{"id":6657,"date":"2025-02-18T14:52:12","date_gmt":"2025-02-18T06:52:12","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=6657"},"modified":"2026-05-21T14:49:31","modified_gmt":"2026-05-21T06:49:31","slug":"dsp%e5%bb%a3%e5%91%8a%e9%9c%80%e6%b1%82%e6%96%b9%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e8%b3%bc%e8%b2%b7%e5%bb%a3%e5%91%8a-2","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/zh-tw\/knowledge\/dsp%e5%bb%a3%e5%91%8a%e9%9c%80%e6%b1%82%e6%96%b9%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e8%b3%bc%e8%b2%b7%e5%bb%a3%e5%91%8a-2.html","title":{"rendered":"DSP(\u5ee3\u544a\u9700\u6c42\u65b9\u5e73\u53f0)\u5982\u4f55\u8cfc\u8cb7\u5ee3\u544a? (2)"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_a1a7fc-fb, .wp-block-kadence-advancedheading.kt-adv-heading6657_a1a7fc-fb[data-kb-block=\"kb-adv-heading6657_a1a7fc-fb\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_a1a7fc-fb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_a1a7fc-fb[data-kb-block=\"kb-adv-heading6657_a1a7fc-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_a1a7fc-fb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_a1a7fc-fb[data-kb-block=\"kb-adv-heading6657_a1a7fc-fb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_a1a7fc-fb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_a1a7fc-fb\">\u63a5\u7e8c\u4e0a\u4e00\u7bc7\u4ecb\u7d39<a href=\"https:\/\/mi.ghtinc.com\/language\/zh\/ai%e8%a1%8c%e5%8b%95%e6%99%ba%e6%85%a7%e5%8d%b3%e6%99%82%e7%ab%b6%e5%83%b9%e5%b9%b3%e5%8f%b0%e6%a1%88%e4%be%8b%e5%88%86%e4%ba%ab\/dsp%e5%bb%a3%e5%91%8a%e9%9c%80%e6%b1%82%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e8%b3%bc%e8%b2%b7%e5%bb%a3%e5%91%8a-%e4%b8%8a.html\">RTB\u3001Direct Deals\u3001Programmatic Direct<\/a>\u7684\u5ee3\u544a\u4ea4\u6613\u65b9\u5f0f\uff0cDSP(\u5ee3\u544a\u9700\u6c42\u65b9\u5e73\u53f0)\u5982\u4f55\u8cfc\u8cb7\u5ee3\u544a? \u672c\u7bc7\u5c07\u7e7c\u7e8c\u4ecb\u7d39\u5176\u4ed6\u79c1\u6709\u4ea4\u6613\u5e02\u5834(Private Marketplace)\u5ee3\u544a\u8cfc\u8cb7\u65b9\u5f0f\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_aae75a-79, .wp-block-kadence-advancedheading.kt-adv-heading6657_aae75a-79[data-kb-block=\"kb-adv-heading6657_aae75a-79\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_aae75a-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_aae75a-79[data-kb-block=\"kb-adv-heading6657_aae75a-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_aae75a-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_aae75a-79[data-kb-block=\"kb-adv-heading6657_aae75a-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_aae75a-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_aae75a-79\">PMP \uff08Private Marketplaces \u79c1\u6709\u4ea4\u6613\u5e02\u5834\uff09\u63a1\u7528\u7279\u6b8a\u7684\u9080\u8acb\u6a5f\u5236\u4ea4\u6613\uff0c\u5373\u53ea\u6709\u7372\u5f97\u5a92\u9ad4\u7aef\u9080\u8acb\u7684\u5ee3\u544a\u4e3b\u624d\u80fd\u9032\u884c\u5ee3\u544a\u4ea4\u6613\u3002\u5a92\u9ad4\u901a\u5e38\u6703\u5c07\u8f03\u512a\u8cea\u7684\u7248\u4f4d\u7559\u5728PMP\u79c1\u6709\u4ea4\u6613\u5e02\u5834\uff0c\u5ee3\u544a\u4e3b\u4f9d\u7136\u9700\u8981\u900f\u904eRTB\u7af6\u50f9\uff0c\u4f46\u662f\u7af6\u722d\u7684\u5c0d\u8c61\u975e\u6240\u6709\u5ee3\u544a\u4e3b\uff0c\u50c5\u9650\u65bc\u6709\u6536\u5230\u9080\u8acb\u7684\u5ee3\u544a\u4e3b\u8cb7\u5bb6\u3002\u96d6\u7136PMP\u7684\u50f9\u683c\u6bd4\u8d77\u958b\u653e\u5e02\u5834\uff08Open Auction\uff09\u4f86\u5f97\u9ad8\uff0c\u4f46\u5ee3\u544a\u4e3b\u8f03\u53ef\u4ee5\u78ba\u4fdd\u5ee3\u544a\u5c55\u793a\u5728\u4fe1\u8cf4\u7684\u5a92\u9ad4\u4e0a\uff0c\u5f7c\u6b64\u9593\u5982\u679c\u6210\u70ba\u9577\u671f\u5408\u4f5c\u5925\u4f34\uff0c\u4e5f\u53ef\u4ee5\u63d0\u9ad8\u6295\u653e\u7a69\u5b9a\u6027\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_a3ae85-a1, .wp-block-kadence-advancedheading.kt-adv-heading6657_a3ae85-a1[data-kb-block=\"kb-adv-heading6657_a3ae85-a1\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_a3ae85-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_a3ae85-a1[data-kb-block=\"kb-adv-heading6657_a3ae85-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_a3ae85-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_a3ae85-a1[data-kb-block=\"kb-adv-heading6657_a3ae85-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_a3ae85-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_a3ae85-a1\">\u5728\u4e0a\u4e00\u7bc7\u6211\u5011\u5df2\u7d93\u4ecb\u7d39\u4e86PMP\u5e02\u5834\u5e38\u898b\u7684<strong>Programmatic Direct<\/strong>\uff08<strong>Programmatic Guaranteed<\/strong>\u4ee5\u53ca<strong>Preferred Deals\uff09\uff0c<\/strong>\u6b64\u7bc7\u6703\u8457\u91cd\u4ecb\u7d39<strong>\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff08Private Auction\uff09\u548c\u512a\u5148\u7af6\u50f9\uff08First-Look Deal\uff09<\/strong>\u3002<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6657_945b89-d7 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6657_945b89-d7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6657_945b89-d7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li style=\"font-size:18px\"><a href=\"#Private\">Private Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09<\/a><\/li>\n\n\n\n<li style=\"font-size:18px\"><a href=\"#First\" data-type=\"internal\" data-id=\"#First\">First-Look Deal\uff08\u512a\u5148\u7af6\u50f9\uff09<\/a><\/li>\n<\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id6657_6b6131-ce > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6657_6b6131-ce > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6657_6b6131-ce > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6657_6b6131-ce > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6657_6b6131-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6657_6b6131-ce > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6657_6b6131-ce alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col,.