必須遵守廣告投放地區之州、地方相關法規——例如，須包含當地法律所要求之特定揭露事項。詳情請參閱我們列出之各國特定規範（非窮盡列舉）清單。
● 商標
廣告中可使用商標之情形取決於多項因素。除我們政策中心所述之相關因素外，僅於商標所有人向 MI-DSP 提交有效申訴時，本政策方適用。
● 法律規範
除 MI-DSP 之廣告政策外，您始終須自行負責確保於廣告投放之所有地區，皆遵守所有適用之法律及法規。
● 其他受限制之業務
即使個別業務看似符合我們其他政策之規定，我們仍限制特定類型之業務於本平台刊登廣告，以防止使用者遭到剝削。基於我們持續進行之審核，以及使用者與消費者保護機構之意見回饋，我們會不時識別出容易遭到濫用之產品或服務。若我們認為特定類型之業務對使用者安全或使用者體驗構成不合理之風險，我們可能採取保守立場，限制或停止刊登相關廣告。
Editorial & technical requirements
We want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we’ve developed editorial requirements to help keep your ads appealing to users.We’ve also specified technical requirements to help users and advertisers get the most out of the variety of ad formats we offer.
編輯與技術規範
我們希望能提供讓使用者感興趣，且不會令人厭煩或難以互動之廣告，因此我們制定了編輯規範，協助確保您的廣告對使用者具有吸引力。我們也訂定了技術規範，協助使用者及廣告主充分運用我們所提供之多元廣告格式。