{"id":7622,"date":"2025-11-19T12:39:24","date_gmt":"2025-11-19T04:39:24","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=7622"},"modified":"2026-02-11T12:51:43","modified_gmt":"2026-02-11T04:51:43","slug":"sportswear-demand-gen","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/zh_tw\/industry-case-studies\/sportswear-demand-gen.html","title":{"rendered":"Boosting Performance for Sportswear E-commerce\uff5cHow Demand Gen Ignited Clicks and Conversions"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef4d3c4-0169\" id=\"gspb_row-id-gsbp-cef4d3c4-0169\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-cbb0e411-c4d8\" id=\"gspb_col-id-gsbp-cbb0e411-c4d8\">\n<div id=\"gspb_heading-id-gsbp-c6588fe1-cf6b\" class=\"gspb_heading gspb_heading-id-gsbp-c6588fe1-cf6b \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\"><meta charset=\"utf-8\"><\/meta>DSP &amp; DDKT Successful Use Case<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-6ade63a8-54c6\" class=\"gspb_heading gspb_heading-id-gsbp-6ade63a8-54c6 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">Boosting Performance for Sportswear E-commerce\uff5cHow Demand Gen Ignited Clicks and Conversions<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-250ae65a-d93e\" id=\"gspb_container-id-gsbp-250ae65a-d93e\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_fe2281-93, .wp-block-kadence-advancedheading.kt-adv-heading7622_fe2281-93[data-kb-block=\"kb-adv-heading7622_fe2281-93\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_fe2281-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_fe2281-93[data-kb-block=\"kb-adv-heading7622_fe2281-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_fe2281-93 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_fe2281-93\">How can sportswear brands use Demand Generation to build stronger brand perception?<br>A 22% drop in CPC and Native CTR outperforming banners by 5\u00d7\u2014here\u2019s how three key Demand Gen strategies helped dramatically improve performance and drive conversions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-c3ab6a3d-9725\" id=\"gspb_col-id-gsbp-c3ab6a3d-9725\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-04579b1\" id=\"gspb_image-id-gsbp-04579b1\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/10\/e-commerce02.png\" data-src=\"\" alt=\"sportswear Demand Gen \u904b\u52d5\u54c1\u724c\u96fb\u5546\" loading=\"lazy\" width=\"700\" height=\"620\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n<style>.kb-row-layout-id7622_10b888-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_10b888-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_10b888-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_10b888-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_10b888-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_10b888-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_10b888-06 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_4c044c-c2 > .kt-inside-inner-col,.kadence-column7622_4c044c-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_4c044c-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_4c044c-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_4c044c-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_4c044c-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_4c044c-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_4c044c-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_4c044c-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_4c044c-c2\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-ac7e9b2\" id=\"gspb_row-id-gsbp-ac7e9b2\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-d749df5\" id=\"gspb_col-id-gsbp-d749df5\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5e97b2e\" id=\"gspb_container-id-gsbp-5e97b2e\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_124fc7-13, .wp-block-kadence-advancedheading.kt-adv-heading7622_124fc7-13[data-kb-block=\"kb-adv-heading7622_124fc7-13\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_124fc7-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_124fc7-13[data-kb-block=\"kb-adv-heading7622_124fc7-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading7622_124fc7-13 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_124fc7-13\"><strong>1. Riding the Demand Gen Wave: From \u201cSelling Products\u201d to \u201cSelling Perception\u201d<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7622_e8a1e1-d8, .wp-block-kadence-advancedheading.kt-adv-heading7622_e8a1e1-d8[data-kb-block=\"kb-adv-heading7622_e8a1e1-d8\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_e8a1e1-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_e8a1e1-d8[data-kb-block=\"kb-adv-heading7622_e8a1e1-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_e8a1e1-d8 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_e8a1e1-d8\">According to Salesforce, <em>Demand Generation<\/em> is about building awareness, interest, and trust for a brand or product so that potential customers naturally develop purchase intent. It operates at the very top of the marketing funnel\u2014not to push for an immediate sale, but to shape brand perception among consumers who may not yet be considering a purchase or who are unfamiliar with the brand.<br><br>This shift aligns with how modern consumers behave: they\u2019re not just comparing product features\u2014they\u2019re comparing <strong>brand impressions, cultural relevance, and lifestyle resonance<\/strong>.<br><br>With Demand Gen campaigns, brands can leave a lasting impression, increasing the likelihood that when consumers are finally ready to buy, <em>your<\/em> brand is top of mind. This \u201cimpression first, conversion later\u201d approach is a long-term competitive advantage for sportswear e-commerce brands.<br><br>This article shares how we shifted our ad strategy from traditional, promotion-driven messaging to impression-driven Demand Gen tactics\u2014deepening brand perception and driving stronger results.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7622_91474b-b7, .wp-block-kadence-advancedheading.kt-adv-heading7622_91474b-b7[data-kb-block=\"kb-adv-heading7622_91474b-b7\"]{margin-bottom:var(--global-kb-spacing-md, 2rem);font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_91474b-b7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_91474b-b7[data-kb-block=\"kb-adv-heading7622_91474b-b7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_91474b-b7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_91474b-b7\"><em>Read More: <a href=\"https:\/\/mi.ghtinc.com\/language\/en\/dsp-case-studies\/demand-generation-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">What is Demand Generation?