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_1dfbd5-57{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_1dfbd5-57 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_1dfbd5-57\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6657_ddedc6-a8, .wp-block-kadence-advancedheading.kt-adv-heading6657_ddedc6-a8[data-kb-block=\"kb-adv-heading6657_ddedc6-a8\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_ddedc6-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_ddedc6-a8[data-kb-block=\"kb-adv-heading6657_ddedc6-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_ddedc6-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_ddedc6-a8[data-kb-block=\"kb-adv-heading6657_ddedc6-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 id=\"Private\" class=\"kt-adv-heading6657_ddedc6-a8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_ddedc6-a8\"><strong>1. Private Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09<\/strong><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column6657_63caa1-3d > .kt-inside-inner-col,.kadence-column6657_63caa1-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_63caa1-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_63caa1-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_63caa1-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_63caa1-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_63caa1-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_63caa1-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_63caa1-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_63caa1-3d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6657_0b8491-e2 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6657_0b8491-e2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6657_0b8491-e2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6657_0b8491-e2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6657_0b8491-e2 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6657_0b8491-e2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6657_0b8491-e2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6657_9efcb3-15 > .kt-inside-inner-col,.kadence-column6657_9efcb3-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_9efcb3-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_9efcb3-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_9efcb3-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_9efcb3-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_9efcb3-15{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_9efcb3-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_9efcb3-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_9efcb3-15\"><div class=\"kt-inside-inner-col\"><style>.kb-image6657_0421a5-33 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6657_0421a5-33 size-full\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09.jpg\" alt=\"Private Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09\" class=\"kb-img wp-image-6664\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6657_51646e-75 > .kt-inside-inner-col,.kadence-column6657_51646e-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_51646e-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_51646e-75 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_51646e-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_51646e-75 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_51646e-75{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_51646e-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_51646e-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_51646e-75\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6657_5ff8f4-c0, .wp-block-kadence-advancedheading.kt-adv-heading6657_5ff8f4-c0[data-kb-block=\"kb-adv-heading6657_5ff8f4-c0\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5ff8f4-c0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_5ff8f4-c0[data-kb-block=\"kb-adv-heading6657_5ff8f4-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5ff8f4-c0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_5ff8f4-c0[data-kb-block=\"kb-adv-heading6657_5ff8f4-c0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_5ff8f4-c0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_5ff8f4-c0\">\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff08Private Auction\uff09\u662f\u4e00\u7a2e<strong>\u53d7\u9080\u5236\u7684\u7a0b\u5e8f\u5316\u5ee3\u544a\u7af6\u50f9\u65b9\u5f0f<\/strong>\uff0c\u53ea\u6709\u7372\u5f97\u5a92\u9ad4\u9080\u8acb\u7684\u5ee3\u544a\u4e3b\u624d\u53ef\u4ee5\u900f\u904e RTB\u53c3\u8207\u7af6\u50f9\uff0c\u907f\u514d\u904e\u591a\u7af6\u722d\uff0c\u63d0\u9ad8\u7372\u53d6\u512a\u8cea\u5ee3\u544a\u8cc7\u6e90\u7684\u6a5f\u6703\u3002<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6657_93242b-f0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6657_93242b-f0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6657_93242b-f0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6657_93242b-f0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6657_93242b-f0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6657_93242b-f0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6657_93242b-f0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6657_f8c89b-70 > .kt-inside-inner-col,.kadence-column6657_f8c89b-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_f8c89b-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_f8c89b-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_f8c89b-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_f8c89b-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_f8c89b-70{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_f8c89b-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_f8c89b-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_f8c89b-70\"><div class=\"kt-inside-inner-col\"><style>.kb-image6657_2f4989-85 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6657_2f4989-85 size-large\"><img decoding=\"async\" width=\"1024\" height=\"374\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1024x374.png\" alt=\"\u5982\u4f55\u8cfc\u8cb7\u5ee3\u544a_Private Auction\" class=\"kb-img wp-image-6663\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1024x374.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-300x110.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-768x280.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction-1536x561.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/Private-Auction.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6657_982796-c8 > .kt-inside-inner-col,.kadence-column6657_982796-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_982796-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_982796-c8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_982796-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_982796-c8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_982796-c8{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_982796-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_982796-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_982796-c8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6657_0693f7-16, .wp-block-kadence-advancedheading.kt-adv-heading6657_0693f7-16[data-kb-block=\"kb-adv-heading6657_0693f7-16\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_0693f7-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_0693f7-16[data-kb-block=\"kb-adv-heading6657_0693f7-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_0693f7-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_0693f7-16[data-kb-block=\"kb-adv-heading6657_0693f7-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6657_0693f7-16 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_0693f7-16\"><strong>Private