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Real-Time Bidding × Precise Targeting × Semantic Analysis

AI Advertising (MI-DSP™)

Capture your target audience’s attention at a CPC advantage with our proprietary AI-powered platform!

AI Programmatic Advertising Platform |
Real-Time Bidding Ad Inventory
CPC Price Advantage |
Make Your Advertising Have Double Performance
Rapid Response to Market Changes |
Real-Time Audience Interest Updates
Dynamic Keyword Targeting |
New Techniques for Finding Your Audience
Integrated with multiple media partners | Audience coverage across all industries
廣告版位即時競價
Real-Time Ad Inventory Bidding
Adhering to the IAB’s OpenRTB standards, we conduct real-time bidding through a unified communication protocol.
02 02 1
Diversified Traffic Expansion
By integrating Google and other renowned Ad Exchanges, our diverse traffic sources enable broader audience reach.
CPC價格優勢
CPC Price Advantage
By employing AI algorithms to identify effective audience clicks and traffic, we offer CPC prices that are 25–46% lower than the market average.
瞄準目標受眾
Targeted Audience Precision
Through collaboration with 500+ MNOs (Mobile Network Operators) and IAB tags, we enable precise audience packaging for seamless use in real-time bidding platforms, ensuring ads reach the right audience.

What is the AI Advertising (MI-DSP™)?

MI-DSP™ is a mobile advertising platform that combines AI semantic analysis with real-time bidding (RTB) technology.
Simply enter your keywords, and the system instantly identifies semantically relevant audiences from a vast pool,
automatically matching ads, placing bids, and delivering campaigns—allowing advertisers to reach the most precise users at lower costs.

3 Core Technologies

智能學習與自動優化

Intelligent Learning and Automatic Optimization

Built-in machine learning models analyze performance and automatically adjust audience segments and bid weights.
Dynamically re-models according to market trends and user behavior to maintain campaign efficiency.
Automatically predicts the audience combinations with the highest conversion potential based on historical data.
DKT智能語意分析引擎

DKT Intelligent Semantic Analysis Engine

By inputting brand, product, or topic keywords, the platform activates semantic understanding algorithms.
Dynamic Keyword Targeting (DKT) goes beyond simple keyword matching—it analyzes context, interests, and behavioral patterns to determine the true relevance between audience and keywords.
In milliseconds, it identifies users with relevant intent and prioritizes them in the RTB process.
多素材、多載具支援

Multi-Format, Multi-Platform Support

Supports Banner, Native, Video, Interstitial, H5, Pop-under, Dynamic Product Ads, and more.
Single setup allows simultaneous delivery across App and Web environments.
Provides performance analytics to quickly identify top-performing creatives.

Product Advantages

DSP MultipleMedia 1

Supports multiple media types, platforms, formats, and special traffic sources.

DSP DKT 1

Keyword input triggers semantic search and audience matching to instantly find highly relevant users.

DSP PerformaceTrends 3

Dynamic Learning For Self-optimization, adjusts bid and audience weights based on historical data. The main interface provides a quick overview of ad groups and 7-day performance changes, allowing users to monitor the latest status at a glance.

DSP MultipleCreativeType

With full support for display, video, and dynamic ads, our diverse range of ad formats ensures your content is presented in the most engaging way possible.

DSP 02 2
1

High precision, low waste

AI filters low-value impressions, increasing conversion rates and reducing CPC by 25%-46%.

1

Data Privacy Compliance

Uses telecom-grade security architecture and de-identification design, fully compliant with GDPR and privacy regulations.

Dynamic Keyword Targeting (DKT) 

Focus on product-related keywords, and DKT targets audiences interested in topics associated with your product. Gain deeper customer insights to make smarter business decisions.

Replace manual audience selection with AI analysis to broaden targeting perspectives.
Update audience lists dynamically to keep data fresh and relevant.
Maintain accuracy with AI models predicting high click-through rates (CTR).
Use DKT to analyze keyword relevance, and effectively segment audience dimensions.
DKT
Who Can Benefit
廣告代理商 1
Advertising AgenciesIdeal for multi-brand management and efficiency-driven operations. Offers unified campaign management, multi-account structures, AI optimization, and integrated reporting. Helps agencies quickly demonstrate tangible results while significantly reducing manual adjustment costs.
品牌 - 廣告主 1
Brands / AdvertisersSuitable for in-house teams that want real-time market responsiveness. Simple, easy-to-learn interface enables marketing teams to track and optimize campaigns instantly, enhancing both agility and efficiency.
電信商 1
TelecomsPerfect for telcos aiming to monetize data with AI-driven advertising technology. Facilitates entry into the advertising ecosystem while ensuring rigorous de-identification and privacy compliance, maximizing data value safely and legally.
Successful Stories

Achieve Better Results
With Lower Cost!