<\/a><\/em><\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-061f92f\" id=\"gspb_row-id-gsbp-061f92f\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-740c305\" id=\"gspb_col-id-gsbp-740c305\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e159cea\" id=\"gspb_container-id-gsbp-e159cea\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_9a0cab-53, .wp-block-kadence-advancedheading.kt-adv-heading7622_9a0cab-53[data-kb-block=\"kb-adv-heading7622_9a0cab-53\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_9a0cab-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_9a0cab-53[data-kb-block=\"kb-adv-heading7622_9a0cab-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading7622_9a0cab-53 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_9a0cab-53\">2. <strong>3 Key Optimizations That Drove Better Advertising Performance<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7622_60642d-4a, .wp-block-kadence-advancedheading.kt-adv-heading7622_60642d-4a[data-kb-block=\"kb-adv-heading7622_60642d-4a\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_60642d-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_60642d-4a[data-kb-block=\"kb-adv-heading7622_60642d-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_60642d-4a wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_60642d-4a\">According to Salesforce, a leading global cloud-based CRM platform, <em>Demand Generation<\/em> refers to the process of creating awareness, interest, and trust in a brand or product so that potential customers naturally develop the desire to purchase. Operating at the very top of the marketing funnel, its goal is not to drive immediate sales, but to build recognition, curiosity, and credibility among consumers who are <em>not yet considering a purchase<\/em> or who <em>have not yet heard of the brand<\/em>.<br><br>In this stage, consumers aren\u2019t just comparing product features\u2014they\u2019re comparing brand perception, cultural relevance, and lifestyle alignment. Demand Gen campaigns help increase brand \u201cimpression value,\u201d making it far more likely that when consumers are ready to buy, your brand is the first one they recall. This \u201cimpression first, conversion later\u201d approach provides a long-term competitive advantage for sportswear e-commerce brands.<br><br>We\u2019ll share how we shifted our advertising strategy from traditional promotion-driven messaging to an impression-driven Demand Gen approach\u2014strengthening brand perception and staying top of mind for consumers.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-b140920\" id=\"gspb_row-id-gsbp-b140920\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-5e60a39\" id=\"gspb_col-id-gsbp-5e60a39\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-91fb633\" id=\"gspb_container-id-gsbp-91fb633\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_c43c6a-e1, .wp-block-kadence-advancedheading.kt-adv-heading7622_c43c6a-e1[data-kb-block=\"kb-adv-heading7622_c43c6a-e1\"]{font-size:18px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_c43c6a-e1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_c43c6a-e1[data-kb-block=\"kb-adv-heading7622_c43c6a-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading7622_c43c6a-e1 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_c43c6a-e1\"><strong>(1) Audience Targeting: From \u201cShopping Intent\u201d to \u201cLifestyle Interests\u201d<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7622_5f0764-93, .wp-block-kadence-advancedheading.kt-adv-heading7622_5f0764-93[data-kb-block=\"kb-adv-heading7622_5f0764-93\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_5f0764-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_5f0764-93[data-kb-block=\"kb-adv-heading7622_5f0764-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_5f0764-93 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_5f0764-93\">We analyzed 30 days of site visitors using the DDKT audience analytics platform and identified five strong interest clusters: Fashion and trends, Food lovers<br>, Outdoor enthusiasts, Apparel and styling, Travel planners. These insights show that consumers don\u2019t just look for sports products\u2014they look for brands that resonate with <em>trends, lifestyle, and culture<\/em>.<br><br>To match these preferences, we targeted users aged 18\u201334 with interests in <strong>Korean pop culture and travel\/food<\/strong>, using Native ads that showcased \u201cKorean-inspired styling \u00d7 outdoor travel\u201d lifestyle visuals. This made the ads feel like content recommendations rather than hard-selling product ads.<\/p>\n\n\n<style>.kb-row-layout-id7622_4bb81c-93 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_4bb81c-93 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_4bb81c-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id7622_4bb81c-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_4bb81c-93 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7622_4bb81c-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_4bb81c-93 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_75a014-f8 > .kt-inside-inner-col,.kadence-column7622_75a014-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_75a014-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_75a014-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_75a014-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_75a014-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_75a014-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_75a014-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_75a014-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_75a014-f8\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_7a2fe7-fb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_7a2fe7-fb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_7a2fe7-fb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_7a2fe7-fb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_7a2fe7-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_7a2fe7-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_7a2fe7-fb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_ea95af-79 > .kt-inside-inner-col,.kadence-column7622_ea95af-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_ea95af-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_ea95af-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_ea95af-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_ea95af-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_ea95af-79{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_ea95af-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_ea95af-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_ea95af-79\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_488bf0-bc, .wp-block-kadence-advancedheading.kt-adv-heading7622_488bf0-bc[data-kb-block=\"kb-adv-heading7622_488bf0-bc\"]{text-align:center;font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_488bf0-bc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_488bf0-bc[data-kb-block=\"kb-adv-heading7622_488bf0-bc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_488bf0-bc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_488bf0-bc\">CTR increased by<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_f2fcef-88 > .kt-inside-inner-col,.kadence-column7622_f2fcef-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_f2fcef-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_f2fcef-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_f2fcef-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_f2fcef-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_f2fcef-88{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_f2fcef-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_f2fcef-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_f2fcef-88\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_b96a61-68, .wp-block-kadence-advancedheading.kt-adv-heading7622_b96a61-68[data-kb-block=\"kb-adv-heading7622_b96a61-68\"]{text-align:center;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_b96a61-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_b96a61-68[data-kb-block=\"kb-adv-heading7622_b96a61-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_b96a61-68 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_b96a61-68\"><strong>3 \u00d7 \u2191 compared with shopping-intent audiences<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column7622_ca317d-b4 > .kt-inside-inner-col,.kadence-column7622_ca317d-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_ca317d-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_ca317d-b4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_ca317d-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_ca317d-b4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_ca317d-b4{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_ca317d-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_ca317d-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_ca317d-b4\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_27d92f-c4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_27d92f-c4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_27d92f-c4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_27d92f-c4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_27d92f-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_27d92f-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_27d92f-c4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_7a6032-11 > .kt-inside-inner-col,.kadence-column7622_7a6032-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_7a6032-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_7a6032-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_7a6032-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_7a6032-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_7a6032-11{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_7a6032-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_7a6032-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_7a6032-11\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_ce1ce0-be, .wp-block-kadence-advancedheading.kt-adv-heading7622_ce1ce0-be[data-kb-block=\"kb-adv-heading7622_ce1ce0-be\"]{text-align:center;font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_ce1ce0-be mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_ce1ce0-be[data-kb-block=\"kb-adv-heading7622_ce1ce0-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_ce1ce0-be wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_ce1ce0-be\">CPC decreased significantly<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col,.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_ceaa9c-e6{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_ceaa9c-e6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_ceaa9c-e6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_c34a78-83, .wp-block-kadence-advancedheading.kt-adv-heading7622_c34a78-83[data-kb-block=\"kb-adv-heading7622_c34a78-83\"]{text-align:center;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_c34a78-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_c34a78-83[data-kb-block=\"kb-adv-heading7622_c34a78-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_c34a78-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_c34a78-83\"><strong>22.9%<\/strong>\u2193<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-9f0f2e3\" id=\"gspb_row-id-gsbp-9f0f2e3\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-58d1f79\" id=\"gspb_col-id-gsbp-58d1f79\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-880c9c3\" id=\"gspb_container-id-gsbp-880c9c3\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_9c2946-b2, .wp-block-kadence-advancedheading.kt-adv-heading7622_9c2946-b2[data-kb-block=\"kb-adv-heading7622_9c2946-b2\"]{font-size:18px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_9c2946-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_9c2946-b2[data-kb-block=\"kb-adv-heading7622_9c2946-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading7622_9c2946-b2 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_9c2946-b2\"><strong>(2) Ad Formats: Blending Into Content to Build Trust and Drive Higher Interaction<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7622_7e7e11-74, .wp-block-kadence-advancedheading.kt-adv-heading7622_7e7e11-74[data-kb-block=\"kb-adv-heading7622_7e7e11-74\"]{font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_7e7e11-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_7e7e11-74[data-kb-block=\"kb-adv-heading7622_7e7e11-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_7e7e11-74 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_7e7e11-74\">During the campaign, we noticed that banner ads generated strong visibility but struggled with click-through rates early on. To improve performance, we gradually increased the share of Native ads\u2014an ad format that blends more seamlessly into media content.