Auction \u79c1\u6709\u7af6\u50f9\u4ea4\u6613\u7279\u9ede\uff1a<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_d51bd6-1c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_d51bd6-1c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_d51bd6-1c ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_d51bd6-1c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6657_d51bd6-1c ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6657_d51bd6-1c kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6657_6e5766-22 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_6e5766-22\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u9700\u7372\u5f97\u5a92\u9ad4\u9080\u8acb<\/strong>\uff1a\u5ee3\u544a\u4e3b\u7121\u6cd5\u81ea\u7531\u9032\u5165\u5e02\u5834\uff0c\u76f4\u63a5\u53c3\u8207\u5ee3\u544a\u7af6\u50f9\uff0c\u5fc5\u9808\u7372\u5f97\u5a92\u9ad4\u7684\u5141\u8a31\u624d\u80fd\u53c3\u8207\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_42ba88-04 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_42ba88-04\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u5a92\u9ad4\u7aef\u53ef\u8a2d\u5b9a\u5e95\u50f9<\/strong>\uff1a\u5a92\u9ad4\u53ef\u70ba\u79c1\u6709\u7af6\u50f9\u8a2d\u5b9a\u5e95\u50f9\uff0c\u78ba\u4fdd\u5ee3\u544a\u6536\u76ca\u4e0d\u4f4e\u65bc\u9810\u671f\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_46430a-b9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_46430a-b9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u5ee3\u544a\u51fa\u50f9\u50f9\u683c\u53ef\u7531\u5ee3\u544a\u4e3b\u6c7a\u5b9a<\/strong>\uff1a\u5ee3\u544a\u4e3b\u53ef\u900f\u904e RTB \u51fa\u50f9\uff0c\u6839\u64da\u9810\u7b97\u9748\u6d3b\u8abf\u6574\uff0c\u4f46\u4ecd\u7136\u5b58\u5728\u8207\u5176\u4ed6\u5728\u79c1\u6709\u5e02\u5834\u5167\u5176\u4ed6\u7af6\u722d\u8005\u7af6\u6a19\u7684\u7af6\u722d\u98a8\u96aa\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_aa7d2b-1b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_aa7d2b-1b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u50f9\u683c\u8f03\u516c\u958b\u5e02\u5834\uff08Open Auction\uff09\u66f4\u9ad8<\/strong>\uff1a\u7531\u65bc\u8cc7\u6e90\u8cea\u91cf\u8f03\u597d\uff0c\u4e14\u7af6\u722d\u8005\u6709\u9650\uff0cCPM\u901a\u5e38\u6bd4\u516c\u958b\u5e02\u5834\u9ad8\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_9e044b-32 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_9e044b-32\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u54c1\u724c\u5b89\u5168\u6027\u8f03\u9ad8<\/strong>\uff1a\u5a92\u9ad4\u53ef\u7be9\u9078\u7b26\u5408\u689d\u4ef6\u7684\u5ee3\u544a\u4e3b\uff0c\u78ba\u4fdd\u5ee3\u544a\u4e0d\u6703\u51fa\u73fe\u5728\u4e0d\u9069\u5408\u7684\u7248\u4f4d\u4e2d\u3002<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6657_9d86b6-b7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6657_9d86b6-b7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6657_9d86b6-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6657_9d86b6-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6657_9d86b6-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6657_9d86b6-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6657_9d86b6-b7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6657_4cb57b-14 > .kt-inside-inner-col,.kadence-column6657_4cb57b-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_4cb57b-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_4cb57b-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_4cb57b-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_4cb57b-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_4cb57b-14{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_4cb57b-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_4cb57b-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_4cb57b-14\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6657_5a962b-5a, .wp-block-kadence-advancedheading.kt-adv-heading6657_5a962b-5a[data-kb-block=\"kb-adv-heading6657_5a962b-5a\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5a962b-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_5a962b-5a[data-kb-block=\"kb-adv-heading6657_5a962b-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5a962b-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_5a962b-5a[data-kb-block=\"kb-adv-heading6657_5a962b-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 id=\"First\" class=\"kt-adv-heading6657_5a962b-5a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_5a962b-5a\"><strong>2. First-Look Deal\uff08\u512a\u5148\u7af6\u50f9\uff09<\/strong><\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col,.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_cc8e9f-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_cc8e9f-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_cc8e9f-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id6657_30f9d8-3a > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6657_30f9d8-3a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6657_30f9d8-3a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(35% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(65% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6657_30f9d8-3a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6657_30f9d8-3a > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id6657_30f9d8-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6657_30f9d8-3a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6657_34b6f0-31 > .kt-inside-inner-col,.kadence-column6657_34b6f0-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_34b6f0-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_34b6f0-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_34b6f0-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_34b6f0-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_34b6f0-31{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_34b6f0-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_34b6f0-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_34b6f0-31\"><div class=\"kt-inside-inner-col\"><style>.kb-image6657_ff9fa1-e7 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6657_ff9fa1-e7 size-full\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal.jpg\" alt=\"\" class=\"kb-img wp-image-6666\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal.jpg 640w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6657_4a5614-48 > .kt-inside-inner-col,.kadence-column6657_4a5614-48 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_4a5614-48 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_4a5614-48 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_4a5614-48 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_4a5614-48 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_4a5614-48{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_4a5614-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_4a5614-48 