{"id":6855,"date":"2025-06-12T09:39:49","date_gmt":"2025-06-12T01:39:49","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=6855"},"modified":"2026-02-11T15:46:11","modified_gmt":"2026-02-11T07:46:11","slug":"demand-generation-en","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en_us\/industry-knowledge\/demand-generation-en.html","title":{"rendered":"What is Demand Generation? Turning Brands from \u201cSearched\u201d to \u201cSeen\u201d"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_8f5f46-b9, .wp-block-kadence-advancedheading.kt-adv-heading6855_8f5f46-b9[data-kb-block=\"kb-adv-heading6855_8f5f46-b9\"]{font-size:18px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_8f5f46-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_8f5f46-b9[data-kb-block=\"kb-adv-heading6855_8f5f46-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading6855_8f5f46-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_8f5f46-b9\">In an era where digital advertising is becoming increasingly competitive, relying solely on consumer-initiated searches is no longer enough to support a brand\u2019s growth. Businesses must take the initiative to place their brand in front of potential customers instead of waiting to be found. This is precisely where <strong>Demand Generation<\/strong> plays a crucial role.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_1c6d7f-9c, .wp-block-kadence-advancedheading.kt-adv-heading6855_1c6d7f-9c[data-kb-block=\"kb-adv-heading6855_1c6d7f-9c\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_1c6d7f-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_1c6d7f-9c[data-kb-block=\"kb-adv-heading6855_1c6d7f-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_1c6d7f-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_1c6d7f-9c\">In the past digital marketing landscape, brand growth depended on being \u201csearched\u201d: consumers actively entered keywords to express their intent, and brands responded with targeted keyword ads. However, Google\u2019s latest advertising trends indicate that with the rise of AI tools like ChatGPT, user search behavior is undergoing major changes. Many brands are finding that organic search traffic is not what it used to be. Consumers&#8217; exploratory behavior has become fragmented and unpredictable, rendering the traditional sales funnel outdated.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6855_119ae4-83 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6855_119ae4-83 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6855_119ae4-83\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_f2a566-1a, .wp-block-kadence-advancedheading.kt-adv-heading6855_f2a566-1a[data-kb-block=\"kb-adv-heading6855_f2a566-1a\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_f2a566-1a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_f2a566-1a[data-kb-block=\"kb-adv-heading6855_f2a566-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_f2a566-1a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_f2a566-1a\"><strong>1. What is Demand Generation?<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_532e7c-45, .wp-block-kadence-advancedheading.kt-adv-heading6855_532e7c-45[data-kb-block=\"kb-adv-heading6855_532e7c-45\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_532e7c-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_532e7c-45[data-kb-block=\"kb-adv-heading6855_532e7c-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_532e7c-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_532e7c-45\"><strong>It\u2019s the strategy of placing your brand into the consumer&#8217;s field of vision before they generate a specific need.<\/strong> In other words, brands should proactively create dialogue and appeal, rather than passively wait to be discovered. The core of this marketing approach is about <strong>being seen<\/strong>\u2014sparking interest, curiosity, or affinity toward the brand before consumers even realize they have a need. Unlike traditional demand response, this is about planting a seed in the consumer&#8217;s mind that can grow over time.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_11428d-85, .wp-block-kadence-advancedheading.kt-adv-heading6855_11428d-85[data-kb-block=\"kb-adv-heading6855_11428d-85\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_11428d-85 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_11428d-85[data-kb-block=\"kb-adv-heading6855_11428d-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_11428d-85 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_11428d-85\">Consumers today don\u2019t shop or browse through a single platform or channel. They might watch videos during their commute, scroll through product pages at lunch, or research travel options before bed. Purchasing decisions stretch across time and platforms. If brands focus only on search or conversion stages, they risk missing a large share of potential customers. Demand Generation helps expand reach and boost brand recall among unfamiliar audiences\u2014an ideal strategy for new market entrants or mature brands seeking growth breakthroughs.