現觀科技AI數位程序化廣告與大數據分析-聯絡我們

即時競價 × 精準觸達 × 語意分析

AI行動智慧即時競價平台
(MI-DSP™)

利用獨有的AI運算模型，
以CPC價格優勢幫你贏得
目標受眾的注意力！

AI程序化廣告平台 | 廣告版位即時競價
CPC價格優勢 | 廣告成效倍增
快速反應市場變化 | 即時更新受眾興趣
Dynamic Keyword Targeting | 尋找受眾新技術
與多家媒體商串接 | 受眾涵蓋所有產業
廣告版位即時競價
廣告版位即時競價
使用美國廣告協會IAB的OpenRTB規範的通訊協定進行即時競價，毫秒內媒合曝光媒體與版位
02 02 1
拓展多元流量
整合Google與其他知名Ad Exchange，超過10萬個Publishers可以為您的廣告做曝光，觸及所有產業受眾
CPC價格優勢
CPC價格優勢
搭配AI演算法找到有效點擊受眾與流量，提供比市場均價還低出25~46%的CPC價格
瞄準目標受眾
瞄準目標受眾
透過AI分析機制，迅速掌握到受眾興趣變化，並即時更新受眾興趣，投放廣告給適切受眾

AI行動智慧即時競價平台(MI-DSP™)是什麼?

MI-DSP™是一款結合 AI 語意分析與即時競價（RTB）技術的行動廣告投放平台。
只需輸入關鍵字，系統即可在廣大的受眾池中即時找到語意相關的受眾，
自動完成廣告匹配、出價與投放，讓廣告主能以更低成本觸及最精準的用戶。

MI-DSP™ 核心成效數據

10%+

廣告投放成本較市場均價低

<200ms

AI 出價決策反應時間

10億+

每日處理行動數據量

2x

創造高於同產業均值CTR

6國

廣告觸及全亞洲地區：台、印、馬、日、韓、孟加拉

MI-DSP™ 技術架構

MI-DSP™ 採用三層 AI 決策架構：資料層整合全球主流 Ad Exchange等第三方數據，每天即時處理超過 10 億筆廣告競價資訊；
模型層以 DKT 智能語意引擎為核心，輸入關鍵字即可啟動演算法分析語境意圖，配合深度學習模型在 100ms 內動態再建模，預測高轉換受眾並完成自動化出價；
執行層支援 Banner、影音、H5 等全格式素材，一次設定即可同時覆蓋 App 與網頁環境。
透過這套自動化流程，能幫廣告主省下約 10% 的成本，讓每一分預算都花得更有價值。

智能學習與自動優化

智能學習與自動優化

內建 Machine Learning 模型，分析成效後自動調整受眾分群與出價權重。
隨市場趨勢與使用者行為變化動態再建模，保持投放效率。
系統可根據歷史轉換率自動預測最有潛力的受眾組合。
DKT智能語意分析引擎

DKT智能語意分析引擎

輸入品牌、產品或話題關鍵字後，平台即刻啟動語意理解演算法。
DKT (Dynamic Keyword Targeting)系統不僅比對字詞，還分析語境、興趣、行為模式，判斷受眾與關鍵字的真實關聯性。
在毫秒級時間內，即可鎖定具相關意圖的使用者，並優先參與即時競價流程。
多素材、多載具支援

多素材、多載具支援

支援 Banner、Native、Video、Interstitial、H5、pop under、Dynamic products 等多媒體格式。
一次設定即可同步投放 App 與 Web 環境。
提供素材效能分析報表，快速辨識最佳表現組合。

