2026 Aug Vol.3 DDKT Taiwan E-Commerce Audience Insights Report
We tracked the off-site browsing behavior of Taiwan’s four leading e-commerce platforms — Shopee, MOMO, PChome, and Pinkoi — to see how their audiences shifted from early to late August. This isn’t just a snapshot of consumer profiles; it’s a bi-weekly pulse check. And when four platforms with completely different positioning start showing similar signals at the same time, that’s rarely a coincidence, it’s usually the market telling you something.
Discover How Your Audience is Evolving via DDKT:
1. The Real Divide Isn’t Where You’d Expect: Core consumer age groups overlap heavily across all four platforms — the real differentiation lies in how gender concentration, marketing personas, and content preferences combine. Each platform has its own distinct audience personality.
2. Two Signals, Happening at Once: Two platforms with fundamentally different positioning moved in the same direction within the same two-week window. Cross-platform signals like this tend to matter more than any single platform’s numbers alone.
3. A Shift Hiding Behind the Persona Data: One platform’s audience composition is undergoing a shift that hasn’t caught the market’s attention yet — a critical window for brands planning their next round of creative and media strategy.
Want to know exactly how this brand’s audience is changing and how you should pivot your communication strategy?
Fill out the form now to request the full report!
2026年8月 Vol.3 DDKT 台灣電商產業受眾洞察報告
我們追蹤了台灣四大電商平台的站外瀏覽行為，分析受眾在8月上旬到下旬之間的變化。當四個定位截然不同的平台，同時出現某些相似的訊號時，那往往代表的不是巧合，而是市場正在發生的事。
從DDKT了解你的受眾變化
1. 平台差異，比你想像的更明確：四平台的核心消費年齡層高度重疊，但真正拉開差異的，是性別濃度、行銷人物誌與內容偏好的組合方式，每個平台都有自己專屬的「受眾人格」。
2. 兩股訊號，同時在發生：兩個定位截然不同的平台,在同一個兩週區間內，出現了方向一致的變化。這種跨平台的同步訊號，通常比單一平台的數據更值得留意。
3. 藏在人物誌背後的機會：某個平台的受眾組成，正在發生一場外界還沒注意到的轉向，這對正在規劃素材與投放策略的品牌來說,是提前卡位的關鍵時機。
想知道該品牌受眾正在如何改變、又該如何調整溝通策略？
填寫表單，索取完整報告。