{"id":8220,"date":"2025-12-26T16:51:01","date_gmt":"2025-12-26T08:51:01","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=8220"},"modified":"2026-05-13T11:42:15","modified_gmt":"2026-05-13T03:42:15","slug":"2026-global-digital-advertising-trends-forecast-market-expansion-ai-dominance-privacy-first","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/zh-tw\/market-insights\/2026-global-digital-advertising-trends-forecast-market-expansion-ai-dominance-privacy-first.html","title":{"rendered":"2026 Global Digital Advertising Trends Forecast: Market Expansion, AI Dominance, Privacy First"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-c71fcd7\" id=\"gspb_row-id-gsbp-c71fcd7\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-94f6e84\" id=\"gspb_col-id-gsbp-94f6e84\">\n<div id=\"gspb_heading-id-gsbp-c6588fe1-cf6b\" class=\"gspb_heading gspb_heading-id-gsbp-c6588fe1-cf6b \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\"><\/meta>\u5e02\u5834\u6d1e\u5bdf<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-a2bbace\" class=\"gspb_heading gspb_heading-id-gsbp-a2bbace \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">2026 \u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u9810\u6e2c\uff1a\u5e02\u5834\u64f4\u5f35\u3001AI \u4e3b\u5c0e\u3001\u96b1\u79c1\u512a\u5148<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e101246\" id=\"gspb_container-id-gsbp-e101246\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_047384-fa, .wp-block-kadence-advancedheading.kt-adv-heading8220_047384-fa[data-kb-block=\"kb-adv-heading8220_047384-fa\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8220_047384-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_047384-fa[data-kb-block=\"kb-adv-heading8220_047384-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_047384-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_047384-fa[data-kb-block=\"kb-adv-heading8220_047384-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_047384-fa wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_047384-fa\">2026 \u5e74\uff0c\u5168\u7403\u5ee3\u544a\u5e02\u5834\u9810\u8a08\u5c07\u9054\u5230 <strong>1.27 \u5146\u7f8e\u5143<\/strong>\uff0c\u5176\u4e2d\u6578\u4f4d\u4f54\u6bd4\u7a81\u7834 <strong>73%<\/strong>\u3002\u672c\u6587\u5c07\u8457\u91cd\u7cbe\u7cb9WARC\u3001GroupM\u3001IAB \u7b49\u6b0a\u5a01\u6578\u64da\uff0c\u805a\u7126\u8207\u9810\u6e2c 2026 \u5e74\u4e94\u5927\u6838\u5fc3\u8da8\u52e2\u8207\u5c08\u696d\u7b56\u7565\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-56ed8de\" id=\"gspb_col-id-gsbp-56ed8de\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-e8c1592\" id=\"gspb_image-id-gsbp-e8c1592\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/12\/2026\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u9810\u6e2c.png\" data-src=\"\" alt=\"2026\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u9810\u6e2c\" loading=\"lazy\" width=\"981\" height=\"590\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-527380d\" id=\"gspb_row-id-gsbp-527380d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-4e65ec1\" id=\"gspb_col-id-gsbp-4e65ec1\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-395c07a\" id=\"gspb_container-id-gsbp-395c07a\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_edd9e2-53, .wp-block-kadence-advancedheading.kt-adv-heading8220_edd9e2-53[data-kb-block=\"kb-adv-heading8220_edd9e2-53\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_edd9e2-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_edd9e2-53[data-kb-block=\"kb-adv-heading8220_edd9e2-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_edd9e2-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_edd9e2-53[data-kb-block=\"kb-adv-heading8220_edd9e2-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8220_edd9e2-53 