Big Data Applications × Data Monetization × Enhanced Ad Performance
Marketing Intelligence
(MI-DMP™)
Integrating Telecom and
Advertising Data
To Uncover the True
Identity of Your Audience.
Nationwide Audience Database
By leveraging telecom-grade mobility data and cross-channel behavioral insights, we provide 24/7 dynamic updates on nationwide user activity, transcending geographical limitations.
Custom Audience Personas
Tailor audience profiles specifically to your brand’s target market. Identify high-affinity potential customers instantly and drastically reduce time spent on audience filtering.
Multidimensional Insights
We combine telecom location data, App usage preferences, and online browsing patterns to deliver a 360-degree, holistic view of your audience.
Advantage in a Cookieless Era
Built on first-party telecom IDs rather than third-party cookies, our platform maintains high-precision targeting capabilities even under tightening global privacy regulations.
Marketing Intelligence (MI-DMP™)
MI-DMP™ is a mobile intelligence data management platform developed by Groundhog Technologies. It is specifically designed for telecommunications operators, brand advertisers, and agencies that require precise audience insights.
The platform integrates first-party telecom mobility data with third-party Ad Exchange data.
Within a framework that strictly complies with data protection regulations, it builds a multidimensional audience profile database.
Simply define your target criteria, and the system filters the most relevant potential customers from massive datasets to directly interface with social media platforms, SMS/MMS marketing channels, or Data Marketplaces.
Core Metrics & Technical Architecture
10B
Billions of mobile data points integrated and processed daily
24/7
24/7 real-time user behavior synchronization
500+
Standard behavioral tags supplemented by hundreds of customizable options
360° Dimensions
Integrating Telecom + Advertising + Lifestyle behavior
1km
High-accuracy Location-Based Services with adjustable targeting radiuses
MI-DMP™ Technical Framework
The core differentiator of MI-DMP™ is its ability to bypass the limitations of cookie-based systems by integrating telecom first-party data.
Through anonymization technology, the platform cross-references telecom behavioral data (mobility tracks, App usage, and call behaviors) with ad exposure data. All processing follows a Privacy by Design architecture, ensuring compliance with GDPR and local data protection laws.
Social Media Audience Export
Build profiles and view insights directly within MI-DMP™. Obtain de-identified mobile lists and Ad IDs for direct integration with Meta Ad Manager without needing to share backend access.
Precision SMS/MMS Delivery
Combine behavioral tags with LBS technology to identify potential customers based on physical footprints. (Currently supporting the Indonesia market).
Data Marketplace Monetization
Telcos can list audience data packages on platforms like Data & Sons or Data.world, creating new revenue streams while providing advertisers with flexible, on-demand data access.
Who can get benefits?
Advertising Agencies
Ideal for efficiency-driven operations. We offer centralized management, multi-account architecture, and AI-driven reporting to reduce manual overhead and demonstrate clear ROI.
Ideal for efficiency-driven operations. We offer centralized management, multi-account architecture, and AI-driven reporting to reduce manual overhead and demonstrate clear ROI.
Brands & Advertisers
Empower internal marketing teams with an intuitive interface and low learning curve, allowing for real-time market responses and improved campaign efficiency.
Empower internal marketing teams with an intuitive interface and low learning curve, allowing for real-time market responses and improved campaign efficiency.
Telecom Operators
Enable data monetization and entry into the AdTech ecosystem through a secure, anonymized, and compliant framework that maximizes data value.
Enable data monetization and entry into the AdTech ecosystem through a secure, anonymized, and compliant framework that maximizes data value.
Common Use Cases
The Post-Cookie Era
As third-party cookies are phased out, MI-DMP™ provides a sustainable alternative using reliable first-party telecom data for high-quality analysis.
Refining Inaccurate Profiles
Traditional DMPs often lack offline context. We bridge this gap by adding lifestyle data (frequented locations, movement patterns, and spending habits) to create more realistic personas.
Breaking Data Silos
Our unified interface integrates brand CRM data, advertising performance, and telecom insights into a single, complete consumer journey map.
Successful Use Cases
FAQ
Data speaks. Results deliver.
Precision targeting for every budget.
