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即時競價 × 精準觸達 × 語意分析

AI行動智慧即時競價平台 (MI-DSP™)

利用獨有的AI運算模型， 以CPC價格優勢幫你贏得 目標受眾的注意力！

AI程序化廣告平台 | 廣告版位即時競價
CPC價格優勢 | 廣告成效倍增
快速反應市場變化 | 即時更新受眾興趣
Dynamic Keyword Targeting 動態關鍵字定向 | 尋找受眾新技術
與多家媒體商串接 | 受眾涵蓋所有產業
廣告版位即時競價
廣告版位即時競價
使用美國廣告協會IAB的OpenRTB規範的通訊協定進行即時競價，毫秒內媒合曝光媒體與版位
02 02 1
拓展多元流量
整合Google與其他知名Ad Exchange，超過10萬個Publishers可以為您的廣告做曝光，觸及所有產業受眾
CPC價格優勢
CPC價格優勢
搭配AI演算法找到有效點擊受眾與流量，提供比市場均價還低出25~46%的CPC價格
瞄準目標受眾
瞄準目標受眾
透過AI分析機制，迅速掌握到受眾興趣變化，並即時更新受眾興趣，投放廣告給適切受眾

AI行動智慧即時競價平台(MI-DSP™)是什麼?

MI-DSP™是一款結合 AI 語意分析與即時競價（RTB）技術的行動廣告投放平台。
只需輸入關鍵字，系統即可在廣大的受眾池中即時找到語意相關的受眾，
自動完成廣告匹配、出價與投放，讓廣告主能以更低成本觸及最精準的用戶。

MI-DSP™ 核心成效數據

10%+

廣告投放成本較市場均價低

<200ms

AI 出價決策反應時間

10億+

每日處理行動數據量

2x

創造高於同產業均值CTR

6國

廣告觸及全亞洲地區：台、印、馬、日、韓、孟加拉

MI-DSP™ 技術架構

MI-DSP™ 採用三層 AI 決策架構：資料層整合全球主流 Ad Exchange等第三方數據，每天即時處理超過 10 億筆廣告競價資訊；
模型層以 DKT 智能語意引擎為核心，輸入關鍵字即可啟動演算法分析語境意圖，配合深度學習模型在 100ms 內動態再建模，預測高轉換受眾並完成自動化出價；
執行層支援 Banner、影音、H5 等全格式素材，一次設定即可同時覆蓋 App 與網頁環境。
透過這套自動化流程，能幫廣告主省下約 10% 的成本，讓每一分預算都花得更有價值。

智能學習與自動優化

智能學習與自動優化

Built-in machine learning models analyze performance and automatically adjust audience segments and bid weights.
Dynamically re-models according to market trends and user behavior to maintain campaign efficiency.
Automatically predicts the audience combinations with the highest conversion potential based on historical data.
DKT智能語意分析引擎

DKT智能語意分析引擎

By inputting brand, product, or topic keywords, the platform activates semantic understanding algorithms.
Dynamic Keyword Targeting (DKT) goes beyond simple keyword matching—it analyzes context, interests, and behavioral patterns to determine the true relevance between audience and keywords.
In milliseconds, it identifies users with relevant intent and prioritizes them in the RTB process.
多素材、多載具支援

多素材、多載具支援

Supports Banner, Native, Video, Interstitial, H5, Pop-under, Dynamic Product Ads, and more.
Single setup allows simultaneous delivery across App and Web environments.
Provides performance analytics to quickly identify top-performing creatives.

Product Advantages

DSP MultipleMedia 1

Supports multiple media types, platforms, formats, and special traffic sources.

DSP DKT 1

Keyword input triggers semantic search and audience matching to instantly find highly relevant users.

DSP PerformaceTrends 3

Dynamic Learning For Self-optimization, adjusts bid and audience weights based on historical data. The main interface provides a quick overview of ad groups and 7-day performance changes, allowing users to monitor the latest status at a glance.