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_edd9e2-53\"><strong>\u6574\u9ad4\u5e02\u5834\uff1a\u6578\u4f4d\u9be8\u541e\u5927\u76e4\uff0c\u4e9e\u592a\u6210\u70ba\u6210\u9577\u5f15\u64ce<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_d4bc66-27, .wp-block-kadence-advancedheading.kt-adv-heading8220_d4bc66-27[data-kb-block=\"kb-adv-heading8220_d4bc66-27\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_d4bc66-27 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_d4bc66-27[data-kb-block=\"kb-adv-heading8220_d4bc66-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_d4bc66-27 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_d4bc66-27[data-kb-block=\"kb-adv-heading8220_d4bc66-27\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_d4bc66-27 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_d4bc66-27\">2026 \u5e74\uff0c\u5168\u7403\u5ee3\u544a\u5e02\u5834\u9810\u8a08\u5c07\u9054\u5230\u9a5a\u4eba\u7684 <strong>1.27 \u5146\u7f8e\u5143<\/strong>(\u8a3b1)\u3002\u5176\u4e2d\uff0c\u6578\u4f4d\u5ee3\u544a\u4f54\u6bd4\u5c07\u7a81\u7834 <strong>73%<\/strong> (\u8a3b2)\uff0c\u5e02\u5834\u683c\u5c40\u5e7e\u4e4e\u7b49\u540c\u65bc\u300c\u5ee3\u544a\u5e02\u5834\u5c31\u662f\u6578\u4f4d\u5e02\u5834\u300d\uff0c\u610f\u5473\u8457\u54c1\u724c\u9810\u7b97\u5c07\u5927\u5e45\u96c6\u4e2d\u65bc\u6578\u4f4d\u9818\u57df\u3002\u6b64\u5916\uff0cAI \u4eba\u5de5\u667a\u6167\u6b63\u5f9e\u55ae\u7d14\u7684\u5de5\u5177\u9032\u5316\u70ba\u7522\u696d\u7684<strong>\u6838\u5fc3\u57fa\u790e\u8a2d\u65bd<\/strong>\uff0c\u5168\u9762\u4e3b\u5c0e\u5275\u610f\u3001\u6295\u653e\u8207\u512a\u5316\u3002\u96a8\u8457\u5168\u7403\u96b1\u79c1\u6cd5\u898f\u6a19\u6e96\u5316\uff0c\u6574\u500b\u7522\u696d\u5f9e\u904e\u53bb\u300c\u79df\u7528\u6578\u64da\u300d\u7684\u6a21\u5f0f\uff0c\u8f49\u5411\u300c<strong>\u5efa\u7acb\u8cc7\u7522<\/strong>\u300d\u7684\u65b0\u6642\u4ee3\u3002\u672a\u4f86\u7dda\u4e0b\u5a92\u9ad4\u5c07\u9000\u5c45\u8f14\u52a9\u5730\u4f4d\uff0c\u54c1\u724c\u9810\u7b97\u4e2d 70% \u4ee5\u4e0a\u5c07\u6d41\u5411\u6578\u4f4d\u6e20\u9053\u3002\u5728\u5730\u5340\u6210\u9577\u65b9\u9762\uff0c\u5168\u7403\u5ee3\u544a\u652f\u51fa\u6301\u7e8c\u64f4\u5f35\uff0c\u8cc7\u91d1\u4e03\u6210\u4ee5\u4e0a\u6d41\u5411\u6578\u4f4d\u3002\u4e9e\u592a\u5730\u5340\uff08CAGR 19.6%\uff09\u6210\u70ba\u6210\u9577\u7684\u7d55\u5c0d\u5f15\u64ce\uff0c\u65b0\u8208\u5e02\u5834\u8207\u6210\u719f\u79d1\u6280\u570b\u540c\u6b65\u9a45\u52d5\uff0c\u5305\u62ec\u5370\u5ea6\u3001\u5370\u5c3c\u7b49\u65b0\u8208\u5e02\u5834\uff0c\u4ee5\u53ca\u4e2d\u570b\u3001\u7f8e\u570b\u7b49\u6210\u719f\u79d1\u6280\u5927\u570b\uff0c\u5c07\u5171\u540c\u63a8\u52d5\u589e\u9577\u3002\u7f8e\u570b\u4ecd\u7a69\u5750\u652f\u51fa\u7b2c\u4e00\uff0c\u4f46\u4e2d\u570b\u548c\u5370\u5ea6\u5df2\u8fc5\u901f\u9032\u5165\u5168\u7403\u524d\u4e09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\" style=\"padding-top:0;padding-bottom:0;font-size:16px\"><table class=\"has-kb-palette-3-color has-custom-3-background-color has-text-color has-background has-link-color has-fixed-layout\"><thead><tr><th>\u6307\u6a19<\/th><th>2026 \u9810\u6e2c<\/th><\/tr><\/thead><tbody><tr><td>\u5168\u7403\u5ee3\u544a\u7e3d\u652f\u51fa<\/td><td>1.27 \u5146\u7f8e\u5143\uff08+8.1%\uff09<\/td><\/tr><tr><td>\u6578\u4f4d\u5ee3\u544a\u4f54\u6bd4<\/td><td>&gt;73%<\/td><\/tr><tr><td>\u6578\u4f4d\u5ee3\u544a\u7e3d\u984d<\/td><td>\u7d04 9,300 \u5104\u7f8e\u5143<\/td><\/tr><tr><td>\u6210\u9577\u6700\u5feb\u5730\u5340<\/td><td>\u4e9e\u592a (CAGR 