{"id":6255,"date":"2024-11-29T14:56:49","date_gmt":"2024-11-29T06:56:49","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=6255"},"modified":"2026-05-14T10:27:56","modified_gmt":"2026-05-14T02:27:56","slug":"dkt-reduces-cpc-25-2","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/zh-tw\/tech-outlook\/dkt-reduces-cpc-25-2.html","title":{"rendered":"CPC has been reduced by 25.2% through AI-Powered Dynamic Keyword Targeting"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_572140-a3, .wp-block-kadence-advancedheading.kt-adv-heading6255_572140-a3[data-kb-block=\"kb-adv-heading6255_572140-a3\"]{font-size:20px;line-height:40px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_572140-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_572140-a3[data-kb-block=\"kb-adv-heading6255_572140-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_572140-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_572140-a3[data-kb-block=\"kb-adv-heading6255_572140-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading6255_572140-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_572140-a3\">This case study explores the application and benefits of <a href=\"https:\/\/mi.ghtinc.com\/language\/en\/dynamic-keyword-targeting\" data-type=\"URL\" data-id=\"https:\/\/mi.ghtinc.com\/language\/en\/dynamic-keyword-targeting\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamic Keyword Targeting (DKT) <\/a>technology, highlighting its ability to optimize Cost-Per-Click (CPC) performance. Unlike conventional <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiVmIGZjvyJAxUExkwCHbsrKVYYABAAGgJ0bQ&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQiAo5u6BhDJARIsAAVoDWurMD7wf649217-kFNIf7qWciQBETWYVdhyDZTJlVzvXvvSgTWc7YwaAndIEALw_wcB&amp;ei=eNpGZ7TxM8Xo1e8PjebU8A0&amp;sig=AOD64_0Ux2zomEIm7QSK_IWKmDdADMSoeA&amp;q&amp;sqi=2&amp;nis=4&amp;adurl&amp;ved=2ahUKEwi0jfqYjvyJAxVFdPUHHQ0zFd4Q0Qx6BAgMEAE\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiVmIGZjvyJAxUExkwCHbsrKVYYABAAGgJ0bQ&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQiAo5u6BhDJARIsAAVoDWurMD7wf649217-kFNIf7qWciQBETWYVdhyDZTJlVzvXvvSgTWc7YwaAndIEALw_wcB&amp;ei=eNpGZ7TxM8Xo1e8PjebU8A0&amp;sig=AOD64_0Ux2zomEIm7QSK_IWKmDdADMSoeA&amp;q&amp;sqi=2&amp;nis=4&amp;adurl&amp;ved=2ahUKEwi0jfqYjvyJAxVFdPUHHQ0zFd4Q0Qx6BAgMEAE\" rel=\"noreferrer noopener\">Google keyword advertising<\/a>, our AI-driven DKT technology analyzes and predicts audience interests based on keywords from recently browsed articles. This enables precise audience identification and ensures advertising dollars are spent more effectively.<\/h2>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6255_a23bb7-d9 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6255_a23bb7-d9 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6255_a23bb7-d9\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_829a79-c0, .wp-block-kadence-advancedheading.kt-adv-heading6255_829a79-c0[data-kb-block=\"kb-adv-heading6255_829a79-c0\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_829a79-c0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_829a79-c0[data-kb-block=\"kb-adv-heading6255_829a79-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_829a79-c0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_829a79-c0[data-kb-block=\"kb-adv-heading6255_829a79-c0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6255_829a79-c0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_829a79-c0\"><strong>Traditional Approach<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_bcf4f8-80, .wp-block-kadence-advancedheading.kt-adv-heading6255_bcf4f8-80[data-kb-block=\"kb-adv-heading6255_bcf4f8-80\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_bcf4f8-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_bcf4f8-80[data-kb-block=\"kb-adv-heading6255_bcf4f8-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_bcf4f8-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_bcf4f8-80[data-kb-block=\"kb-adv-heading6255_bcf4f8-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6255_bcf4f8-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_bcf4f8-80\">In traditional advertising setups, keywords were often chosen based on assumptions about target users or product features. This approach inherently limits audience reach due to human-imagined constraints.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_b98983-72, .wp-block-kadence-advancedheading.kt-adv-heading6255_b98983-72[data-kb-block=\"kb-adv-heading6255_b98983-72\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_b98983-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_b98983-72[data-kb-block=\"kb-adv-heading6255_b98983-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_b98983-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_b98983-72[data-kb-block=\"kb-adv-heading6255_b98983-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6255_b98983-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_b98983-72\">With the advent of DKT, AI models analyze advertiser-provided keywords, identify audiences who have browsed related content, and predict their current interests. This predictive capability allows advertisers to connect with users who are actively searching for products or services, expanding the potential audience pool.