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_4a5614-48\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6657_5cd40f-63, .wp-block-kadence-advancedheading.kt-adv-heading6657_5cd40f-63[data-kb-block=\"kb-adv-heading6657_5cd40f-63\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5cd40f-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_5cd40f-63[data-kb-block=\"kb-adv-heading6657_5cd40f-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5cd40f-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_5cd40f-63[data-kb-block=\"kb-adv-heading6657_5cd40f-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_5cd40f-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_5cd40f-63\">\u512a\u5148\u7af6\u50f9\uff08First-Look Deal\uff09\u662f\u8b93\u7279\u5b9a\u5ee3\u544a\u4e3b\u7372\u5f97\u512a\u5148\u67e5\u770b\u5eab\u5b58\u7684\u6a5f\u6703\uff0c\u5728\u958b\u653e\u5e02\u5834\u7af6\u50f9\u524d\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\u7684\u6a5f\u5236\u3002\u7576\u5a92\u9ad4\u6709\u65b0\u7684\u5ee3\u544a\u5c55\u793a\u6a5f\u6703\u6642\uff0c<strong>\u9019\u4e9b\u53d7\u9080\u5ee3\u544a\u4e3b\u53ef\u5148\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\uff0c\u82e5\u4e0d\u8cfc\u8cb7\uff0c\u5ee3\u544a\u4f4d\u624d\u6703\u9032\u5165 RTB \u7af6\u50f9\u5e02\u5834\u3002<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6657_e1a2e9-03 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6657_e1a2e9-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id6657_e1a2e9-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6657_e1a2e9-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6657_e1a2e9-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6657_e1a2e9-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6657_e1a2e9-03 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column6657_3137c4-04 > .kt-inside-inner-col,.kadence-column6657_3137c4-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_3137c4-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_3137c4-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_3137c4-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_3137c4-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_3137c4-04{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_3137c4-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_3137c4-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_3137c4-04\"><div class=\"kt-inside-inner-col\"><style>.kb-image6657_8dbb8d-49 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6657_8dbb8d-49 size-large\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1024x447.png\" alt=\"\u5982\u4f55\u8cfc\u8cb7\u5ee3\u544a_First-Look Deal\" class=\"kb-img wp-image-6665\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1024x447.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-300x131.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-768x336.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal-1536x671.png 1536w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/02\/First-Look-Deal.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column6657_37a846-1a > .kt-inside-inner-col,.kadence-column6657_37a846-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_37a846-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_37a846-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_37a846-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_37a846-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_37a846-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_37a846-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_37a846-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_37a846-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6657_5a3578-2d, .wp-block-kadence-advancedheading.kt-adv-heading6657_5a3578-2d[data-kb-block=\"kb-adv-heading6657_5a3578-2d\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5a3578-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_5a3578-2d[data-kb-block=\"kb-adv-heading6657_5a3578-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_5a3578-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_5a3578-2d[data-kb-block=\"kb-adv-heading6657_5a3578-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6657_5a3578-2d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_5a3578-2d\"><strong>\u512a\u5148\u7af6\u50f9<\/strong>\u7279\u9ede\uff1a<\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_0ad2cf-bb:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_0ad2cf-bb ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_0ad2cf-bb ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6657_0ad2cf-bb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items6657_0ad2cf-bb ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6657_0ad2cf-bb kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6657_e7713c-97 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_e7713c-97\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u5ee3\u544a\u4e3b\u53ef\u7372\u5f97\u5e02\u5834\u7af6\u722d\u524d\u7684\u8cfc\u8cb7\u512a\u52e2\uff1a<\/strong>\u5ee3\u544a\u4e3b\u4e0d\u9700\u8981\u51fa\u50f9\u7af6\u722d\uff0c\u800c\u662f\u4ee5<strong>\u56fa\u5b9a\u50f9\u683c<\/strong>\u8cfc\u8cb7\uff0c\u907f\u514d RTB \u7af6\u50f9\u7684\u4e0d\u78ba\u5b9a\u6027\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_1336a0-10 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_1336a0-10\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u975e\u4fdd\u8b49\u66dd\u5149<\/strong>\uff1a\u4e0d\u4fdd\u8b49\u4e00\u5b9a\u6703\u7372\u5f97\u5ee3\u544a\u4f4d\uff0c\u53ea\u6709\u7576\u5a92\u9ad4\u6709\u53ef\u7528\u8cc7\u6e90\u6642\uff0c\u5ee3\u544a\u4e3b\u624d\u6703\u6536\u5230\u8cfc\u8cb7\u6a5f\u6703<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_c264ad-65 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_c264ad-65\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u50f9\u683c\u8f03\u9ad8\uff1a<\/strong>\u7531\u65bc\u7372\u5f97\u512a\u5148\u6b0a\uff0c\u5a92\u9ad4\u901a\u5e38\u6703\u8a2d\u5b9a\u8f03\u9ad8\u50f9\u683c\uff0cCPM \u53ef\u80fd\u6bd4 RTB \u9ad8\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_c475d8-fe .