產品優勢

DSP MultipleMedia 1

擁有超過5間大型Ad exchanges，支援多媒體、多平台、多格式，聯播網覆蓋更廣。

DSP DKT 1


關鍵字輸入即觸發語意搜尋與受眾匹配，立即找到高相關人群。

DSP PerformaceTrends 3

系統根據歷史數據自我調整出價與受眾權重，從主要工作介面上快速獲得廣告群組與7日成效變化，快速掌握最新狀態。

DSP MultipleCreativeType

全面支援展示型廣告、影音類型廣告、動態廣告，多元的廣告類型讓你的廣告呈現更加豐富。

智能語意分析引擎 – 動態關鍵字定向
Dynamic Keyword Targeting (DKT) 

只需聚焦產品特性的關鍵字，由DKT鎖定對產品特性相關主題感興趣的受眾，讓你更了解客戶，做出更正確的商業決策！

由 AI 分析取代人為選定受眾，提升你對受眾想像的格局
即時動態更新受眾名單，隨時掌握受眾興趣的變化，確保數據的新鮮度
保持精確性，由AI模型來預測高點擊率（CTR）
分析字詞相關性，細分受眾維度
DSP 03 1

適用對象

廣告代理商 1
廣告代理商
適合「多品牌集中管理 + 效率導向營運」的對象，提供統一投放管理、多帳戶架構、AI 優化與報表整合，協助代理商快速呈現具體成效，大幅降低人力調整成本。
品牌 - 廣告主 1
品牌/廣告主
適合「內部掌握數據、即時反應市場」的品牌行銷團隊，我們提供簡易的廣告操作介面，以低學習成本讓行銷團隊能即時追蹤與優化，方便自家行銷活動的即時性與投放效率。
電信商 1
電信商
適合「資料變現 × AI 驅動廣告科技」的電信企業，我們幫助電信商進入廣告市場生態系，開啟資料變現與廣告營收新通道，提供嚴謹的去識別化與隱私保護機制，讓數據使用合規、安全的同時，實現資料價值最大化。

適用產業與場景

MI-DSP™ 已服務超過 50 個品牌夥伴，累積了豐富的實戰數據：

car汽車與房地產：專攻「成效型轉換」，精準鎖定高資產族群，有效提升「預約看屋」與「聯絡我們」的名單獲取率。
make-up美妝與保健食品：針對健康與愛美人士，縮短從看到廣告到決策的路徑，達成試用品兌換與導流轉單的高效率表現。
travel航空與旅遊：精準補捉具備旅遊意圖的行動用戶，將預算花在最有需求的時刻，顯著提升導流成效。
retail電商與零售：以導流為核心、工作階段（Session）為輔，幫助品牌在競爭激烈的市場中，搶先觸達高購物意圖的受眾。

無論品牌目標是追求名單轉換還是高品質流量，系統皆能依成效指標自動優化，讓廣告表現最大化。

FAQ

MI-DSP™（AI行動智慧即時競價平台）是現觀科技開發的程序化廣告需求側平台（DSP）。它利用獨有的AI智能運算模型，能自我學習並自動優化廣告投放表現，幫助廣告主在即時競價（RTB）環境中以低於市場均價10%的成本獲得更佳的廣告效益，同時整合跨產業媒體聯播網資源。

MI-DSP™透過AI模型持續分析廣告投放數據，自動識別高效的受眾群體和廣告版位，並即時調整出價策略。結合現觀科技超過10億筆每日行動數據，平台能精準預測轉換機率，避免低效預算消耗，實現平均低於市場均價10%的投放成本。

MI-DSP™支援跨產業媒體聯播網，涵蓋行動展示廣告、影音廣告、原生廣告等多種格式，可觸及電信業者合作夥伴、應用程式、行動網頁等多元版位，服務範圍橫跨亞太地區及全球五大洲。

MI-DSP™的核心差異在於整合現觀科技源自MIT Media Lab的行動智慧（Mobility Intelligence）技術，結合電信業者第一方數據，提供比傳統Cookie-based定向更精準、且符合隱私設計（Privacy by Design）的受眾定向能力。作為台灣上市公司（證交所代號6906），現觀科技已在全球累積超過50個品牌合作夥伴的實戰驗證。

如需使用MI-DSP™，請透過現觀科技官網聯絡頁面提交申請，業務團隊將根據您的廣告需求、目標受眾和預算規模，提供客製化的平台方案與試用安排。

用更低的成本，
獲得更好的廣告成效！

現觀科技AI數位程序化廣告與大數據分析-聯絡我們

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