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2. How to View Website Visitor Analysis in DDKT

After setting up website tracking in DDKT, the system automatically runs an initial analysis of your website visitors. Results are available in the Website section and include audience demographics, related tags, MBTI distribution, and marketing personas — the same report format as the Explore feature.


1. Accessing Your Website Analysis Report #

Click “Website” in the left sidebar to open the site list. Select your registered website to view the visitor analysis report. The first analysis runs automatically after setup and consumes one Credit. Subsequent analyses can be triggered manually or via scheduled runs.

DDKT Website section showing the site list with registered websites and their analysis status, allowing users to select a site to view its visitor analysis report

2. Understanding the Visitor Analysis Report #

The website visitor analysis report follows the same structure as the Explore audience report and includes the following sections:

Overview and Demographics — estimated reach, relevance ranking, gender and age distribution
Related Tags — keywords most associated with your website visitors
Related Articles — content and websites frequently browsed by your visitors
MBTI Personality Distribution — personality type breakdown of your visitor audience
Popular Topics — trending topics your visitors engage with
Marketing Personas — key visitor profiles with behavioral insights

3. Re-running and Scheduling Website Analysis #

To update your visitor data, click “Run Analysis” on the report page to re-run the analysis manually. You can also set up a recurring schedule — Daily, Weekly, or Monthly — to automatically refresh the report. Each run consumes one Credit.

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Groundhog MI | Mobility Intelligence
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