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_c475d8-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u672a\u88ab\u51fa\u50f9\u7684\u7248\u4f4d\u6d41\u5165\u516c\u958b\u5e02\u5834\uff1a<\/strong>\u82e5\u5ee3\u544a\u4e3b\u9078\u64c7\u4e0d\u8cfc\u8cb7\uff0c\u5ee3\u544a\u7248\u4f4d\u5c07\u6d41\u5165 RTB\uff0c\u53ef\u80fd\u4ee5\u66f4\u4f4e\u50f9\u683c\u88ab\u5176\u4ed6\u7af6\u6a19\u8005\u7372\u5f97\u3002<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6657_c713bf-47 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6657_c713bf-47\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>\u9069\u5408\u9700\u8981\u4fdd\u8b49\u66dd\u5149\u7684\u5ee3\u544a\u6d3b\u52d5\uff1a<\/strong>\u9700\u8981\u7372\u5f97\u9ad8\u50f9\u503c\u66dd\u5149\u7684\u54c1\u724c\u5ee3\u544a\uff0c\u5e0c\u671b\u78ba\u4fdd\u5ee3\u544a\u66dd\u5149\u91cf\u7684\u5ee3\u544a\u4e3b\u3002<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id6657_ab0f9a-9b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6657_ab0f9a-9b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6657_ab0f9a-9b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6657_ab0f9a-9b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6657_ab0f9a-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6657_ab0f9a-9b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6657_ab0f9a-9b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col,.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_e6b9fa-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6657_e6b9fa-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_e6b9fa-c9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6657_70e57d-b9, .wp-block-kadence-advancedheading.kt-adv-heading6657_70e57d-b9[data-kb-block=\"kb-adv-heading6657_70e57d-b9\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_70e57d-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_70e57d-b9[data-kb-block=\"kb-adv-heading6657_70e57d-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_70e57d-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_70e57d-b9[data-kb-block=\"kb-adv-heading6657_70e57d-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_70e57d-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_70e57d-b9\"><strong>3. Private Auction vs. First-Look Deal<\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column6657_784b97-bf > .kt-inside-inner-col{display:flex;}.kadence-column6657_784b97-bf > .kt-inside-inner-col{border-top:1px solid var(--nv-text-color);border-right:1px solid var(--nv-text-color);border-bottom:1px solid var(--nv-text-color);border-left:1px solid var(--nv-text-color);}.kadence-column6657_784b97-bf > .kt-inside-inner-col,.kadence-column6657_784b97-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6657_784b97-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6657_784b97-bf > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column6657_784b97-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column6657_784b97-bf{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6657_784b97-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6657_784b97-bf > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column6657_784b97-bf > .kt-inside-inner-col{background-image:linear-gradient(135deg,rgb(243,243,243) 4%,rgb(202,202,211) 100%);}.kadence-column6657_784b97-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6657_784b97-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column6657_784b97-bf > .kt-inside-inner-col{border-top:1px solid var(--nv-text-color);border-right:1px solid var(--nv-text-color);border-bottom:1px solid var(--nv-text-color);border-left:1px solid var(--nv-text-color);flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column6657_784b97-bf{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6657_784b97-bf{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6657_784b97-bf > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 767px){.kadence-column6657_784b97-bf > .kt-inside-inner-col{border-top:1px solid var(--nv-text-color);border-right:1px solid var(--nv-text-color);border-bottom:1px solid var(--nv-text-color);border-left:1px solid var(--nv-text-color);flex-direction:column;justify-content:flex-start;}.kt-row-column-wrap > .kadence-column6657_784b97-bf{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6657_784b97-bf{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6657_784b97-bf > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6657_784b97-bf\"><div class=\"kt-inside-inner-col\"><style>.kb-table-container6657_157233-01{overflow-x:auto;}.kb-table-container .kb-table6657_157233-01 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table6657_157233-01 caption{text-align:center;}.kb-table-container .kb-table6657_157233-01 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;}<\/style><div class=\"kb-table-container kb-table-container6657_157233-01 wp-block-kadence-table\"><table class=\"kb-table kb-table6657_157233-01\">\n<tr class=\"kb-table-row kb-table-row6657_b06d85-cf\">\n<th class=\"kb-table-data kb-table-data6657_273e94-95\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_7d0846-80, .wp-block-kadence-advancedheading.kt-adv-heading6657_7d0846-80[data-kb-block=\"kb-adv-heading6657_7d0846-80\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_7d0846-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_7d0846-80[data-kb-block=\"kb-adv-heading6657_7d0846-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_7d0846-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_7d0846-80[data-kb-block=\"kb-adv-heading6657_7d0846-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_7d0846-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_7d0846-80\"><strong>\u7279\u9ede<\/strong><\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data6657_7c5f53-8f\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_f573d4-90, .wp-block-kadence-advancedheading.kt-adv-heading6657_f573d4-90[data-kb-block=\"kb-adv-heading6657_f573d4-90\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_f573d4-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_f573d4-90[data-kb-block=\"kb-adv-heading6657_f573d4-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_f573d4-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_f573d4-90[data-kb-block=\"kb-adv-heading6657_f573d4-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_f573d4-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_f573d4-90\"><strong>Private Auction<\/strong><\/p>\n\n<\/th>\n\n<th class=\"kb-table-data kb-table-data6657_9ce7ba-88\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_756e86-3b, .wp-block-kadence-advancedheading.kt-adv-heading6657_756e86-3b[data-kb-block=\"kb-adv-heading6657_756e86-3b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_756e86-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_756e86-3b[data-kb-block=\"kb-adv-heading6657_756e86-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_756e86-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_756e86-3b[data-kb-block=\"kb-adv-heading6657_756e86-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_756e86-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_756e86-3b\"><strong>First-Look Deal<\/strong><\/p>\n\n<\/th>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6657_1311a8-92\">\n<td class=\"kb-table-data