How programmatic advertising raises clothing brand awareness
To attract more Indonesian users to know about the brand, Groundhog Technologies uses programmatic advertising to raise brand awareness and aims to get the most clicks to boost sales.
AI Advertising programmatic
SMOOTH BASIC is an emerging online fashion store in Indonesia, focusing on casual and outdoor styles for teenagers and young adults. SMOOTH BASIC products are available on their website as well as Tiktok, Shopee, and Tokopedia. In order to attract more Indonesian users to know about the brand, Groundhog Technologies uses programmatic advertising to raise brand awareness and aims to get the most clicks to boost sales.
[Read more: AI Advertising – How Programmatic Advertising Works?]
Main Challenge
The main challenge which SMOOTH BASIC faced was the lack of traffic on their website. Attracting the right people to visit the website was the main goal of the campaign, hoping that the product information on the website would attract people would lead to a desire to buy.
AI programmatic campaign
Based on the marketing and concept of their brand, we targeted 18 to 35-year-olds, with a higher percentage of males than females. We expanded our advertising to major cities in Indonesia, such as Jakarta, Bandung, Bekasi, and others. For interest targeting, we tailored the brand to an audience that loves sports, focuses on fashion, and is highly passionate about travel, photography, art, and design. Using the Geolocation feature in Marketing Intelligence (MI-DMPTM) to identify users who frequently visit outdoor sports venues and shopping malls, so that we could get multiple audiences who are likely to be interested in the brand’s products for marketing and remarketing.
Campaign performance
Looking at third-party website tracking tools, we found that programmatic advertising increased website visits by 10 times, effectively increasing page views. Deep interactive users increase by 62%, resulting in a six-fold increase in purchases. For an emerging brand, this campaign gave them a lot of confidence, and we leveraged our AI advertising platform and data analytics capabilities to get the most out of the campaign for our client.
CTR
0.7%
CPM
$0.16
CPC
$0.02
5分鐘了解AI程序化廣告如何提升新興服飾品牌知名度
SMOOTH BASIC是一個在印尼服裝時尚領域中新崛起的網路時裝商店，主打年輕人休閒與戶外活動風格。除了自己的官網外，也在抖音、蝦皮與Tokopedia等皆有設立購買管道。為了吸引更多印尼用戶了解品牌，現觀科技利用程序化廣告為該品牌進行曝光，同時也以獲得最大點擊量為目標，在替SMOOTH BASIC行銷的同時，也提升他們的銷售量。
AI行動智慧即時競價平台 (MI-DSP™) 發揮程序化廣告優勢
SMOOTH BASIC是一個在印尼服裝時尚領域中新崛起的網路時裝商店，主打年輕人休閒與戶外活動風格。除了自己的官網外，也在抖音、蝦皮與Tokopedia等皆有設立購買管道。為了吸引更多印尼用戶了解品牌，現觀科技利用程序化廣告為該品牌進行曝光，同時也以獲得最大點擊量為目標，在替SMOOTH BASIC行銷的同時，也提升他們的銷售量。
[延伸閱讀：AI行動智慧即時競價平台 – 什麼是程序化廣告?]
主要挑戰
SMOOTH面對的主要挑戰便是網站流量不足，因此吸引到對的族群來瀏覽網站便是廣告的主要目的，希望透過網站所提供的產品資訊進而引發用戶的購買欲望。
智能推廣
根據他們品牌所傳達的行銷與概念，我們將目標族群鎖定在18-35歲的用戶上，男性的比例高於女性，同時也針對印尼的大城市擴大做廣告投放，像是Jakarta, Bandung, Bekasi等印尼主要城市。在興趣鎖定方面，我們為該品牌量身打造出一包受眾，熱愛運動也專注於時尚、對旅遊與攝影有高度熱忱與喜歡藝術設計的用戶。此外，我們也利用DMP中Geolocation的優勢，找出一些經常造訪戶外運動場所、購物中心的用戶，以多面向找出有可能對品牌商品有興趣的受眾，進行行銷與再行銷。
廣告成效
從第三方網站追蹤工具來看，我們發現使用程序化廣告期間讓網站的瀏覽量提高了10倍，有效提升page view，而深度互動用戶也提升了62%，因此購買量也成長了6倍。對於一個新興品牌來說，本次的廣告行銷活動為他們帶來很大的信心，而我們也發揮了AI廣告平台與數據分析能力，盡可能為客戶帶來最大的成效。
CTR
0.7%
CPM
$0.16
CPC
$0.02