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_3237ca-36, .wp-block-kadence-advancedheading.kt-adv-heading6255_3237ca-36[data-kb-block=\"kb-adv-heading6255_3237ca-36\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_3237ca-36 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_3237ca-36[data-kb-block=\"kb-adv-heading6255_3237ca-36\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_3237ca-36 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_3237ca-36[data-kb-block=\"kb-adv-heading6255_3237ca-36\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6255_3237ca-36 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_3237ca-36\"><em>Example:<\/em><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_05393c-1b, .wp-block-kadence-advancedheading.kt-adv-heading6255_05393c-1b[data-kb-block=\"kb-adv-heading6255_05393c-1b\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_05393c-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_05393c-1b[data-kb-block=\"kb-adv-heading6255_05393c-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_05393c-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_05393c-1b[data-kb-block=\"kb-adv-heading6255_05393c-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6255_05393c-1b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_05393c-1b\">For a product like a brand-specific foundation (e.g., Brand A), traditional methods would focus on Brand A\u2019s unique selling points and competing products (e.g., Brands B, C, D). However, human imagination often restricts the scope of potential audience keywords, leading to limited reach.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_0c05a2-55, .wp-block-kadence-advancedheading.kt-adv-heading6255_0c05a2-55[data-kb-block=\"kb-adv-heading6255_0c05a2-55\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_0c05a2-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_0c05a2-55[data-kb-block=\"kb-adv-heading6255_0c05a2-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_0c05a2-55 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_0c05a2-55[data-kb-block=\"kb-adv-heading6255_0c05a2-55\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6255_0c05a2-55 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_0c05a2-55\"><strong>New Insights with DKT<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_eccefe-77, .wp-block-kadence-advancedheading.kt-adv-heading6255_eccefe-77[data-kb-block=\"kb-adv-heading6255_eccefe-77\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_eccefe-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_eccefe-77[data-kb-block=\"kb-adv-heading6255_eccefe-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_eccefe-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_eccefe-77[data-kb-block=\"kb-adv-heading6255_eccefe-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6255_eccefe-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_eccefe-77\">With DKT, AI expands the audience identification process outward in concentric layers. For instance, after analyzing Brand A and its competitive landscape, the model may identify unexpected yet highly relevant audience segments. Keywords like &#8220;eco-friendly products&#8221; or &#8220;orthodontics&#8221; could emerge as signals of interest in the foundation, even though they appear unrelated at first glance.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_1176dd-b8, .wp-block-kadence-advancedheading.kt-adv-heading6255_1176dd-b8[data-kb-block=\"kb-adv-heading6255_1176dd-b8\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_1176dd-b8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_1176dd-b8[data-kb-block=\"kb-adv-heading6255_1176dd-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_1176dd-b8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_1176dd-b8[data-kb-block=\"kb-adv-heading6255_1176dd-b8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6255_1176dd-b8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_1176dd-b8\"><strong>Case Study: High-End Beauty Treatment Campaign<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_a105a5-84, .wp-block-kadence-advancedheading.kt-adv-heading6255_a105a5-84[data-kb-block=\"kb-adv-heading6255_a105a5-84\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_a105a5-84 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_a105a5-84[data-kb-block=\"kb-adv-heading6255_a105a5-84\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_a105a5-84 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_a105a5-84[data-kb-block=\"kb-adv-heading6255_a105a5-84\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6255_a105a5-84 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_a105a5-84\">In one real-world example, a campaign for high-end beauty treatments initially targeted audiences with assumed interests in medical aesthetics, luxury goods, and shopping. However, DKT revealed surprising insights:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_406c22-81:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_406c22-81 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_406c22-81 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_406c22-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items6255_406c22-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items6255_406c22-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6255_406c22-81 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6255_cd3b9e-9b .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6255_cd3b9e-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6255_cd3b9e-9b kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Targeting users interested in luxury goods and medical aesthetics resulted in high CPCs.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6255_c4497b-72 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6255_c4497b-72 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6255_c4497b-72 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Audiences who preferred &#8220;style and fashion&#8221; demonstrated better click-through performance.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6255_034307-02 .