INPARADISE wants to through Digital Out-of-Home (DOOH) by placing advertisements at large intersections for branding by our location analysis technologies.
Overview
INPARADISE, a well-known high-end buffet in Taipei. The restaurant is located on the 46th floor of the department store, near the MRT Taipei City Hall Station. It is also famous as
you could have a meal and gaze afar Taipei 101, a famous landmark in Taipei.
Strategy – Programmatic DOOH_OMNI Channel
Step 1: Audience Segment by location analysis
We help to analyze the audience’ segment by our location analysis mechanism for the intersection which is appointed by INPARADISE.
Step 2: Measure Traffic
By our Marketing Intelligence, we suggest there will be a 100,000 estimated reach and provide the frequency (2 times), and average stay time (1.3 mins) of counterpart location.
After outreaching this audience, adopt our AI Advertising for online advertising.
Step 3: Reach Look-alike Online Customers
AI Advertising can provide the ML-based lookalike audience and then retarget them on their
mobile device.
Performance
OTS (Opportunity to see) from Jun 20th – Jul 4th
| Metrics | KPI |
| Maximum Reach | 51,357 ppl |
| Accumulated Maximum Reach | 130,261 ppl |
| OTS Accumulated Maximum Reach | 20,275 ppl |
| Average Frequency | 2.54 |
Geographic Segmentation
Residential Area vs Working Area Heatmap