大數據應用 x 數據變現 x 輔助廣告成效
行動智慧數據分析平台 (MI-DMP™)
整合電信數據與廣告數據
讓你看懂真正的受眾是誰！
全國規模的受眾資料庫
藉由電信用戶的行動軌跡與線上線下行為資料，全年不間斷掌握全國用戶動態，受眾覆蓋不受地域限制。
客製化受眾 Persona
依照品牌目標市場量身打造受眾輪廓，快速找出與產品高度吻合的潛在客群，大幅縮短受眾篩選時間。
多維度受眾洞察
結合電信位置移動數據、App 使用偏好、線上瀏覽行為等多種資料來源，提供更立體、更完整的受眾分析視角。
Cookieless 時代數據優勢
以電信業者第一方用戶 ID 作為追蹤基礎，不依賴第三方 Cookie，在隱私規範收緊的環境下，依然維持精準定向能力。
行動智慧數據分析平台 (MI-DMP™)
MI-DMP™ 是現觀科技開發的行動智慧數據管理平台，專為需要精準受眾洞察的電信業者、品牌廣告主與代理商設計。
平台整合電信業者第一方行動數據與第三方 AD Exchange 廣告數據，在符合個資保護規範的前提下，建立多維度的受眾輪廓資料庫。
只需設定目標受眾條件，系統即可從海量數據中篩選出最吻合的潛在客群，並直接對接社群廣告平台、SMS/MMS 行銷渠道或 Data Marketplace，
讓數據的商業價值得到充分發揮。
MI-DMP™ 核心規模數據
10億
每日整合處理的行動數據量
24/7
全年不間斷即時更新用戶行為
500+
標準顧客行為標籤，另提供數百個客製化標籤
360度
受眾輪廓維度（電信 + 廣告 + 行為）
1km
Location-based 技術精準定位半徑
MI-DMP™ 技術架構
MI-DMP™ 是現觀科技研發的行動智慧數據管理平台，核心差異在於整合電信第一方數據與 AD Exchange
廣告交換第三方數據，突破一般 DMP 只能依賴 Cookie 的限制。平台透過匿名化技術將電信用戶行為資料（含位移軌跡、App
使用習慣、通話行為）與廣告曝光數據進行多維度交叉比對，建立 360° 受眾輪廓。所有數據處理遵循 Privacy by Design
架構，符合 GDPR 及台灣個資法規範，確保在不侵犯用戶隱私的前提下實現精準分析。品牌廣告主可透過 MI-DMP™
建立專屬受眾標籤庫，直接串接 MI-DSP™ 進行精準投放。
社群平台受眾匯出
根據品牌 TA 特徵，在 MI-DMP™ 平台內建立受眾輪廓並直視 Insight，無需開放社群廣告平台後台權限，即可取得去識別化手機號碼與廣告 ID 清單，直接對接 Meta Ad Manager 進行精準投放。
SMS / MMS 精準名單投遞
結合受眾行為標籤與 Location-based 技術，從線下實體足跡中找出潛在客群，將匿名化手機號碼清單轉換為 SMS/MMS 投遞名單，協助品牌從實體行為數據中挖掘更多轉換機會。（目前支援印尼市場）
Data Marketplace 資料上架
電信業者可將受眾資料包上架至 Data & Sons、Data.world 等數據交易平台，開啟資料變現新渠道。廣告主亦可直接在平台上預覽資料欄位、按需下單，彈性取得所需受眾包。
適用對象
廣告代理商
適合「多品牌集中管理 + 效率導向營運」的對象，提供統一投放管理、多帳戶架構、AI 優化與報表整合，協助代理商快速呈現具體成效，大幅降低人力調整成本。
適合「多品牌集中管理 + 效率導向營運」的對象，提供統一投放管理、多帳戶架構、AI 優化與報表整合，協助代理商快速呈現具體成效，大幅降低人力調整成本。
品牌/廣告主
適合「內部掌握數據、即時反應市場」的品牌行銷團隊，我們提供簡易的廣告操作介面，以低學習成本讓行銷團隊能即時追蹤與優化，方便自家行銷活動的即時性與投放效率。
適合「內部掌握數據、即時反應市場」的品牌行銷團隊，我們提供簡易的廣告操作介面，以低學習成本讓行銷團隊能即時追蹤與優化，方便自家行銷活動的即時性與投放效率。
電信商
適合「資料變現 × AI 驅動廣告科技」的電信企業，我們幫助電信商進入廣告市場生態系，開啟資料變現與廣告營收新通道，提供嚴謹的去識別化與隱私保護機制，讓數據使用合規、安全的同時，實現資料價值最大化。
適合「資料變現 × AI 驅動廣告科技」的電信企業，我們幫助電信商進入廣告市場生態系，開啟資料變現與廣告營收新通道，提供嚴謹的去識別化與隱私保護機制，讓數據使用合規、安全的同時，實現資料價值最大化。
適用場景
越來越難取得Cookie
第三方 Cookie 逐步淘汰後，多數品牌失去跨網站追蹤能力。MI-DMP™ 以電信第一方數據為基礎，不依賴 Cookie即可維持高品質受眾分析。
廣告受眾輪廓不夠精確
傳統 DMP 只能分析線上行為，MI-DMP™加入電信生活型態數據（如常駐地點、移動範圍、消費習慣），使受眾輪廓更貼近真實生活行為。
數據孤島無法整合
MI-DMP™ 提供統一的數據整合介面，可連結品牌自有 CRM 數據、廣告投放數據與電信數據，建立完整的消費者旅程圖。
成功案例
No posts
FAQ
讓數據說話，
讓每一次投放都找到對的人