19.6%)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><br><\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-5103f3d\" id=\"gspb_row-id-gsbp-5103f3d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-e575f82\" id=\"gspb_col-id-gsbp-e575f82\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2166fc0\" id=\"gspb_container-id-gsbp-2166fc0\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_82e1bb-b9, .wp-block-kadence-advancedheading.kt-adv-heading8220_82e1bb-b9[data-kb-block=\"kb-adv-heading8220_82e1bb-b9\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_82e1bb-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_82e1bb-b9[data-kb-block=\"kb-adv-heading8220_82e1bb-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_82e1bb-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_82e1bb-b9[data-kb-block=\"kb-adv-heading8220_82e1bb-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8220_82e1bb-b9 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_82e1bb-b9\"><strong>\u6838\u5fc3\u6d1e\u5bdf\u8207\u8da8\u52e2<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_ca42a2-4c, .wp-block-kadence-advancedheading.kt-adv-heading8220_ca42a2-4c[data-kb-block=\"kb-adv-heading8220_ca42a2-4c\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_ca42a2-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_ca42a2-4c[data-kb-block=\"kb-adv-heading8220_ca42a2-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_ca42a2-4c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_ca42a2-4c[data-kb-block=\"kb-adv-heading8220_ca42a2-4c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_ca42a2-4c wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_ca42a2-4c\"><strong>\u4e00\u3001\u6e20\u9053\u7d50\u69cb\uff1aSocial + Retail Media + CTV \u4e09\u5927\u5f15\u64ce\u9a45\u52d5<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_280f10-8c, .wp-block-kadence-advancedheading.kt-adv-heading8220_280f10-8c[data-kb-block=\"kb-adv-heading8220_280f10-8c\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_280f10-8c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_280f10-8c[data-kb-block=\"kb-adv-heading8220_280f10-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_280f10-8c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_280f10-8c[data-kb-block=\"kb-adv-heading8220_280f10-8c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_280f10-8c wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_280f10-8c\">\u6578\u4f4d\u5e02\u5834\u7531\u4e09\u5927\u6e20\u9053\u4e3b\u5c0e\uff1a<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-6402933\" id=\"gspb_iconsList-id-gsbp-6402933\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u793e\u7fa4\uff0f\u5275\u4f5c\u8005\u5e73\u53f0\uff1a<\/strong> \u5c07\u4f54\u5168\u7403\u5ee3\u544a\u652f\u51fa\u7684\u56db\u5206\u4e4b\u4e00\u4ee5\u4e0a\u3002\u77ed\u5f71\u97f3\u5e73\u53f0\u5c07\u9032\u4e00\u6b65\u6574\u5408\u300c\u5167\u5bb9\u88fd\u4f5c + \u5e73\u53f0\u4ee3\u64cd + \u7cbe\u6e96\u6295\u653e\u300d\u7684\u4e00\u7ad9\u5f0f\u670d\u52d9\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u96f6\u552e\u5a92\u9ad4\u806f\u7db2 (RMN)\uff1a<\/strong> \u6191\u85c9\u7b2c\u4e00\u65b9\u4ea4\u6613\u6578\u64da\uff0c\u6210\u70ba Cookieless \u6642\u4ee3\u4e2d\uff0c\u63d0\u4f9b\u6700\u9ad8 ROAS \u7684\u95dc\u9375\u89e3\u65b9\u30022026 \u5e74\u9810\u8a08\u652f\u51fa\u8d85\u904e 1,500 \u5104\u7f8e\u5143\uff0c\u52302027\u5e74\u751a\u81f3\u6709\u6a5f\u6703\u8d85\u904e2,000\u5104\u7f8e\u5143\u3002(\u8a3b3)<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u806f\u7db2\u96fb\u8996 (CTV)\uff1a<\/strong> \u7d50\u5408\u7a0b\u5e8f\u5316\u8cfc\u8cb7\uff0c\u8b93\u54c1\u724c\u80fd\u8ffd\u8e64\u5f9e\u5927\u87a2\u5e55\u66dd\u5149\u5230\u5be6\u969b\u8cfc\u8cb7\u7684\u300c\u9589\u74b0\u8f49\u63db\u300d\uff0c\u70ba\u54c1\u724c\u5ee3\u544a\u5e36\u4f86\u65b0\u7684\u50f9\u503c\u3002<\/span><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_7e3b3a-47, .wp-block-kadence-advancedheading.kt-adv-heading8220_7e3b3a-47[data-kb-block=\"kb-adv-heading8220_7e3b3a-47\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_7e3b3a-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_7e3b3a-47[data-kb-block=\"kb-adv-heading8220_7e3b3a-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_7e3b3a-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_7e3b3a-47[data-kb-block=\"kb-adv-heading8220_7e3b3a-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_7e3b3a-47 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_7e3b3a-47\"><strong>\u6c7a\u7b56\u7b56\u7565\uff1a<\/strong> AdTech \u696d\u8005\u61c9\u512a\u5148\u6574\u5408 <strong>RMN + CTV + Social<\/strong> \u6e20\u9053\uff0c\u63d0\u4f9b\u8de8\u87a2\u5e55\u983b\u63a7\u8207\u6578\u64da\u5f37\u5316\u7684\u806f\u5408\u92b7\u552e\u65b9\u6848\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-cc50cf4\" id=\"gspb_row-id-gsbp-cc50cf4\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-0388969\" id=\"gspb_col-id-gsbp-0388969\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-118b942\" id=\"gspb_container-id-gsbp-118b942\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_53f571-5e, .wp-block-kadence-advancedheading.kt-adv-heading8220_53f571-5e[data-kb-block=\"kb-adv-heading8220_53f571-5e\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_53f571-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_53f571-5e[data-kb-block=\"kb-adv-heading8220_53f571-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_53f571-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_53f571-5e[data-kb-block=\"kb-adv-heading8220_53f571-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_53f571-5e wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_53f571-5e\"><strong>\u4e8c\u3001\u6280\u8853\u64cd\u4f5c\uff1aAI \u539f\u751f\u5316\u3001\u7a0b\u5e8f\u5316 2.0 \u8207\u6ce8\u610f\u529b\u6e2c\u91cf<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_e58442-e5, .wp-block-kadence-advancedheading.kt-adv-heading8220_e58442-e5[data-kb-block=\"kb-adv-heading8220_e58442-e5\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_e58442-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_e58442-e5[data-kb-block=\"kb-adv-heading8220_e58442-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_e58442-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_e58442-e5[data-kb-block=\"kb-adv-heading8220_e58442-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_e58442-e5 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_e58442-e5\">AI \u4e0d\u518d\u662f\u8f14\u52a9\u5de5\u5177\uff0c\u800c\u662f\u5167\u5efa\u65bc\u5ee3\u544a\u5806\u758a\u7684<strong>\u57fa\u790e\u8a2d\u65bd<\/strong>\u3002\u6280\u8853\u64cd\u4f5c\u5168\u9762\u5c0e\u5411\u81ea\u52d5\u5316\u548c\u7cbe\u6e96\u5316\u3002\u6280\u8853\u8da8\u52e2\uff1a<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-5e2d84e\" id=\"gspb_iconsList-id-gsbp-5e2d84e\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>AI \u5168\u81ea\u52d5\u5316<\/strong>\uff1a \u5ee3\u544a\u5167\u5bb9\u5fc5\u9808\u88ab\u512a\u5316\uff0c\u4ee5\u4fbf\u88ab Google AI Overviews\u3001ChatGPT \u7b49\u751f\u6210\u5f0f AI \u5f15\u7528\uff0c\u9019\u8981\u6c42\u5167\u5bb9\u5177\u5099<strong>\u7d50\u69cb\u5316<\/strong>\u548c<strong>\u771f\u5be6\u6027\u9a57\u8b49<\/strong>\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u7a0b\u5e8f\u5316 2.0<\/strong>\uff1a \u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5167\u5efa AI\uff0c\u5be6\u73fe\u52d5\u614b\u983b\u63a7\u3001AI \u51fa\u50f9\u3001\u5a92\u9ad4\u767c\u5e03\u5546\u512a\u5316\u53ca\u9810\u7b97\u5373\u6642\u518d\u5206\u914d\u7b49\u6a19\u914d\u529f\u80fd\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u6e2c\u91cf\u6a19\u6e96\u5347\u7d1a<\/strong>\uff1a \u50b3\u7d71\u7684\u9ede\u64ca\u7387\uff08CTR\uff09\u5df2\u4e0d\u8db3\uff0c\u6e2c\u91cf\u7dad\u5ea6\u5f9eCTR\u9032\u5316\u81f3Attention\u8207Incrementality\u3002MMM\uff08\u884c\u92b7\u7d44\u5408\u6a21\u578b\uff09\u548c Geo-lift \u5be6\u9a57\u5c07\u91cd\u65b0\u6210\u70ba\u8861\u91cf\u5ee3\u544a\u771f\u5be6\u6548\u76ca\u7684\u91cd\u8981\u5de5\u5177\u3002<\/span><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_4d5393-4a, .wp-block-kadence-advancedheading.kt-adv-heading8220_4d5393-4a[data-kb-block=\"kb-adv-heading8220_4d5393-4a\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_4d5393-4a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_4d5393-4a[data-kb-block=\"kb-adv-heading8220_4d5393-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_4d5393-4a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_4d5393-4a[data-kb-block=\"kb-adv-heading8220_4d5393-4a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_4d5393-4a wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_4d5393-4a\"><strong>\u6c7a\u7b56\u7b56\u7565<\/strong>\uff1a \u5c07 AI \u8996\u70ba\u6838\u5fc3\u300c<strong>\u57fa\u790e\u8a2d\u65bd<\/strong>\u300d\uff0c\u5167\u5efa\u65bc DSP \u7cfb\u7d71\u4e2d\uff0c\u800c\u4e0d\u50c5\u662f\u5916\u639b\u529f\u80fd\u3002\u540c\u6642\uff0c\u7a4d\u6975\u6295\u8cc7 <strong>Data Clean Room<\/strong>\uff0c\u8207\u96f6\u552e\u5546\u6216\u96fb\u4fe1\u696d\u8005\u5408\u4f5c\u9032\u884c\u53d7\u773e\u91cd\u758a\u5206\u6790\uff0c\u4ee5\u63d0\u5347\u76ee\u6a19\u9396\u5b9a\u7684\u7cbe\u6e96\u5ea6\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-b15433a\" id=\"gspb_row-id-gsbp-b15433a\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-eb3a78b\" id=\"gspb_col-id-gsbp-eb3a78b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-d82dba2\" id=\"gspb_container-id-gsbp-d82dba2\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_14c89c-ae, .wp-block-kadence-advancedheading.kt-adv-heading8220_14c89c-ae[data-kb-block=\"kb-adv-heading8220_14c89c-ae\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_14c89c-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_14c89c-ae[data-kb-block=\"kb-adv-heading8220_14c89c-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_14c89c-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_14c89c-ae[data-kb-block=\"kb-adv-heading8220_14c89c-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_14c89c-ae wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_14c89c-ae\"><strong>\u4e09\u3001\u6578\u64da\u8207\u771f\u5be6\u6027\uff1a\u7b2c\u4e00\u65b9\u6578\u64da\u8cc7\u7522\u8207\u5408\u898f\u5167\u5efa\u6578\u64da<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_f22c32-b0, .wp-block-kadence-advancedheading.kt-adv-heading8220_f22c32-b0[data-kb-block=\"kb-adv-heading8220_f22c32-b0\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_f22c32-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_f22c32-b0[data-kb-block=\"kb-adv-heading8220_f22c32-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_f22c32-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_f22c32-b0[data-kb-block=\"kb-adv-heading8220_f22c32-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_f22c32-b0 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_f22c32-b0\">\u6d88\u8cbb\u8005\u5c0d AI \u751f\u6210\u5167\u5bb9\u7684\u4fe1\u4efb\u5ea6\u4e0b\u964d 40%\uff0c\u63a8\u52d5\u884c\u92b7\u5f9e\u300c\u50b3\u64ad\u300d\u8f49\u5411\u300c<strong>\u53ef\u9a57\u8b49\u771f\u5be6\u6027<\/strong>\u300d\uff0c\u540c\u6642\u4e5f\u8b93\u7b2c\u4e00\u65b9\u6578\u64da\u5efa\u69cb\u6210\u70ba\u5e02\u5834\u4e3b\u6230\u5834\u3002<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-eead251\" id=\"gspb_iconsList-id-gsbp-eead251\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u5efa\u69cb