<\/p>\n\n\n<style>.kb-row-layout-id6855_636ffe-f1 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id6855_636ffe-f1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id6855_636ffe-f1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id6855_636ffe-f1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6855_636ffe-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id6855_636ffe-f1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6855_636ffe-f1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{display:flex;}.kadence-column6855_b2c773-a9 > .kt-inside-inner-col,.kadence-column6855_b2c773-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column6855_b2c773-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column6855_b2c773-a9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6855_b2c773-a9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column6855_b2c773-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6855_b2c773-a9{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column6855_b2c773-a9{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6855_b2c773-a9{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column6855_b2c773-a9{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6855_b2c773-a9{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column6855_b2c773-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6855_b2c773-a9\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-greenshift-blocks-iconbox gspb_iconBox gspb_iconBox-id-gsbp-d4c7833\" id=\"gspb_iconBox-id-gsbp-d4c7833\"><div class=\"gspb_iconBox__wrapper\" style=\"display:inline-flex\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"72\" height=\"72\" viewBox=\"0 0 1280 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M1072 960h-864c-8.8 0-16 7.2-16 16v32c0 8.8 7.2 16 16 16h864c8.8 0 16-7.2 16-16v-32c0-8.8-7.2-16-16-16zM1168 320c-61.8 0-112 50.2-112 112 0 15.2 3 29.6 8.6 42.8l-112.6 67.6c-10.4 6.2-21.6 9.2-32.8 9.2-22.2 0-43.8-11.6-55.6-32.2l-148.8-260.4c22.6-20.6 37.2-50 37.2-83 0-61.8-50.2-112-112-112s-112 50.2-112 112c0 33 14.6 62.4 37.2 82.8l-148.8 260.4c-11.8 20.8-33.4 32.2-55.6 32.2-11.2 0-22.6-3-32.8-9.2l-112.6-67.6c5.4-13.2 8.6-27.6 8.6-42.8 0-61.8-50.2-112-112-112s-112 50.4-112 112.2 50.2 112 112 112c4 0 7.8-0.8 11.6-1.2l132.4 353.2h768l132.4-353.2c3.8 0.4 7.6 1.2 11.6 1.2 61.8 0 112-50.2 112-112s-50.2-112-112-112zM640 128c26.4 0 48 21.6 48 48s-21.6 48-48 48-48-21.6-48-48 21.6-48 48-48zM112 480c-26.4 0-48-21.6-48-48s21.6-48 48-48 48 21.6 48 48-21.6 48-48 48zM979.6 832h-679.2l-112-298.8 106.8 64c20 12 42.6 18.2 65.8 18.2 45.8 0 88.4-24.8 111.2-64.6l151.2-264.6c5.6 0.8 11 1.6 16.8 1.6s11.2-0.8 16.8-1.6l151 264.8c22.8 39.8 65.4 64.4 111.2 64.4 23.2 0 45.8-6.4 65.8-18.2l106.8-64-112.2 298.8zM1168 480c-26.4 0-48-21.6-48-48s21.6-48 48-48 48 21.6 48 48-21.6 48-48 48z\"><\/path><\/svg><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column6855_6b5738-fa > .kt-inside-inner-col,.kadence-column6855_6b5738-fa > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column6855_6b5738-fa > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column6855_6b5738-fa > .kt-inside-inner-col{flex-direction:column;}.kadence-column6855_6b5738-fa > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column6855_6b5738-fa > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column6855_6b5738-fa{position:relative;}@media all and (max-width: 1024px){.kadence-column6855_6b5738-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column6855_6b5738-fa > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column6855_6b5738-fa\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading6855_996576-c7, .wp-block-kadence-advancedheading.kt-adv-heading6855_996576-c7[data-kb-block=\"kb-adv-heading6855_996576-c7\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_996576-c7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_996576-c7[data-kb-block=\"kb-adv-heading6855_996576-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_996576-c7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_996576-c7\"><strong>Core Strategies of Demand Generation<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-c6e0337\" id=\"gspb_iconsList-id-gsbp-c6e0337\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M640.4 487.6l-99.4 198.8c-12 24.2-46.8 23.4-57.8-1.2l-113.8-252.6-60 143.4h-188.2l365 373c14.2 14.6 37.2 14.6 51.4 0l365.2-373h-218.2l-44.2-88.4zM947.4 147.8l-4.8-5c-103-105.2-271.6-105.2-374.8 0l-55.8 57.2-55.8-57c-103-105.4-271.8-105.4-374.8 0l-4.8 4.8c-97.4 99.6-101.6 258.2-14.6 364.2h204.8l71.8-172.4c10.8-25.8 47.2-26.4 58.8-0.8l116.4 258.6 98-195.8c11.8-23.6 45.4-23.6 57.2 0l55.2 110.4h237.8c87-106 82.8-264.6-14.6-364.2z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>Proactive Exposure:<\/strong> Appear before consumers start searching. Use YouTube ads, GDN, and DSP channels to establish brand awareness early.<br><\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>Diverse Content:<\/strong> Create YouTube videos, manage social media, write SEO blog posts, and launch Facebook\/IG ads to increase visibility and engagement across platforms.