See Where Your Brand Really Stands in the Category, With DDKT:

1. Start with what the whole category shares
Food lovers, travel plans, an eye on looks: coffee chains’ audiences overlap more than you’d expect. So what sets your brand apart isn’t who’s in the audience. It’s which group is bigger for you, and which one is smaller.

2. An average is a starting point, not your answer
A combined view only tells you what’s normal for the category. Your own audience might lean toward one group, or care more about offers than quality. That only shows up when you look at your brand on its own.

3. Your audience cares about more than your product
Coffee audiences also keep up with real estate and health and wellness. So when you’re looking for new people to reach, you don’t have to stay inside coffee content. Start from the topics they’re already reading.

Want to see how your brand’s audience differs from other coffee chains, and what to say to them?

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