Big Data Applications × Data Monetization × Enhanced Ad Performance
Marketing Intelligence
(MI-DMP™)
Integrating Telecom and Advertising Data To Uncover the True Identity of Your Audience.
Nationwide Audience Database
By leveraging telecom-grade mobility data and cross-channel behavioral insights, we provide 24/7 dynamic updates on nationwide user activity, transcending geographical limitations.
Custom Audience Personas
Tailor audience profiles specifically to your brand’s target market. Identify high-affinity potential customers instantly and drastically reduce time spent on audience filtering.
Multidimensional Insights
We combine telecom location data, App usage preferences, and online browsing patterns to deliver a 360-degree, holistic view of your audience.
Advantage in a Cookieless Era
Built on first-party telecom IDs rather than third-party cookies, our platform maintains high-precision targeting capabilities even under tightening global privacy regulations.
Marketing Intelligence (MI-DMP™)
MI-DMP™ is a mobile intelligence data management platform developed by Groundhog Technologies. It is specifically designed for telecommunications operators, brand advertisers, and agencies that require precise audience insights.
The platform integrates first-party telecom mobility data with third-party Ad Exchange data. Within a framework that strictly complies with data protection regulations, it builds a multidimensional audience profile database. Simply define your target criteria, and the system filters the most relevant potential customers from massive datasets to directly interface with social media platforms, SMS/MMS marketing channels, or Data Marketplaces.
MI-DMP™ Core Metrics & Technical Architecture
10B
Billions of mobile data points integrated and processed daily
24/7
24/7 real-time user behavior synchronization
500+
Standard behavioral tags supplemented by hundreds of customizable options.
360°
Dimensions. Integrating Telecom + Advertising + Lifestyle behavior.
1km
High-accuracy Location-Based Services with adjustable targeting radiuses.
MI-DMP™ Technical Framework
The core differentiator of MI-DMP™ is its ability to bypass the limitations of cookie-based systems by integrating telecom first-party data.
Through anonymization technology, the platform cross-references telecom behavioral data (mobility tracks, App usage, and call behaviors)
with ad exposure data. All processing follows a Privacy by Design architecture, ensuring compliance with GDPR and local data protection laws.
Social Media Audience Export
Build profiles and view insights directly within MI-DMP™. Obtain de-identified mobile lists and Ad IDs for direct integration with Meta Ad Manager without needing to share backend access.
Precision SMS/MMS Delivery
Combine behavioral tags with LBS technology to identify potential customers based on physical footprints. (Currently supporting the Indonesia market).
Data Marketplace Monetization
Telcos can list audience data packages on platforms like Data & Sons or Data.world, creating new revenue streams while providing advertisers with flexible, on-demand data access.
Who is Benefit?
Advertising AgenciesIdeal for efficiency-driven operations. We offer centralized management, multi-account architecture, and AI-driven reporting to reduce manual overhead and demonstrate clear ROI.
Brands & AdvertisersEmpower internal marketing teams with an intuitive interface and low learning curve, allowing for real-time market responses and improved campaign efficiency.
Telecom OperatorsEnable data monetization and entry into the AdTech ecosystem through a secure, anonymized, and compliant framework that maximizes data value.
Use Cases
Harder to get precise cookies
As third-party cookies are phased out, MI-DMP™ provides a sustainable alternative using reliable first-party telecom data for high-quality analysis.
Ads Audience are not precise
Traditional DMPs often lack offline context. We bridge this gap by adding lifestyle data (frequented locations, movement patterns, and spending habits) to create more realistic personas.
Hard to integrate different data source
Our unified interface integrates brand CRM data, advertising performance, and telecom insights into a single, complete consumer journey map.
FAQ
Empower decisions with data.
Reach the right people with every placement.
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