CDP \u8207\u7b2c\u4e00\u65b9\u6578\u64da\uff1a <\/strong>\u900f\u904e\u7db2\u7ad9\u8a3b\u518a\u3001APP \u884c\u70ba\u8a98\u5c0e\u7b49\u65b9\u5f0f\uff0c\u4e3b\u52d5\u3001\u5408\u898f\u5730\u6536\u96c6\u7528\u6236\u6578\u64da\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u570d\u7246\u82b1\u5712\u6df1\u5316\uff1a<\/strong> \u5229\u7528 Meta\u3001Amazon \u7b49\u5e73\u53f0\u63d0\u4f9b\u7684\u5ba2\u6236\u5339\u914d\uff08Customer Match\uff09\u548c\u76f8\u4f3c\u53d7\u773e\uff08Lookalike\uff09\u529f\u80fd\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M928 8.6l-896 516.8c-46 26.6-41.4 94.4 7.6 114.6l280.4 116v204c0 60.4 75.6 86.6 113.4 40.6l121.4-147.6 252.8 104.4c38.2 15.8 81.4-8.4 87.6-49.4l128-834.2c8.2-53.4-49.2-91.8-95.2-65.2zM384 960v-177.6l109 45-109 132.6zM832 898.2l-412.4-170.4 399-471.6c9.6-11.2-5.8-26.4-17-16.8l-510.6 435.2-227-93.6 896-517-128 834.2z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u901a\u7528 ID \u5339\u914d<\/strong>\uff1a\u5229\u7528 UID2.0\u3001\u96fb\u4fe1 ID\u7b49\u52a0\u5bc6\u5339\u914d\u65b9\u6848\uff0c\u5728\u4e0d\u540c\u5e73\u53f0\u9593\u9023\u7d50\u7528\u6236\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u5167\u5bb9\u95dc\u806f\u5ee3\u544a\u6295\u653e\uff1a<\/strong> \u904b\u7528 AI \u8a9e\u7fa9\u5206\u6790\uff0c\u5728\u7121\u7528\u6236\u6578\u64da\u7684\u60c5\u6cc1\u4e0b\uff0c\u78ba\u4fdd\u5ee3\u544a\u51fa\u73fe\u5728\u54c1\u724c\u5b89\u5168\u7684\u76f8\u95dc\u5167\u5bb9\u65c1\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u8072\u8b7d\u8cc7\u7522\u5316\uff1a<\/strong> \u54c1\u724c\u5fc5\u9808\u7cfb\u7d71\u6027\u56de\u61c9\u516c\u958b\u8a55\u8ad6\uff0cGoogle SGE\u7b49 AI \u641c\u5c0b\u5f15\u64ce\u6703\u64f7\u53d6\u9019\u4e9b\u8cc7\u8a0a\uff0c\u56e0\u6b64\u78ba\u4fdd\u771f\u5be6\u8a55\u8ad6\u80fd\u5728 AI \u641c\u5c0b\u7d50\u679c\u4e2d\u512a\u5148\u5448\u73fe\uff0c\u5f9e\u8ffd\u6c42\u5ee3\u50b3\u8f49\u5411<strong>\u53ef\u9a57\u8b49\u7684\u53e3\u7891<\/strong>\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"5\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M928 8.6l-896 516.8c-46 26.6-41.4 94.4 7.6 114.6l280.4 116v204c0 60.4 75.6 86.6 113.4 40.6l121.4-147.6 252.8 104.4c38.2 15.8 81.4-8.4 87.6-49.4l128-834.2c8.2-53.4-49.2-91.8-95.2-65.2zM384 960v-177.6l109 45-109 132.6zM832 898.2l-412.4-170.4 399-471.6c9.6-11.2-5.8-26.4-17-16.8l-510.6 435.2-227-93.6 896-517-128 834.2z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u53e3\u7891\u884c\u92b7\u7684\u50f9\u503c\u8f49\u8b8a<\/strong>\uff1a\u5f9e\u904e\u53bb\u8ffd\u6c42\u300c\u5ee3\u6cdb\u50b3\u64ad\u300d\u8f49\u5411\u300c<strong>\u53ef\u88ab AI \u641c\u5c0b\u9a57\u8b49<\/strong>\u300d\u7684\u771f\u5be6\u6027\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"6\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M928 8.6l-896 516.8c-46 26.6-41.4 94.4 7.6 114.6l280.4 116v204c0 60.4 75.6 86.6 113.4 40.6l121.4-147.6 252.8 104.4c38.2 15.8 81.4-8.4 87.6-49.4l128-834.2c8.2-53.4-49.2-91.8-95.2-65.2zM384 960v-177.6l109 45-109 132.6zM832 898.2l-412.4-170.4 399-471.6c9.6-11.2-5.8-26.4-17-16.8l-510.6 435.2-227-93.6 896-517-128 834.2z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>\u793e\u7fa4\u7d93\u71df\u6df1\u5ea6\u5316<\/strong>\uff1a\u5c07\u8cc7\u6e90\u5f9e\u8ffd\u6c42\u5927\u91cf\u8ffd\u96a8\u8005\u8f49\u5411\u7d93\u71df\u9ad8\u50f9\u503c\u7684\u79c1\u5bc6\u793e\u7fa4 