<br><br>This balanced approach helped us boost CTR while maintaining solid reach. At the same time, we retargeted users who visited the site within the past 7 days, reminding them of the products they previously viewed.<\/p>\n\n\n<style>.kb-row-layout-id7622_f77d7c-45 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_f77d7c-45 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_f77d7c-45 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id7622_f77d7c-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_f77d7c-45 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7622_f77d7c-45 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_f77d7c-45 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_e95080-17 > .kt-inside-inner-col,.kadence-column7622_e95080-17 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_e95080-17 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_e95080-17 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_e95080-17 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_e95080-17 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_e95080-17{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_e95080-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_e95080-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_e95080-17\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_8a9604-aa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_8a9604-aa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_8a9604-aa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_8a9604-aa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_8a9604-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_8a9604-aa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_8a9604-aa alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_312313-c8 > .kt-inside-inner-col,.kadence-column7622_312313-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_312313-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_312313-c8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_312313-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_312313-c8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_312313-c8{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_312313-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_312313-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_312313-c8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_8ec5a2-d1, .wp-block-kadence-advancedheading.kt-adv-heading7622_8ec5a2-d1[data-kb-block=\"kb-adv-heading7622_8ec5a2-d1\"]{text-align:center;font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_8ec5a2-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_8ec5a2-d1[data-kb-block=\"kb-adv-heading7622_8ec5a2-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_8ec5a2-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_8ec5a2-d1\">Native CTR outperformed banner CTR by<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_18779b-c5 > .kt-inside-inner-col,.kadence-column7622_18779b-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_18779b-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_18779b-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_18779b-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_18779b-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_18779b-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_18779b-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_18779b-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_18779b-c5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_533272-5d, .wp-block-kadence-advancedheading.kt-adv-heading7622_533272-5d[data-kb-block=\"kb-adv-heading7622_533272-5d\"]{text-align:center;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_533272-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_533272-5d[data-kb-block=\"kb-adv-heading7622_533272-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_533272-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_533272-5d\"><strong>5.16 x <\/strong>\u2191<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column7622_6eec94-7a > .kt-inside-inner-col,.kadence-column7622_6eec94-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_6eec94-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_6eec94-7a > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_6eec94-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_6eec94-7a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_6eec94-7a{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_6eec94-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_6eec94-7a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_6eec94-7a\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_ec1dd7-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_ec1dd7-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_ec1dd7-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_ec1dd7-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_ec1dd7-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_ec1dd7-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_ec1dd7-51 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col,.