<br><\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1152 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M927.4 0h-702.8c-8.4 0-16.2 4.4-20.6 11.6l-200.6 325.6c-5.4 8.8-4.4 20.2 2.4 28l552 650.4c9.6 11.2 26.8 11.2 36.4 0l552-650.4c6.8-7.8 7.6-19.2 2.4-28l-200.6-325.6c-4.4-7.2-12.2-11.6-20.6-11.6zM900.2 72l148.6 248h-166l-113.6-248h131zM690 72l113.6 248h-455.4l113.8-248h228zM251.8 72h131l-113.6 248h-166l148.6-248zM122.4 384h146l163.6 384-309.6-384zM346.4 384h459l-229.4 527.6-229.6-527.6zM720 768l163.6-384h146l-309.6 384z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>High-Quality Creatives:<\/strong> The appeal of images, videos, and website interactions is now a key competitive advantage.<br><\/span><\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_dfb4f9-a3, .wp-block-kadence-advancedheading.kt-adv-heading6855_dfb4f9-a3[data-kb-block=\"kb-adv-heading6855_dfb4f9-a3\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_dfb4f9-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_dfb4f9-a3[data-kb-block=\"kb-adv-heading6855_dfb4f9-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_dfb4f9-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_dfb4f9-a3\"><strong>2. The Shift and Challenges in Consumer Behavior<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_f4b2c7-24, .wp-block-kadence-advancedheading.kt-adv-heading6855_f4b2c7-24[data-kb-block=\"kb-adv-heading6855_f4b2c7-24\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_f4b2c7-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_f4b2c7-24[data-kb-block=\"kb-adv-heading6855_f4b2c7-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_f4b2c7-24 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_f4b2c7-24\">Unlike in the past, consumers now often bypass traditional search engines. With tools like ChatGPT, some now prefer asking situational questions to AI, receiving concise, sourced answers. This streamlines the information-gathering process and reduces the need to enter multiple keywords and sift through results. As consumers become less reliant on keyword searches, this disrupts traditional digital advertising, particularly Google\u2019s search ads. With fewer searches, ad impressions decrease, driving up cost-per-click.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_cb2947-8d, .wp-block-kadence-advancedheading.kt-adv-heading6855_cb2947-8d[data-kb-block=\"kb-adv-heading6855_cb2947-8d\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_cb2947-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_cb2947-8d[data-kb-block=\"kb-adv-heading6855_cb2947-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_cb2947-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_cb2947-8d\"><strong>3. Impact on Digital Advertising &amp; How to Respond<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_1e7cf3-c3, .wp-block-kadence-advancedheading.kt-adv-heading6855_1e7cf3-c3[data-kb-block=\"kb-adv-heading6855_1e7cf3-c3\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_1e7cf3-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_1e7cf3-c3[data-kb-block=\"kb-adv-heading6855_1e7cf3-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_1e7cf3-c3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_1e7cf3-c3\"><strong>(1) From Keyword-Based to Phrase-Based Targeting<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_f781a4-aa, .wp-block-kadence-advancedheading.kt-adv-heading6855_f781a4-aa[data-kb-block=\"kb-adv-heading6855_f781a4-aa\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_f781a4-aa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_f781a4-aa[data-kb-block=\"kb-adv-heading6855_f781a4-aa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_f781a4-aa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_f781a4-aa\">Ads can no longer rely on single keywords. As consumers use more contextual, scenario-driven queries, ad systems need to understand and infer intent through context.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_2db733-fd, .wp-block-kadence-advancedheading.kt-adv-heading6855_2db733-fd[data-kb-block=\"kb-adv-heading6855_2db733-fd\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_2db733-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_2db733-fd[data-kb-block=\"kb-adv-heading6855_2db733-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_2db733-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_2db733-fd\"><strong>(2) From Static to Dynamic Creatives<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_6b2048-94, .wp-block-kadence-advancedheading.kt-adv-heading6855_6b2048-94[data-kb-block=\"kb-adv-heading6855_6b2048-94\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_6b2048-94 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_6b2048-94[data-kb-block=\"kb-adv-heading6855_6b2048-94\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_6b2048-94 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_6b2048-94\">When consumer intent is still unclear, emotional, story-driven, and visually engaging content, not just discounts, captures attention. Creatives must be rapidly generated, tested, and matched to various scenarios.