e.g. Line\u793e\u7fa4<\/span><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_c3ed90-3d, .wp-block-kadence-advancedheading.kt-adv-heading8220_c3ed90-3d[data-kb-block=\"kb-adv-heading8220_c3ed90-3d\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_c3ed90-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_c3ed90-3d[data-kb-block=\"kb-adv-heading8220_c3ed90-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_c3ed90-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_c3ed90-3d[data-kb-block=\"kb-adv-heading8220_c3ed90-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_c3ed90-3d wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_c3ed90-3d\"><strong>\u6c7a\u7b56\u7b56\u7565<\/strong>\uff1a\u5c07\u300c<strong>\u5408\u898f\u5831\u8868<\/strong>\uff08Compliance Reporting\uff09\u8207<strong>\u5be9\u8a08\u8ffd\u8e64<\/strong>\uff08Audit Trail\uff09\u300d\u5167\u5efa\u70ba\u7522\u54c1\u7684\u6a19\u6e96\u529f\u80fd\u3002\u5728\u8de8\u570b\u5ba2\u6236\u7684\u8ac7\u5224\u4e2d\uff0c\u5c07\u5176\u4f5c\u70ba\u7522\u54c1\u5b89\u5168\u6027\u8207\u5408\u898f\u6027\u7684\u91cd\u8981\u8ce3\u9ede\u3002\u6b64\u5916\uff0c\u6295\u8cc7 <strong>SEO\/GEO \u8072\u8b7d\u7ba1\u7406<\/strong>\uff0c\u78ba\u4fdd\u771f\u5be6\u7684\u7528\u6236\u8a55\u8ad6\u80fd\u5920\u5728 AI \u641c\u5c0b\u7d50\u679c\u4e2d\u512a\u5148\u5448\u73fe\u3002\u7d50\u5408 <strong>KOC\u95dc\u9375\u610f\u898b\u6d88\u8cbb\u8005\u5be6\u6e2c<\/strong>\u548c <strong>AI \u751f\u6210\u5167\u5bb9<\/strong>\uff0c\u4e26\u660e\u78ba\u6a19\u8a3b\u300c<strong>\u53ef\u9a57\u8b49\u771f\u5be6\u6027<\/strong>\u300d\uff0c\u4ee5\u91cd\u5efa\u6d88\u8cbb\u8005\u4fe1\u4efb\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-a261771\" id=\"gspb_row-id-gsbp-a261771\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-7f47f80\" id=\"gspb_col-id-gsbp-7f47f80\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c7e347d\" id=\"gspb_container-id-gsbp-c7e347d\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_5f7723-21, .wp-block-kadence-advancedheading.kt-adv-heading8220_5f7723-21[data-kb-block=\"kb-adv-heading8220_5f7723-21\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_5f7723-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_5f7723-21[data-kb-block=\"kb-adv-heading8220_5f7723-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_5f7723-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_5f7723-21[data-kb-block=\"kb-adv-heading8220_5f7723-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_5f7723-21 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_5f7723-21\"><strong>\u7d50\u8ad6<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_a9a282-13, .wp-block-kadence-advancedheading.kt-adv-heading8220_a9a282-13[data-kb-block=\"kb-adv-heading8220_a9a282-13\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_a9a282-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_a9a282-13[data-kb-block=\"kb-adv-heading8220_a9a282-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_a9a282-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_a9a282-13[data-kb-block=\"kb-adv-heading8220_a9a282-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_a9a282-13 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_a9a282-13\">2026 \u5e74\u662f\u6578\u4f4d\u5ee3\u544a\u7684\u300c<strong>\u54c1\u8cea\u7cbe\u7149\u5e74<\/strong>\u300d\uff1a<strong>\u9322\u8b8a\u591a<\/strong>\uff081.27 \u5146\u7f8e\u5143\uff09\u3001<strong>\u6578\u4f4d AI \u4e3b\u5c0e<\/strong>\uff0873%+\uff09\u3001<strong>\u7ba1\u5f97\u66f4\u56b4<\/strong>\uff08\u96b1\u79c1\u6a19\u6e96\u5316\uff09\u3002\u6210\u529f\u7684\u95dc\u9375\u5df2\u4e0d\u518d\u662f\u55ae\u7d14\u7684\u300c<strong>\u8cb7\u6d41\u91cf<\/strong>\u300d\uff0c\u800c\u662f\u300c<strong>\u5efa\u7acb\u8cc7\u7522 + \u9a57\u8b49\u771f\u5be6\u6027 + \u5be6\u73fe\u81ea\u52d5\u5316<\/strong>\u300d\u3002\u54c1\u724c\u8207 