DSP MultipleCreativeType

With full support for display, video, and dynamic ads, our diverse range of ad formats ensures your content is presented in the most engaging way possible.

Dynamic Keyword Targeting (DKT) 

Focus on product-related keywords, and DKT targets audiences interested in topics associated with your product. Gain deeper customer insights to make smarter business decisions.

Replace manual audience selection with AI analysis to broaden targeting perspectives.
Update audience lists dynamically to keep data fresh and relevant.
Maintain accuracy with AI models predicting high click-through rates (CTR).
Use DKT to analyze keyword relevance, and effectively segment audience dimensions.
DKT
Who Can Benefit
廣告代理商 1
Advertising AgenciesIdeal for multi-brand management and efficiency-driven operations. Offers unified campaign management, multi-account structures, AI optimization, and integrated reporting. Helps agencies quickly demonstrate tangible results while significantly reducing manual adjustment costs.
品牌 - 廣告主 1
Brands / AdvertisersSuitable for in-house teams that want real-time market responsiveness. Simple, easy-to-learn interface enables marketing teams to track and optimize campaigns instantly, enhancing both agility and efficiency.
電信商 1
TelecomsPerfect for telcos aiming to monetize data with AI-driven advertising technology. Facilitates entry into the advertising ecosystem while ensuring rigorous de-identification and privacy compliance, maximizing data value safely and legally.

MI-DSP™ Case Studies and Industry Performance

MI-DSP™ has empowered over 50 leading brands, leveraging a vast repository of real-world data to drive results across diverse sectors:

carAutomotive & Real Estate: Specializing in performance-driven conversions, we target high-net-worth individuals to significantly boost lead generation for “Site Visits” and “Inquiries.”
make-upBeauty & Health Supplements: By targeting health-conscious and beauty-oriented audiences, we shorten the path from initial impression to decision-making, achieving exceptional efficiency in sample redemptions and sales conversions.
travelAviation & Travel: We capture mobile users with high travel intent, strategically allocating budgets to high-demand moments to maximize traffic quality.
retailE-commerce & Retail: Focused on driving high-quality traffic and optimizing sessions, we help brands stay ahead in competitive markets by reaching high-intent shoppers first.

Whether your goal is lead conversion or high-quality traffic, our system automatically optimizes based on your KPIs to maximize overall advertising performance.

FAQ

MI-DSP™ is a programmatic advertising solution developed by Groundhog Technologies. Powered by proprietary AI algorithms, the platform features self-learning and automated optimization capabilities. It enables advertisers to achieve superior results in Real-Time Bidding environments at a cost typically 10% lower than the market average, all while integrating extensive cross-industry media network resources.

MI-DSP™ utilizes AI models to continuously analyze campaign data, automatically identifying high-performing audience segments and ad placements to adjust bidding strategies in real time. Leveraging Groundhog Technologies’ processing of over 1 billion daily mobile data points, the platform accurately predicts conversion probabilities, eliminates wasteful spending, and delivers costs that are, on average, 10% below market benchmarks.

MI-DSP™ supports a comprehensive cross-industry media network, covering various formats including mobile display, video, and native ads. Our reach spans diverse placements across carrier partners, mobile apps, and the mobile web, with a service footprint covering the Asia-Pacific region and five continents globally.

The core advantage of MI-DSP™ lies in its integration of Mobility Intelligence technology, originating from the MIT Media Lab. By combining first-party carrier data, we provide audience targeting that is more precise than traditional cookie-based methods and fully compliant with Privacy by Design principles. As a publicly traded company in Taiwan (TWSE: 6906), Groundhog Technologies offers a platform validated by over 50 global brand partnerships.

To begin using MI-DSP™, please submit an inquiry through the Contact Us page on the Groundhog Technologies official website. Our business team will provide a customized platform solution and trial arrangements based on your specific advertising goals, target audience, and budget.

用更低的成本，獲得更好的廣告成效！
With Lower Cost!

現觀科技AI數位程序化廣告與大數據分析-聯絡我們

現觀科技

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