2026 Sep Vol.4 DDKT Casual Athletic Footwear Industry Audience Trend Report
We tracked the off-site browsing behavior of four casual athletic footwear brands to see how their audiences shifted from August to September. This isn’t just a one-off snapshot, it’s a recurring monthly check. And when four brands with completely different positioning start showing similar signals at the same time, that’s rarely a coincidence, it’s usually the market telling you something.
See how your audience is actually shifting, with DDKT:
1. The real difference between brands isn’t where you’d think
Fitness, fashion, car people, every brand has all three. What actually sets a brand apart is which one’s on top and which one’s slipping. It’s the order, not whether the group exists.
2. When two things happen at the same time, it’s not a coincidence
A few brands with completely different positioning saw their gender split and fitness interest move the same way, in the same month. One brand’s numbers moving on their own could just be noise. Several brands moving together is worth a second look.
3. One brand is changing, and it might not even know it yet
One brand’s audience is quietly drifting in a different direction, before the market’s caught on. That’s exactly the window to rethink your next round of ad content and targeting.
Want to know exactly how this brand’s audience is shifting, and how to adjust your messaging?
Want to know exactly how this brand’s audience is changing and how you should pivot your communication strategy?
Fill out the form now to request the full report!
2026年9月 Vol.4 DDKT休閒運動鞋產業受眾趨勢報告
我們追蹤了休閒運動鞋四個品牌的站外瀏覽行為,分析受眾在8月到9月之間的變化。這不只是一次性的受眾快照,而是每月的定期追蹤。當四個定位截然不同的品牌,同時出現某些相似的訊號時,那往往代表的不是巧合,而是市場正在發生的事。
用DDKT看懂受眾正在怎麼變：
1. 品牌之間真正不一樣的地方，不是你以為的那個
健身、時尚、愛車這幾種人,四個品牌的受眾裡其實都有,差別只在誰排第一、誰掉下去了。真正決定一個品牌長什麼樣的,是這個排序,不是有沒有這群人。
2. 兩件事同時發生，那就不是巧合
定位完全不同的幾個品牌,同一個月裡,受眾的性別比例跟健身興趣,居然是同步在變。單一個品牌的數字自己在動,可能只是雜訊；好幾個品牌一起動,那就值得多看一眼。
3. 有一個品牌正在變，但它自己可能還沒發現
其中一個品牌的受眾組成,正在悄悄往另一個方向走,連市場都還沒反應過來。這種還沒被注意到的變化,反而是調整下一波廣告內容跟投放方向最好的時間點。
想知道這個品牌的受眾到底怎麼變的,以及你該怎麼調整溝通方式嗎？
填寫表單，索取完整報告。