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_ab17c9-bb, .wp-block-kadence-advancedheading.kt-adv-heading6855_ab17c9-bb[data-kb-block=\"kb-adv-heading6855_ab17c9-bb\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_ab17c9-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_ab17c9-bb[data-kb-block=\"kb-adv-heading6855_ab17c9-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_ab17c9-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_ab17c9-bb\"><strong>(3) Shift in Performance Metrics<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_426075-fd, .wp-block-kadence-advancedheading.kt-adv-heading6855_426075-fd[data-kb-block=\"kb-adv-heading6855_426075-fd\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_426075-fd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_426075-fd[data-kb-block=\"kb-adv-heading6855_426075-fd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_426075-fd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_426075-fd\">Traditional click-through and conversion rates are no longer sufficient when demand hasn\u2019t yet formed. Brands need a robust data infrastructure to measure long-term value through cross-channel attribution, incrementality testing, and memory impact.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_c20e87-1d, .wp-block-kadence-advancedheading.kt-adv-heading6855_c20e87-1d[data-kb-block=\"kb-adv-heading6855_c20e87-1d\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_c20e87-1d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_c20e87-1d[data-kb-block=\"kb-adv-heading6855_c20e87-1d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_c20e87-1d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_c20e87-1d\"><strong>4. Combining Demand Generation with Ad Strategy<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_61566a-35, .wp-block-kadence-advancedheading.kt-adv-heading6855_61566a-35[data-kb-block=\"kb-adv-heading6855_61566a-35\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_61566a-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_61566a-35[data-kb-block=\"kb-adv-heading6855_61566a-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_61566a-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_61566a-35\"><strong>(1) Use<a href=\"https:\/\/mi.ghtinc.com\/language\/en\/ai-advertising-mi-dsp\"> DSP<\/a> for Proactive Exposure:<\/strong> Through DSP, visually engaging ads can be delivered across display networks and platforms to capture attention before search intent arises.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_836b63-78, .wp-block-kadence-advancedheading.kt-adv-heading6855_836b63-78[data-kb-block=\"kb-adv-heading6855_836b63-78\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_836b63-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_836b63-78[data-kb-block=\"kb-adv-heading6855_836b63-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_836b63-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_836b63-78\"><strong>(2) Leverage <a href=\"https:\/\/mi.ghtinc.com\/language\/en\/dynamic-keyword-targeting\">DKT<\/a> to Expand Reach:<\/strong> DKT helps analyze context and discover emerging keywords, allowing brands to infer interests and reach audiences who haven\u2019t explicitly searched for their products or services.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_a26a98-09, .wp-block-kadence-advancedheading.kt-adv-heading6855_a26a98-09[data-kb-block=\"kb-adv-heading6855_a26a98-09\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_a26a98-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_a26a98-09[data-kb-block=\"kb-adv-heading6855_a26a98-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_a26a98-09 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_a26a98-09\"><strong>(3) Create High-Quality Creatives: <\/strong>Invest in compelling videos, visuals, and copywriting to capture interest and stand out from the crowd.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_9b36b8-82, .wp-block-kadence-advancedheading.kt-adv-heading6855_9b36b8-82[data-kb-block=\"kb-adv-heading6855_9b36b8-82\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_9b36b8-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_9b36b8-82[data-kb-block=\"kb-adv-heading6855_9b36b8-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_9b36b8-82 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_9b36b8-82\"><strong>(4) Omnichannel Integration:<\/strong> Combine DSP, DKT, and other channels (social media, SEO, etc.) to build a comprehensive Demand Generation strategy.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_6f3459-a4, .wp-block-kadence-advancedheading.kt-adv-heading6855_6f3459-a4[data-kb-block=\"kb-adv-heading6855_6f3459-a4\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_6f3459-a4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_6f3459-a4[data-kb-block=\"kb-adv-heading6855_6f3459-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_6f3459-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_6f3459-a4\"><strong>(5) Data-Driven Optimization<\/strong>: Use DSP and DKT data to refine campaigns continually. AI-driven solutions help maximize ad ROI.