kb-table-data6657_1a64a5-58\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_3416af-0f, .wp-block-kadence-advancedheading.kt-adv-heading6657_3416af-0f[data-kb-block=\"kb-adv-heading6657_3416af-0f\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_3416af-0f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_3416af-0f[data-kb-block=\"kb-adv-heading6657_3416af-0f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_3416af-0f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_3416af-0f[data-kb-block=\"kb-adv-heading6657_3416af-0f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_3416af-0f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_3416af-0f\">\u4ea4\u6613\u65b9\u5f0f<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_4929ef-07\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_7542e9-9c, .wp-block-kadence-advancedheading.kt-adv-heading6657_7542e9-9c[data-kb-block=\"kb-adv-heading6657_7542e9-9c\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_7542e9-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_7542e9-9c[data-kb-block=\"kb-adv-heading6657_7542e9-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_7542e9-9c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_7542e9-9c[data-kb-block=\"kb-adv-heading6657_7542e9-9c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_7542e9-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_7542e9-9c\">\u53d7\u9080\u5ee3\u544a\u4e3b\u900f\u904e RTB \u7af6\u50f9<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_e97b98-f8\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90, .wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90[data-kb-block=\"kb-adv-heading6657_02dffa-90\"]{font-size:16px;font-style:normal;border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}.wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90[data-kb-block=\"kb-adv-heading6657_02dffa-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90[data-kb-block=\"kb-adv-heading6657_02dffa-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90, .wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90[data-kb-block=\"kb-adv-heading6657_02dffa-90\"]{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90, .wp-block-kadence-advancedheading.kt-adv-heading6657_02dffa-90[data-kb-block=\"kb-adv-heading6657_02dffa-90\"]{border-top:1px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}<\/style>\n<p class=\"kt-adv-heading6657_02dffa-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_02dffa-90\">\u5ee3\u544a\u4e3b\u6709\u512a\u5148\u8cfc\u8cb7\u6b0a\uff0c\u56fa\u5b9a\u50f9\u683c\u975e\u7af6\u50f9<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6657_3f4eb3-ed\">\n<td class=\"kb-table-data kb-table-data6657_d2506d-58\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_bd2456-63, .wp-block-kadence-advancedheading.kt-adv-heading6657_bd2456-63[data-kb-block=\"kb-adv-heading6657_bd2456-63\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_bd2456-63 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_bd2456-63[data-kb-block=\"kb-adv-heading6657_bd2456-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_bd2456-63 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_bd2456-63[data-kb-block=\"kb-adv-heading6657_bd2456-63\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_bd2456-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_bd2456-63\">\u50f9\u683c<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_3a32de-29\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_27d335-f0, .wp-block-kadence-advancedheading.kt-adv-heading6657_27d335-f0[data-kb-block=\"kb-adv-heading6657_27d335-f0\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_27d335-f0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_27d335-f0[data-kb-block=\"kb-adv-heading6657_27d335-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_27d335-f0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_27d335-f0[data-kb-block=\"kb-adv-heading6657_27d335-f0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_27d335-f0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_27d335-f0\">\u9ad8\u65bc\u516c\u958b\u5e02\u5834\uff0c\u4f46\u4ecd\u9700\u7af6\u50f9<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_08b1a7-36\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_1baefc-50, .wp-block-kadence-advancedheading.kt-adv-heading6657_1baefc-50[data-kb-block=\"kb-adv-heading6657_1baefc-50\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_1baefc-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_1baefc-50[data-kb-block=\"kb-adv-heading6657_1baefc-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_1baefc-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_1baefc-50[data-kb-block=\"kb-adv-heading6657_1baefc-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_1baefc-50 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_1baefc-50\">\u56fa\u5b9a\u50f9\u683c\uff0c\u901a\u5e38\u8f03\u9ad8<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6657_402bcf-8e\">\n<td class=\"kb-table-data kb-table-data6657_98eda7-ff\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_52f314-29, .wp-block-kadence-advancedheading.kt-adv-heading6657_52f314-29[data-kb-block=\"kb-adv-heading6657_52f314-29\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_52f314-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_52f314-29[data-kb-block=\"kb-adv-heading6657_52f314-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_52f314-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_52f314-29[data-kb-block=\"kb-adv-heading6657_52f314-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_52f314-29 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_52f314-29\">\u54c1\u724c\u66dd\u5149\u5b89\u5168\u6027<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_c1912b-cc\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_86ab3d-21, .wp-block-kadence-advancedheading.kt-adv-heading6657_86ab3d-21[data-kb-block=\"kb-adv-heading6657_86ab3d-21\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_86ab3d-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_86ab3d-21[data-kb-block=\"kb-adv-heading6657_86ab3d-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_86ab3d-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_86ab3d-21[data-kb-block=\"kb-adv-heading6657_86ab3d-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_86ab3d-21 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_86ab3d-21\">\u9ad8<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_e96db8-bd\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_2ec376-9c, .wp-block-kadence-advancedheading.kt-adv-heading6657_2ec376-9c[data-kb-block=\"kb-adv-heading6657_2ec376-9c\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_2ec376-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_2ec376-9c[data-kb-block=\"kb-adv-heading6657_2ec376-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_2ec376-9c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_2ec376-9c[data-kb-block=\"kb-adv-heading6657_2ec376-9c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_2ec376-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_2ec376-9c\">\u9ad8<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6657_8847b3-29\">\n<td