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6255_034307-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6255_034307-02 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Further analysis showed that users interested in beauty treatments were also drawn to health, wellness, and travel content.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-image6255_3e2d28-01 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6255_3e2d28-01 size-large\"><img decoding=\"async\" width=\"879\" height=\"1024\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_TA\u8208\u8da3\u8868\u73fe_Eng-879x1024.png\" alt=\"DKT_TA Interest Category\" class=\"kb-img wp-image-6300\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_TA\u8208\u8da3\u8868\u73fe_Eng-879x1024.png 879w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_TA\u8208\u8da3\u8868\u73fe_Eng-258x300.png 258w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_TA\u8208\u8da3\u8868\u73fe_Eng-768x895.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_TA\u8208\u8da3\u8868\u73fe_Eng.png 1097w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_29c51f-d6, .wp-block-kadence-advancedheading.kt-adv-heading6255_29c51f-d6[data-kb-block=\"kb-adv-heading6255_29c51f-d6\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_29c51f-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_29c51f-d6[data-kb-block=\"kb-adv-heading6255_29c51f-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_29c51f-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_29c51f-d6[data-kb-block=\"kb-adv-heading6255_29c51f-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6255_29c51f-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_29c51f-d6\"><em>Keyword Analysis<\/em><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_9e3426-23, .wp-block-kadence-advancedheading.kt-adv-heading6255_9e3426-23[data-kb-block=\"kb-adv-heading6255_9e3426-23\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_9e3426-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_9e3426-23[data-kb-block=\"kb-adv-heading6255_9e3426-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_9e3426-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_9e3426-23[data-kb-block=\"kb-adv-heading6255_9e3426-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6255_9e3426-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_9e3426-23\">The most engaged audience segments frequently interacted with keywords related to travel, health, beauty, fashion, and shopping. Surprisingly, medical aesthetics keywords were underrepresented, while health-related terms dominated.<\/p>\n\n\n<style>.kb-image6255_37c44e-da .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6255_37c44e-da size-large\"><img decoding=\"async\" width=\"1024\" height=\"1012\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_\u95dc\u9375\u5b57_Eng-1024x1012.png\" alt=\"DKT_Interest Keyword\" class=\"kb-img wp-image-6301\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_\u95dc\u9375\u5b57_Eng-1024x1012.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_\u95dc\u9375\u5b57_Eng-300x296.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_\u95dc\u9375\u5b57_Eng-768x759.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_\u95dc\u9375\u5b57_Eng.png 1097w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_ad374f-29, .wp-block-kadence-advancedheading.kt-adv-heading6255_ad374f-29[data-kb-block=\"kb-adv-heading6255_ad374f-29\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_ad374f-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_ad374f-29[data-kb-block=\"kb-adv-heading6255_ad374f-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_ad374f-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_ad374f-29[data-kb-block=\"kb-adv-heading6255_ad374f-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading6255_ad374f-29 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_ad374f-29\"><em>Performance Metrics<\/em><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_c28c86-af, .wp-block-kadence-advancedheading.kt-adv-heading6255_c28c86-af[data-kb-block=\"kb-adv-heading6255_c28c86-af\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_c28c86-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_c28c86-af[data-kb-block=\"kb-adv-heading6255_c28c86-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_c28c86-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_c28c86-af[data-kb-block=\"kb-adv-heading6255_c28c86-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading6255_c28c86-af wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_c28c86-af\">Advertising groups utilizing DKT consistently outperformed those with standard keyword targeting. For instance, CPC in the &#8220;style and fashion&#8221; segment was 25.2% lower than non-DKT campaigns.<\/p>\n\n\n<style>.kb-image6255_4bdbb7-2d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6255_4bdbb7-2d size-large\"><img decoding=\"async\" width=\"1014\" height=\"1024\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_CPC_En-1014x1024.png\" alt=\"DKT_CPC performance\" class=\"kb-img wp-image-6302\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_CPC_En-1014x1024.png 1014w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_CPC_En-297x300.png 297w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_CPC_En-150x150.png 150w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_CPC_En-768x776.