AI-Powered Marketing: How a DSP Advertising Platform Ignited a Sneaker Sales Boom
AI-driven marketing is transforming sneaker promotions and boosting brand awareness like never before.
Boosting New Product Buzz with AI Advertising (MI-DSP™)
To celebrate the Lunar New Year, a globally renowned sneaker brand launched a major promotional campaign for its new collection. Partnering with top Taiwanese actors and high-profile KOLs, the brand rolled out a multi-channel marketing strategy—including digital ads, influencer collaborations, TV commercials, and metro station billboards—to maximize visibility.
With attention-grabbing creatives and trending product topics, the campaign successfully drew consumer interest and sparked conversations across social media, setting the tone for the latest fashion trends. As part of the digital advertising ecosystem, our DSP advertising platform played a key role by offering targeted solutions that enhanced sneaker marketing performance and expanded brand reach.
1. Our Solution: An AI-Driven DSP Advertising Platform
To help brands achieve more precise and effective marketing, we provide a suite of advanced technologies:
Our AI model analyzes user behavior in real time and adjusts bidding dynamically to ensure ads reach the most relevant audience with maximum efficiency.
By analyzing audience profiles and interest signals, our system expands your selected product keywords into a broader network of related terms and content, increasing ad relevance and boosting CTR.
During and after each campaign, we analyze user behavior and interest data to deliver actionable insights that help brands refine their creative messaging and optimize future targeting strategies.
2. Media Strategy: Reaching the Right Audience with Precision
Combining our CPC AI bidding model with DKT dynamic keyword segmentation, we precisely target potential customers interested in new sneaker releases. Personalized ad creatives guide users to the brand website, improving both traffic quality and conversion rates.
We deliver tailored ads based on users’ browsing interests—such as fitness, sports, shopping, and entertainment. With the help of KSI Dynamic Keyword Insights, we gain a deeper understanding of user motivations and optimize media placements to keep ad content highly relevant to each audience segment.
Through continuous CPC optimization on our DSP platform, we help brands maintain strong engagement with returning customers while simultaneously expanding reach to new users—driving growth across both online and offline sales channels.
3. Performance
Stop Guessing. Start Knowing.
Activate Deep Dive Key Targeting (DDKT) today —
Use data to truly understand your audience and make every impression count.