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_8b6d2f-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_8b6d2f-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_8b6d2f-e7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_a50c6a-12, .wp-block-kadence-advancedheading.kt-adv-heading7622_a50c6a-12[data-kb-block=\"kb-adv-heading7622_a50c6a-12\"]{text-align:center;font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_a50c6a-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_a50c6a-12[data-kb-block=\"kb-adv-heading7622_a50c6a-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_a50c6a-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_a50c6a-12\">Retargeting CTR exceeded all other audience groups<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_3deb11-b2 > .kt-inside-inner-col,.kadence-column7622_3deb11-b2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_3deb11-b2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_3deb11-b2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_3deb11-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_3deb11-b2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_3deb11-b2{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_3deb11-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_3deb11-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_3deb11-b2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_1807a8-59, .wp-block-kadence-advancedheading.kt-adv-heading7622_1807a8-59[data-kb-block=\"kb-adv-heading7622_1807a8-59\"]{text-align:center;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_1807a8-59 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_1807a8-59[data-kb-block=\"kb-adv-heading7622_1807a8-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_1807a8-59 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_1807a8-59\"><strong>2.15%<\/strong>\u2191<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-afe28ec\" id=\"gspb_row-id-gsbp-afe28ec\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-98c08be\" id=\"gspb_col-id-gsbp-98c08be\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-acf18de\" id=\"gspb_container-id-gsbp-acf18de\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_2cd3d6-3e, .wp-block-kadence-advancedheading.kt-adv-heading7622_2cd3d6-3e[data-kb-block=\"kb-adv-heading7622_2cd3d6-3e\"]{font-size:18px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_2cd3d6-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_2cd3d6-3e[data-kb-block=\"kb-adv-heading7622_2cd3d6-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h4 class=\"kt-adv-heading7622_2cd3d6-3e wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_2cd3d6-3e\"><strong>(3) Timing Strategy: Matching Audience Lifestyle Patterns + Stronger Retargeting<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7622_3caa18-99, .wp-block-kadence-advancedheading.kt-adv-heading7622_3caa18-99[data-kb-block=\"kb-adv-heading7622_3caa18-99\"]{font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_3caa18-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_3caa18-99[data-kb-block=\"kb-adv-heading7622_3caa18-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_3caa18-99 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_3caa18-99\">We observed that most users who visited and completed a purchase tended to convert at specific times: 8\u201310 AM (40%), 2\u20133 PM (40%), 9 PM (20%).<br><br>Since Demand Gen emphasizes connecting with consumers during \u201crelaxed moments,\u201d we optimized ad delivery by reallocating budgets to these high-conversion windows. We also strengthened retargeting for users who <strong>added items to their cart within the past month but didn\u2019t check out<\/strong>.<\/p>\n\n\n<style>.kb-row-layout-id7622_b11a80-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_b11a80-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_b11a80-69 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id7622_b11a80-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_b11a80-69 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7622_b11a80-69 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_b11a80-69 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_6fbab4-31 > .kt-inside-inner-col,.kadence-column7622_6fbab4-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_6fbab4-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_6fbab4-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_6fbab4-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_6fbab4-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_6fbab4-31{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_6fbab4-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_6fbab4-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_6fbab4-31\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_86e371-3a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_86e371-3a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_86e371-3a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_86e371-3a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_86e371-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_86e371-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_86e371-3a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_140c4d-73 > .kt-inside-inner-col,.kadence-column7622_140c4d-73 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_140c4d-73 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_140c4d-73 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_140c4d-73 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_140c4d-73 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_140c4d-73{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_140c4d-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_140c4d-73 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_140c4d-73\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_2d9c78-63, .wp-block-kadence-advancedheading.kt-adv-heading7622_2d9c78-63[data-kb-block=\"kb-adv-heading7622_2d9c78-63\"]{text-align:center;font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_2d9c78-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_2d9c78-63[data-kb-block=\"kb-adv-heading7622_2d9c78-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_2d9c78-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_2d9c78-63\">Higher conversion rates during key time slots<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_569380-4b > .kt-inside-inner-col,.kadence-column7622_569380-4b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_569380-4b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_569380-4b > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_569380-4b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_569380-4b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_569380-4b{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_569380-4b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_569380-4b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_569380-4b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_c360b3-2b, .wp-block-kadence-advancedheading.kt-adv-heading7622_c360b3-2b[data-kb-block=\"kb-adv-heading7622_c360b3-2b\"]{text-align:center;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_c360b3-2b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_c360b3-2b[data-kb-block=\"kb-adv-heading7622_c360b3-2b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_c360b3-2b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_c360b3-2b\"><strong>37.5%<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column7622_80a5b5-3c > .kt-inside-inner-col,.kadence-column7622_80a5b5-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_80a5b5-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_80a5b5-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_80a5b5-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_80a5b5-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_80a5b5-3c{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_80a5b5-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_80a5b5-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_80a5b5-3c\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_40bbdb-33 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_40bbdb-33 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_40bbdb-33 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_40bbdb-33 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_40bbdb-33 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_40bbdb-33 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_40bbdb-33 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col,.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_a7d8bf-a1{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_a7d8bf-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_a7d8bf-a1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_643f4a-dc, .wp-block-kadence-advancedheading.kt-adv-heading7622_643f4a-dc[data-kb-block=\"kb-adv-heading7622_643f4a-dc\"]{text-align:center;font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_643f4a-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_643f4a-dc[data-kb-block=\"kb-adv-heading7622_643f4a-dc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_643f4a-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_643f4a-dc\">Overall <strong>CPC decreased<\/strong> across the campaign<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_b828b3-5f > .kt-inside-inner-col,.kadence-column7622_b828b3-5f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_b828b3-5f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_b828b3-5f > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_b828b3-5f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_b828b3-5f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_b828b3-5f{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_b828b3-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_b828b3-5f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_b828b3-5f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_07e899-12, .wp-block-kadence-advancedheading.kt-adv-heading7622_07e899-12[data-kb-block=\"kb-adv-heading7622_07e899-12\"]{text-align:center;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7622_07e899-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_07e899-12[data-kb-block=\"kb-adv-heading7622_07e899-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_07e899-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_07e899-12\"><strong>22.9%\u2193<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-97f6369\" id=\"gspb_row-id-gsbp-97f6369\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-7d57353\" id=\"gspb_col-id-gsbp-7d57353\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f7b9f17\" id=\"gspb_container-id-gsbp-f7b9f17\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_800e02-58, .wp-block-kadence-advancedheading.kt-adv-heading7622_800e02-58[data-kb-block=\"kb-adv-heading7622_800e02-58\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_800e02-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_800e02-58[data-kb-block=\"kb-adv-heading7622_800e02-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading7622_800e02-58 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_800e02-58\"><strong>Conclusion: Advertising Isn\u2019t About Pushing Messages\u2014It\u2019s About Creating Resonance<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7622_c16534-34, .wp-block-kadence-advancedheading.kt-adv-heading7622_c16534-34[data-kb-block=\"kb-adv-heading7622_c16534-34\"]{font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading7622_c16534-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_c16534-34[data-kb-block=\"kb-adv-heading7622_c16534-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_c16534-34 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading7622_c16534-34\">Every sportswear brand has its own identity and target audience. Beyond nurturing existing customers, the key to growth is capturing new consumers <em>at the right moment<\/em> by creating demand before they\u2019re ready to purchase.<br><br>When consumers perceive the brand positively\u2014connecting through lifestyle storytelling, cultural affinity, or influential ambassadors\u2014it sparks emotional resonance. That connection increases interest, drives engagement, and ultimately leads to conversion.<br><br>Whether the message is rooted in lifestyle inspiration or strengthened with strong endorsements, success comes from understanding consumer needs and combining them with effective ad strategies and behavioral insights. This is how brands achieve high-efficiency marketing results.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-a3706db\" id=\"gspb_row-id-gsbp-a3706db\"><div class=\"gspb_shape-divider-container gspb_shape-divider-container--top\"><svg data-style=\"23\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1200 480\" preserveAspectRatio=\"none\"><path class=\"gspb_st2 gspb_shape_2\" data-style=\"23\" d=\"M0,480 L0,128 C650.666667,262.933333 1050.66667,220.266667 1200,0 L1200,480 L0,480 Z\" fill=\"url(#sfirsttopgsbp-a3706db)\"><\/path><path class=\"gspb_st1 gspb_shape_1\" data-style=\"23\" d=\"M0,480 L0,274.666667 C722.666667,350.933333 1122.66667,266.044444 1200,20 L1200,480 L0,480 Z\" fill=\"url(#ssecondtopgsbp-a3706db)\"><\/path><path class=\"gspb_st0 gspb_shape_0\" data-style=\"23\" d=\"M0,480 L0,421.333333 C800,421.333333 1200,294.222222 1200,40 L1200,480 L0,480 Z\" fill=\"url(#sthirdtopgsbp-a3706db)\"><\/path><defs><linearGradient id=\"sfirsttopgsbp-a3706db\"><stop style=\"stop-color:#8eece0\" offset=\"0%\"><\/stop><stop