class=\"kb-table-data kb-table-data6657_423adf-c4\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_f5c08a-9e, .wp-block-kadence-advancedheading.kt-adv-heading6657_f5c08a-9e[data-kb-block=\"kb-adv-heading6657_f5c08a-9e\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_f5c08a-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_f5c08a-9e[data-kb-block=\"kb-adv-heading6657_f5c08a-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_f5c08a-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_f5c08a-9e[data-kb-block=\"kb-adv-heading6657_f5c08a-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_f5c08a-9e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_f5c08a-9e\">\u7af6\u722d\u8005\u6578\u91cf<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_b5bb66-41\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_c167b2-9b, .wp-block-kadence-advancedheading.kt-adv-heading6657_c167b2-9b[data-kb-block=\"kb-adv-heading6657_c167b2-9b\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_c167b2-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_c167b2-9b[data-kb-block=\"kb-adv-heading6657_c167b2-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_c167b2-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_c167b2-9b[data-kb-block=\"kb-adv-heading6657_c167b2-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_c167b2-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_c167b2-9b\">\u5c11\u6578\u53d7\u9080\u5ee3\u544a\u4e3b\u53c3\u8207\u7af6\u50f9<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_79ea3b-7a\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_1efa9b-38, .wp-block-kadence-advancedheading.kt-adv-heading6657_1efa9b-38[data-kb-block=\"kb-adv-heading6657_1efa9b-38\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_1efa9b-38 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_1efa9b-38[data-kb-block=\"kb-adv-heading6657_1efa9b-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_1efa9b-38 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_1efa9b-38[data-kb-block=\"kb-adv-heading6657_1efa9b-38\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_1efa9b-38 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_1efa9b-38\">\u53ea\u6709\u64c1\u6709\u512a\u5148\u6b0a\u7684\u5ee3\u544a\u4e3b<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6657_a3424a-c5\">\n<td class=\"kb-table-data kb-table-data6657_de86e8-5b\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_948bb3-bb, .wp-block-kadence-advancedheading.kt-adv-heading6657_948bb3-bb[data-kb-block=\"kb-adv-heading6657_948bb3-bb\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_948bb3-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_948bb3-bb[data-kb-block=\"kb-adv-heading6657_948bb3-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_948bb3-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_948bb3-bb[data-kb-block=\"kb-adv-heading6657_948bb3-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_948bb3-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_948bb3-bb\">\u9748\u6d3b\u6027<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_fca975-db\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_3b5686-9b, .wp-block-kadence-advancedheading.kt-adv-heading6657_3b5686-9b[data-kb-block=\"kb-adv-heading6657_3b5686-9b\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_3b5686-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_3b5686-9b[data-kb-block=\"kb-adv-heading6657_3b5686-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_3b5686-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_3b5686-9b[data-kb-block=\"kb-adv-heading6657_3b5686-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_3b5686-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_3b5686-9b\">\u53ef\u96a8\u5e02\u5834\u7af6\u50f9\u8b8a\u52d5<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_f1685f-4c\">\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_2bac10-a3, .wp-block-kadence-advancedheading.kt-adv-heading6657_2bac10-a3[data-kb-block=\"kb-adv-heading6657_2bac10-a3\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_2bac10-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_2bac10-a3[data-kb-block=\"kb-adv-heading6657_2bac10-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_2bac10-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_2bac10-a3[data-kb-block=\"kb-adv-heading6657_2bac10-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_2bac10-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_2bac10-a3\">\u9700\u5728\u9650\u5b9a\u6642\u9593\u5167\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row6657_b01e4d-51\">\n<td class=\"kb-table-data kb-table-data6657_0b2665-41\">\n\n<p>\u4fdd\u8b49\u66dd\u5149<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_52d1c8-32\">\n\n<p>\u5426<\/p>\n\n<\/td>\n\n<td class=\"kb-table-data kb-table-data6657_10e1eb-94\">\n\n<p>\u5426<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_460d33-f8, .wp-block-kadence-advancedheading.kt-adv-heading6657_460d33-f8[data-kb-block=\"kb-adv-heading6657_460d33-f8\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_460d33-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_460d33-f8[data-kb-block=\"kb-adv-heading6657_460d33-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_460d33-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_460d33-f8[data-kb-block=\"kb-adv-heading6657_460d33-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_460d33-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_460d33-f8\">\u5169\u7bc7\u5ee3\u544a\u4ea4\u6613\u65b9\u5f0f\u6dfa\u8ac7\u8aaa\u660e\u5230\u9019\uff0c\u5982\u679c\u60f3\u4e86\u89e3\u66f4\u591aDSP\u8207\u5ee3\u544a\u9593\u7684\u95dc\u4fc2\uff0c\u6b61\u8fce\u900f\u904e\u4ee5\u4e0b\u8868\u55ae\u806f\u7d61\u6211\u5011\uff1a<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6657_45d7e6-20 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6657_45d7e6-20 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6657_45d7e6-20\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-5576 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-5576\" data-uid=\"6a148d7b1ea2f\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-5576\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-5576 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"5576\"\n\t\t\t\t data-color-option=\"default\" data-design=\"flat\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a148d7b1ea2f\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a148d7b1ea2f\" id=\"forminator-field-name-1_6a148d7b1ea2f-label\" class=\"forminator-label\">\u59d3\u540d <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. \u738b\u66c9\u83ef\" id=\"forminator-field-name-1_6a148d7b1ea2f\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a148d7b1ea2f\" id=\"forminator-field-email-1_6a148d7b1ea2f-label\" class=\"forminator-label\">Email <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@company.com\" id=\"forminator-field-email-1_6a148d7b1ea2f\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6a148d7b1ea2f\" id=\"forminator-field-textarea-1_6a148d7b1ea2f-label\" class=\"forminator-label\">\u5167\u6587 <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"\u8acb\u5beb\u4e0b\u60f3\u806f\u7d61\u6211\u5011\u7684\u8a0a\u606f...