Born to raise brand awareness: MI-DSP™ supports Family Mart in driving traffic during Double 11.

AI Advertising programmatic 

According to the global real-time bidding (RTB) market size report, the market is projected to grow from $10.85 billion in 2022 to $14.07 billion in 2023, at a compound annual growth rate (CAGR) of 29.7%. As a service for the brand, MI-DSP™ reaches out to the precise audience, significantly increasing consumer awareness of FamilyMart’s subsidiary brand – FamilyMart +1.

Read more: AI Advertising – What could Programmatic Advertising do for you?

Main Challenge

Although the market penetration rate of the FamilyMart APP ranks first among trade APPs, the advertiser still wants to increase brand awareness and social volume. Therefore, FamilyMart launched FamilyMart +1, the e-commerce business unit, to increase the retention rate of existing members and provide them with an all-in-one purchasing channel. With ML bidding improvements, MI-DSP™ delivers ad placements at optimal prices and drives traffic to the landing page during the Double 11 Festival.

AI programmatic campaign

MI-DSP™ can help advertisers with PMP ad placements, targeting renowned news sites and in-app placements during the 7-day campaign duration. Along with free shipping and points rewards, the campaign successfully attracts the target audience aged 35 to 54, who contribute to the highest CTR and 400 million impressions.

Campaign Performance

The bid price normally spikes during the Double 11 Festival due to the massive volume. By adopting MI-DSP™, the CPC is only 70% of the market price, and the CTR grows significantly, saving the advertiser’s marketing budget.

根據報告顯示，程序化購買市場將從 2022 年的 108.5 億美元增長到 2023 年的 140.7 億美元，年複合增長率為29.7%，以服務新品牌導流需求而生的MI-DSP™在雙11大檔中即時性的觸及到精準的受眾，並以黑五購物節作為溝通切角，活動品項多元包含衝鋒衣、寢具組、暖風機等，大幅增加消費者認識並購買全+1商城近4000項不同商品的機會。