AdTech \u696d\u8005\u82e5\u80fd\u540c\u6b65\u5f37\u5316<strong>\u7b2c\u4e00\u65b9\u6578\u64da<\/strong>\u3001<strong>AI \u57fa\u790e\u8a2d\u65bd<\/strong>\u3001\u8207<strong>\u5408\u898f\u80fd\u529b<\/strong>\uff0c\u5c07\u80fd\u5728 2026 \u5e74\u6436\u4e0b\u4e9e\u592a\u9ad8\u6210\u9577\u8207\u5168\u7403\u7cbe\u6e96\u8f49\u63db\u7684\u96d9\u91cd\u7d05\u5229\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_d166a1-cc, .wp-block-kadence-advancedheading.kt-adv-heading8220_d166a1-cc[data-kb-block=\"kb-adv-heading8220_d166a1-cc\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8220_d166a1-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_d166a1-cc[data-kb-block=\"kb-adv-heading8220_d166a1-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_d166a1-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_d166a1-cc[data-kb-block=\"kb-adv-heading8220_d166a1-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_d166a1-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8220_d166a1-cc\">\u53c3\u8003\u4f86\u6e90\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a3b1\uff1a<a href=\"https:\/\/www.campaignlive.co.uk\/article\/1943234\/warc-report-upgrades-forecast-global-ad-revenue-2026?bulletin=campaign_breakfast_briefing#:~:text=Ad%20sector&#039;s%20investment%20figures%20from,%C2%A31.04tn)%20by%202027.&amp;text=upgraded%20to%208.9%25-,The%20global%20ad%20market&#039;s%202025%20prospects%20have%20been%20upgraded%20to,the%20year%2C%20according%20to%20Warc.\" target=\"_blank\" rel=\"noreferrer noopener\">WARC Global Ad Forecast<\/a><\/li>\n\n\n\n<li>\u8a3b2\uff1a<a href=\"http:\/\/Digital Economy Consolidates \u201cAround a Few Massive Platforms\u201d in GroupM Forecast\" target=\"_blank\" rel=\"noreferrer noopener\">GroupM Forecast<\/a><\/li>\n\n\n\n<li>\u8a3b3\uff1a<a href=\"https:\/\/www.warc.com\/content\/feed\/retail-media-market-nears-200bn-as-search-gives-way-to-display\/en-GB\/11085#:~:text=Spending%20growth:%20Retail%20media%20investment,16%25%20of%20all%20ad%20spend.\" target=\"_blank\" rel=\"noopener\">Retail media market nears $200bn as search gives way to display<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-8f305bd\" id=\"gspb_row-id-gsbp-8f305bd\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-b90c1f3\" id=\"gspb_col-id-gsbp-b90c1f3\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_f46d86-54, .wp-block-kadence-advancedheading.kt-adv-heading8220_f46d86-54[data-kb-block=\"kb-adv-heading8220_f46d86-54\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);font-size:38px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8220_f46d86-54 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_f46d86-54[data-kb-block=\"kb-adv-heading8220_f46d86-54\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_f46d86-54 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_f46d86-54[data-kb-block=\"kb-adv-heading8220_f46d86-54\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading8220_f46d86-54 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8220_f46d86-54\">\u8b93\u4f60\u7684\u5ee3\u544a  \u4e0d\u518d\u9760\u60f3\u50cf<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-814b891\" id=\"gspb_button-id-gsbp-814b891\"><a class=\"gspb-buttonbox\" href=\"https:\/\/mi.ghtinc.com\/zh-tw\/groundhog-mi-contact-us\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u806f\u7d61\u6211\u5011<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-d66f209\" id=\"gspb_col-id-gsbp-d66f209\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-be7aedb\" id=\"gspb_image-id-gsbp-be7aedb\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/10\/04-2.png\" data-src=\"\" 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