KFC
PK Card | 雙饗卡
Objective: Conversion
Overview
Our Client uploads the CRM list to DMP, after viewing the report then push the list to DSP for the Ads campaign.
Goal and Strategy
KFC is looking for a total solution that can enrich its CRM data. With Groundhog’s ID mapping techniques, they have not only a clear picture of buyers’ persona but enlarge the lookalike audience list.
The target audience is the ones who have high intentions and a tendency to food/Fast food.
Tools and Methodology
During the 1st time campaign, Intersect client data and offline moving data to filter high-performance audiences. Our clients get the detailed persona and their web browsing activities. After having the lookalike list, they do retarget on our DSP platform.
Results
With Groundhog’s Marketing Intelligence Solution integrates KFC 1st party data into Telco data source to create a 360-degree customer view.