Tech Outlook

Marketing intelligence offers excellent audience reach across the entire nation

During the cookie-less era, what’s the key to targeting your valuable audience? Groundhog Marketing Intelligence (MI-DMP™) which is your best digital marketing partner provides niche people for key market categories and allows you to rapidly find your matched audience.

Introduction

Besides, reaching out to more audiences to enlarge brand search volume is the main consideration for advertisers. We highly recommend you adopt our 〈unique target audience insights〉 which leverages first-party data with our telecom partner — Indosat Ooredoo. These user profile data based on demographic and behavior enables you to highly improve your media buy efficiency. Whether you’re looking to target audiences in specific geographic regions, reach out to specific demographic groups, or engage with consumers across multiple channels, Groundhog Marketing Intelligence (MI-DMP™) can help you achieve your goals.

Marketing Intelligence could flexibly input multiple data

Second, what enables Marketing Intelligence (MI-DMP™) to accurately identify the audience’s online and offline behaviors?

In addition to combining the data of the first-party telecom provider, through our powerful calculation mechanism, we can receive the signals and convert them into the offline area where the audience has visited, and then infer the stores he/she frequents and the products might be interested in.

This is the way to find out the audience’s offline behavior through geolocation. Conversely, through the connection records between the mobile phone and the telco cells, we can also catch the things they may be interested in through the webpages they have recently browsed and the APP has used. Therefore, after combining the online and offline behavior of this audience, we can classify different types of audiences.

Then, let’s take a look at what target audience Marketing Intelligence (MI-DMP™) provides to help you become the biggest booster in your advertising campaigns:

Interested in Your Solution!

Demographic and Segmentation

Geolocation

Advertisers can specify not only the city but geofence generated

Segment/Behavior

Details can refer to the following information

Gender

Advertisers can specify the detailed demographics

Age

Distributed age from 18 ~ 65 and above (includes 18~24, 25~34, 35~44, 45~54, 55~64, 65~)

Handset OS

11 kinds of handset OS are supported (such as Android, BlackBerry, iOS, Microsoft, Proprietary, Bada, KaiOS, Symbian, Tizen, Yun, and Others)

Income Level

Tapping into the valued segment you want

Telecom Data

Includes ARPU, Handset, and Data Usage. Divided into high, medium, and low. (This segment amounted to a 40 million audience)

Marketing Intelligence Target List

1. By E-commerce User Behavior

Marketing Intelligence Target by E-commerce User Behavior — *Interest*

2. By Affinity

Marketing Intelligence Target by Affinity — *Affinity*

Marketing Intelligence Target by Affinity-Family plan — *Family Plan*

Marketing Intelligencce Target-by-Affinity life style — *Lifestyle*

Marketing Intelligence Target by Affinity-Income level — *Income level*

3. By Telecom Data

Marketing Intelligence Target by Telecom Data — *ARPU*

Marketing Intelligence Target by Telecom Data Data usage — *Data Usage*

Marketing Intelligence Telecom data by handset — *Handset Info*

Want to see more detail?

技術前瞻

行動智慧數據分析平台提供您多元人物生活型態

在接下來Cookie慢慢退場的時代下，什麼是您認為有價值的受眾關鍵？就讓現觀科技行動智慧數據分析平台(MI-DMP™)成為您在Cookieless時代中的好夥伴吧！它能夠幫助您找到最合適的行銷市場以及快速媒合所需的受眾清單。

接觸更多受眾以擴大品牌搜索量，想必是許多廣告主的最優先考量。如果您今天要進軍印尼市場，我們會大力推薦您使用行動智慧數據分析平台(MI-DMP™)，因為我們在印尼當地有強而有力的電信夥伴－Indosat Ooredoo，通過他們提供的第一方數據與我們技術團隊的資訊轉換，基於人口統計和行為追蹤的結果，我們編譯過後的數據能幫助您找到更有意願購買或者對您的產品有興趣的用戶。無論您是正要尋找特定的地理區域受眾還是特定身分條件的受眾，我們的數據分析產品可以替您達成目標，讓您在多個渠道上都能與消費者做接觸。