Asia Telco Group Telecom Roaming
Objective: Consideration
Overview
One of Asia Telecom group hopes to promote its Japan and Korea roaming service package
Goal and Strategy
The target audience is the ones with a high tendency to travel to Japan and Korea in the next few weeks.
Tools and Methodology
The campaign TA was refined on a daily basis by our Machine Learning optimization Models based on original segmentation and their campaign feedback.
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Results
Within 3 weeks of the campaign period, we help clients reach up to 5.36% CTR, and a higher engagement rate compared to results from other channels.