\" id=\"forminator-field-textarea-1_6a148d7b1ea2f\" class=\"forminator-textarea\" rows=\"6\" style=\"--forminator-textarea-min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_6a148d7b1ea2f-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6Lf7KRAqAAAAAKhC8VlCz994XAren16NA6VrwqgP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">\u9001\u51fa<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"44d09228b8\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/zh-tw\/wp-json\/wp\/v2\/posts\/6657\" \/><input type=\"hidden\" name=\"form_id\" value=\"5576\"><input type=\"hidden\" name=\"page_id\" value=\"6657\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mi.ghtinc.com\/zh-tw\/knowledge\/dsp%e5%bb%a3%e5%91%8a%e9%9c%80%e6%b1%82%e6%96%b9%e5%b9%b3%e5%8f%b0%e5%a6%82%e4%bd%95%e8%b3%bc%e8%b2%b7%e5%bb%a3%e5%91%8a-2.html\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6657_9a9e31-6d, .wp-block-kadence-advancedheading.kt-adv-heading6657_9a9e31-6d[data-kb-block=\"kb-adv-heading6657_9a9e31-6d\"]{text-align:center;font-size:1px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6657_9a9e31-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6657_9a9e31-6d[data-kb-block=\"kb-adv-heading6657_9a9e31-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6657_9a9e31-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6657_9a9e31-6d[data-kb-block=\"kb-adv-heading6657_9a9e31-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6657_9a9e31-6d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6657_9a9e31-6d\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Groundhog_Technologies\" target=\"_blank\" rel=\"noopener\">Groundhog Technologies<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63a5\u7e8c\u4e0a\u4e00\u7bc7\u4ecb\u7d39RTB\u3001Direct Deals\u3001Programmatic Direct\u7684\u5ee3\u544a\u4ea4\u6613\u65b9\u5f0f\uff0cDSP(\u5ee3\u544a\u9700\u6c42\u65b9\u5e73\u53f0)\u5982\u4f55\u8cfc\u8cb7\u5ee3\u544a? \u672c\u7bc7\u5c07\u7e7c\u7e8c\u4ecb\u7d39\u5176\u4ed6\u79c1\u6709\u4ea4\u6613\u5e02\u5834(Private Marketplace)\u5ee3\u544a\u8cfc\u8cb7\u65b9\u5f0f\u3002 PMP \uff08Private Marketplaces \u79c1\u6709\u4ea4\u6613\u5e02\u5834\uff09\u63a1\u7528\u7279\u6b8a\u7684\u9080\u8acb\u6a5f\u5236\u4ea4\u6613\uff0c\u5373\u53ea\u6709\u7372\u5f97\u5a92\u9ad4\u7aef\u9080\u8acb\u7684\u5ee3\u544a\u4e3b\u624d\u80fd\u9032\u884c\u5ee3\u544a\u4ea4\u6613\u3002\u5a92\u9ad4\u901a\u5e38\u6703\u5c07\u8f03\u512a\u8cea\u7684\u7248\u4f4d\u7559\u5728PMP\u79c1\u6709\u4ea4\u6613\u5e02\u5834\uff0c\u5ee3\u544a\u4e3b\u4f9d\u7136\u9700\u8981\u900f\u904eRTB\u7af6\u50f9\uff0c\u4f46\u662f\u7af6\u722d\u7684\u5c0d\u8c61\u975e\u6240\u6709\u5ee3\u544a\u4e3b\uff0c\u50c5\u9650\u65bc\u6709\u6536\u5230\u9080\u8acb\u7684\u5ee3\u544a\u4e3b\u8cb7\u5bb6\u3002\u96d6\u7136PMP\u7684\u50f9\u683c\u6bd4\u8d77\u958b\u653e\u5e02\u5834\uff08Open Auction\uff09\u4f86\u5f97\u9ad8\uff0c\u4f46\u5ee3\u544a\u4e3b\u8f03\u53ef\u4ee5\u78ba\u4fdd\u5ee3\u544a\u5c55\u793a\u5728\u4fe1\u8cf4\u7684\u5a92\u9ad4\u4e0a\uff0c\u5f7c\u6b64\u9593\u5982\u679c\u6210\u70ba\u9577\u671f\u5408\u4f5c\u5925\u4f34\uff0c\u4e5f\u53ef\u4ee5\u63d0\u9ad8\u6295\u653e\u7a69\u5b9a\u6027\u3002 \u5728\u4e0a\u4e00\u7bc7\u6211\u5011\u5df2\u7d93\u4ecb\u7d39\u4e86PMP\u5e02\u5834\u5e38\u898b\u7684Programmatic Direct\uff08Programmatic Guaranteed\u4ee5\u53caPreferred Deals\uff09\uff0c\u6b64\u7bc7\u6703\u8457\u91cd\u4ecb\u7d39\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff08Private Auction\uff09\u548c\u512a\u5148\u7af6\u50f9\uff08First-Look Deal\uff09\u3002 1. Private Auction\uff08\u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff09 \u79c1\u6709\u7af6\u50f9\u4ea4\u6613\uff08Private Auction\uff09\u662f\u4e00\u7a2e\u53d7\u9080\u5236\u7684\u7a0b\u5e8f\u5316\u5ee3\u544a\u7af6\u50f9\u65b9\u5f0f\uff0c\u53ea\u6709\u7372\u5f97\u5a92\u9ad4\u9080\u8acb\u7684\u5ee3\u544a\u4e3b\u624d\u53ef\u4ee5\u900f\u904e RTB\u53c3\u8207\u7af6\u50f9\uff0c\u907f\u514d\u904e\u591a\u7af6\u722d\uff0c\u63d0\u9ad8\u7372\u53d6\u512a\u8cea\u5ee3\u544a\u8cc7\u6e90\u7684\u6a5f\u6703\u3002 Private Auction \u79c1\u6709\u7af6\u50f9\u4ea4\u6613\u7279\u9ede\uff1a 2. First-Look Deal\uff08\u512a\u5148\u7af6\u50f9\uff09 \u512a\u5148\u7af6\u50f9\uff08First-Look Deal\uff09\u662f\u8b93\u7279\u5b9a\u5ee3\u544a\u4e3b\u7372\u5f97\u512a\u5148\u67e5\u770b\u5eab\u5b58\u7684\u6a5f\u6703\uff0c\u5728\u958b\u653e\u5e02\u5834\u7af6\u50f9\u524d\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\u7684\u6a5f\u5236\u3002\u7576\u5a92\u9ad4\u6709\u65b0\u7684\u5ee3\u544a\u5c55\u793a\u6a5f\u6703\u6642\uff0c\u9019\u4e9b\u53d7\u9080\u5ee3\u544a\u4e3b\u53ef\u5148\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\uff0c\u82e5\u4e0d\u8cfc\u8cb7\uff0c\u5ee3\u544a\u4f4d\u624d\u6703\u9032\u5165 RTB \u7af6\u50f9\u5e02\u5834\u3002 \u512a\u5148\u7af6\u50f9\u7279\u9ede\uff1a 3. Private Auction vs. First-Look Deal \u5169\u7bc7\u5ee3\u544a\u4ea4\u6613\u65b9\u5f0f\u6dfa\u8ac7\u8aaa\u660e\u5230\u9019\uff0c\u5982\u679c\u60f3\u4e86\u89e3\u66f4\u591aDSP\u8207\u5ee3\u544a\u9593\u7684\u95dc\u4fc2\uff0c\u6b61\u8fce\u900f\u904e\u4ee5\u4e0b\u8868\u55ae\u806f\u7d61\u6211\u5011\uff1a Groundhog Technologies<\/p>","protected":false},"author":5,"featured_media":8291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[198],"tags":[],"class_list":["post-6657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts\/6657"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/comments?post=6657"}],"version-history":[{"count":3,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts\/6657\/revisions"}],"predecessor-version":[{"id":9821,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts\/6657\/revisions\/9821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/media\/8291"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/media?parent=6657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/categories?post=6657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/tags?post=6657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}