style=\"stop-color:var(--wp--preset--color--nv-site-bg, var(--nv-site-bg))\" offset=\"100%\"><\/stop><\/linearGradient><linearGradient id=\"ssecondtopgsbp-a3706db\"><stop style=\"stop-color:#91cfcf\" offset=\"0%\"><\/stop><stop style=\"stop-color:#f8ffff\" offset=\"100%\"><\/stop><\/linearGradient><linearGradient id=\"sthirdtopgsbp-a3706db\"><stop style=\"stop-color:#72dae8\" offset=\"0%\"><\/stop><stop style=\"stop-color:#f7ffff\" offset=\"100%\"><\/stop><\/linearGradient><\/defs><\/svg><\/div><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-039bca6\" id=\"gspb_col-id-gsbp-039bca6\"><style>.kb-row-layout-id7622_3235db-cd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7622_3235db-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7622_3235db-cd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_3235db-cd > .kt-row-layout-overlay{opacity:0.60;background-color:var(--nv-site-bg);}@media all and (max-width: 1024px){.kb-row-layout-id7622_3235db-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_3235db-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_3235db-cd alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7622_939080-b2 > .kt-inside-inner-col,.kadence-column7622_939080-b2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_939080-b2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_939080-b2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_939080-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_939080-b2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_939080-b2{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_939080-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_939080-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_939080-b2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_87140d-09 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7622_87140d-09 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7622_87140d-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id7622_87140d-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_87140d-09 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7622_87140d-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_87140d-09 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col,.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_b18ef9-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_b18ef9-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_b18ef9-b1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7622_425024-29 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id7622_425024-29 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7622_425024-29 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column7622_130469-50 > .kt-inside-inner-col,.kadence-column7622_130469-50 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_130469-50 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_130469-50 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_130469-50 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_130469-50 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_130469-50{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_130469-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_130469-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_130469-50\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_78d3c2-3b, .wp-block-kadence-advancedheading.kt-adv-heading7622_78d3c2-3b[data-kb-block=\"kb-adv-heading7622_78d3c2-3b\"]{font-size:24px;font-style:normal;color:#293232;}.wp-block-kadence-advancedheading.kt-adv-heading7622_78d3c2-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_78d3c2-3b[data-kb-block=\"kb-adv-heading7622_78d3c2-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_78d3c2-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_78d3c2-3b\"><strong>Stop Guessing. Start Knowing.<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col,.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_4b99b8-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_4b99b8-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7622_4b99b8-b5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7622_8ed16c-53, .wp-block-kadence-advancedheading.kt-adv-heading7622_8ed16c-53[data-kb-block=\"kb-adv-heading7622_8ed16c-53\"]{padding-bottom:var(--global-kb-spacing-xs, 1rem);font-size:20px;font-style:normal;color:#293232;}.wp-block-kadence-advancedheading.kt-adv-heading7622_8ed16c-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7622_8ed16c-53[data-kb-block=\"kb-adv-heading7622_8ed16c-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading7622_8ed16c-53 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7622_8ed16c-53\">Activate&nbsp;<strong>Deep Dive Key Targeting (DDKT)<\/strong>&nbsp;today \u2014<br>Use data to truly understand your audience and make every impression count.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column7622_2481fd-b1 > .kt-inside-inner-col,.kadence-column7622_2481fd-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7622_2481fd-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7622_2481fd-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7622_2481fd-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7622_2481fd-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7622_2481fd-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column7622_2481fd-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7622_2481fd-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column 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rel=\"noopener\">Groundhog Technologies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u73fe\u89c0\u79d1\u6280<\/p>","protected":false},"author":5,"featured_media":8230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"page-templates\/full-width.php","format":"standard","meta":{"_gspb_post_css":"#gspb_row-id-gsbp-cef4d3c4-0169{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap;align-content:center;padding-top:70px;padding-bottom:70px;overflow:hidden;background-color:#f1fcfe}#gspb_row-id-gsbp-cef4d3c4-0169>.gspb_row__content{display:flex;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1230px;align-items:center;justify-content:center}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:var(--gs-row-column-padding, 15px min(3vw, 20px))}#gspb_col-id-gsbp-cbb0e411-c4d8.gspb_row__col--6{width:50%}@media (max-width:575.98px){#gspb_col-id-gsbp-cbb0e411-c4d8.gspb_row__col--6{width:100%}}.gspb_row 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