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2024\/11\/DKT_CPC_En.png 1097w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6255_a287fd-22, .wp-block-kadence-advancedheading.kt-adv-heading6255_a287fd-22[data-kb-block=\"kb-adv-heading6255_a287fd-22\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6255_a287fd-22 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6255_a287fd-22[data-kb-block=\"kb-adv-heading6255_a287fd-22\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading6255_a287fd-22 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading6255_a287fd-22[data-kb-block=\"kb-adv-heading6255_a287fd-22\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading6255_a287fd-22 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6255_a287fd-22\"><strong>Conclusion<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_d3b0e3-48:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_d3b0e3-48 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_d3b0e3-48 ul.kt-svg-icon-list{grid-row-gap:10px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items6255_d3b0e3-48 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:15px;}.kt-svg-icon-list-items6255_d3b0e3-48 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items6255_d3b0e3-48 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:18px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items6255_d3b0e3-48 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-6255_cbd5c5-cd .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6255_cbd5c5-cd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6255_cbd5c5-cd kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Audience Identification:<\/strong> Advertisers uncertain about their target audience can leverage DKT to discover new, interest-aligned audience segments.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6255_8bc082-8b .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6255_8bc082-8b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6255_8bc082-8b kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Post-Campaign Insights:<\/strong> Use DKT-generated keyword insights to refine and expand future marketing content.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-6255_2b3ba7-ab .kt-svg-icon-list-single{font-size:20px !important;}.kt-svg-icon-list-item-6255_2b3ba7-ab .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-6255_2b3ba7-ab kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Superior CPC Performance:<\/strong> Campaigns utilizing DKT achieve better CPC results and connect with more precise audience groups.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6255_e2a594-52 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6255_e2a594-52 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6255_e2a594-52\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-5559\" data-uid=\"6a13ba6f500d4\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-5559\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"5559\"\n\t\t\t\t data-color-option=\"default\" data-design=\"flat\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a13ba6f500d4\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a13ba6f500d4\" id=\"forminator-field-name-1_6a13ba6f500d4-label\" 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John\" id=\"forminator-field-name-1_6a13ba6f500d4\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a13ba6f500d4\" id=\"forminator-field-email-1_6a13ba6f500d4-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@company.com\" id=\"forminator-field-email-1_6a13ba6f500d4\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_6a13ba6f500d4\" id=\"forminator-field-textarea-1_6a13ba6f500d4-label\" class=\"forminator-label\">Message <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"Enter your message...\" id=\"forminator-field-textarea-1_6a13ba6f500d4\" class=\"forminator-textarea\" rows=\"6\" style=\"--forminator-textarea-min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_6a13ba6f500d4-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6Lf7KRAqAAAAAKhC8VlCz994XAren16NA6VrwqgP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Send Message<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"cf3ee92145\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/zh-tw\/wp-json\/wp\/v2\/posts\/6255\" \/><input type=\"hidden\" name=\"form_id\" value=\"5559\"><input type=\"hidden\" name=\"page_id\" value=\"6255\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mi.ghtinc.com\/zh-tw\/tech-outlook\/dkt-reduces-cpc-25-2.html\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This case study explores the application and benefits of Dynamic Keyword Targeting (DKT) technology, highlighting its ability to optimize Cost-Per-Click (CPC) performance. Unlike conventional Google keyword advertising, our AI-driven DKT technology analyzes and predicts audience interests based on keywords from recently browsed articles. This enables precise audience identification and ensures advertising dollars are spent more&hellip;&nbsp;<a href=\"https:\/\/mi.ghtinc.com\/zh-tw\/tech-outlook\/dkt-reduces-cpc-25-2.html\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">CPC has been reduced by 25.2% through AI-Powered Dynamic Keyword Targeting<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":8910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[221],"tags":[298],"class_list":["post-6255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-outlook","tag-dkt"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts\/6255"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/comments?post=6255"}],"version-history":[{"count":8,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts\/6255\/revisions"}],"predecessor-version":[{"id":6485,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/posts\/6255\/revisions\/6485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/media\/8910"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/media?parent=6255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/categories?post=6255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/zh-tw\/wp-json\/wp\/v2\/tags?post=6255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}