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_a61c7e-55, .wp-block-kadence-advancedheading.kt-adv-heading6855_a61c7e-55[data-kb-block=\"kb-adv-heading6855_a61c7e-55\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_a61c7e-55 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_a61c7e-55[data-kb-block=\"kb-adv-heading6855_a61c7e-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_a61c7e-55 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_a61c7e-55\"><strong>(6) Advertising Strategy in Four Phases:<\/strong><\/p>\n\n\n<style>.kb-image6855_95970f-ba.kb-image-is-ratio-size, .kb-image6855_95970f-ba .kb-image-is-ratio-size{max-width:890px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image6855_95970f-ba.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image6855_95970f-ba .kb-image-is-ratio-size{align-self:unset;}.kb-image6855_95970f-ba{max-width:890px;}.image-is-svg.kb-image6855_95970f-ba{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image6855_95970f-ba img{width:100%;}.kb-image6855_95970f-ba .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image6855_95970f-ba size-large\"><img decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/06\/Demand-Generation-eng-1024x457.png\" alt=\"Demand Generation\" class=\"kb-img wp-image-6872\" title=\"\" srcset=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/06\/Demand-Generation-eng-1024x457.png 1024w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/06\/Demand-Generation-eng-300x134.png 300w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/06\/Demand-Generation-eng-768x343.png 768w, https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/06\/Demand-Generation-eng.png 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_b54fbe-bd, .wp-block-kadence-advancedheading.kt-adv-heading6855_b54fbe-bd[data-kb-block=\"kb-adv-heading6855_b54fbe-bd\"]{font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_b54fbe-bd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_b54fbe-bd[data-kb-block=\"kb-adv-heading6855_b54fbe-bd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_b54fbe-bd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_b54fbe-bd\"><strong>5. Summary<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading6855_cdbafc-34, .wp-block-kadence-advancedheading.kt-adv-heading6855_cdbafc-34[data-kb-block=\"kb-adv-heading6855_cdbafc-34\"]{font-size:18px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading6855_cdbafc-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading6855_cdbafc-34[data-kb-block=\"kb-adv-heading6855_cdbafc-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading6855_cdbafc-34 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading6855_cdbafc-34\">In the AI era, digital advertising must be more proactive, not reactive. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Demand_generation\" target=\"_blank\" rel=\"noopener\">Demand Generation <\/a>strategies are essential for sparking curiosity and emotional resonance before a consumer even thinks about searching. By integrating the capabilities of DSP and DKT, brands can attract potential customers early, establish connections before the search begins, and continuously optimize using data to gain a competitive edge in a crowded market.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-6855_dcc9a2-b0 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-6855_dcc9a2-b0 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-6855_dcc9a2-b0\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-5559\" data-uid=\"69fca460c3621\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-5559\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-5559 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"5559\"\n\t\t\t\t data-color-option=\"default\" data-design=\"flat\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"69fca460c3621\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_69fca460c3621\" id=\"forminator-field-name-1_69fca460c3621-label\" class=\"forminator-label\">Name <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"E.g. John\" id=\"forminator-field-name-1_69fca460c3621\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69fca460c3621\" id=\"forminator-field-email-1_69fca460c3621-label\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"E.g. john@company.com\" id=\"forminator-field-email-1_69fca460c3621\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"textarea-1\" class=\"forminator-field-textarea forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-textarea-1_69fca460c3621\" id=\"forminator-field-textarea-1_69fca460c3621-label\" class=\"forminator-label\">Message <span class=\"forminator-required\">*<\/span><\/label><textarea name=\"textarea-1\" placeholder=\"Enter your message...\" id=\"forminator-field-textarea-1_69fca460c3621\" class=\"forminator-textarea\" rows=\"6\" style=\"min-height:140px;\" maxlength=\"180\" ><\/textarea><span id=\"forminator-field-textarea-1_69fca460c3621-description\" class=\"forminator-description\"><span data-limit=\"180\" data-type=\"characters\" data-editor=\"\">0 \/ 180<\/span><\/span><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"captcha-1\" class=\"forminator-field-captcha forminator-col forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"inline\" data-sitekey=\"6Lf7KRAqAAAAAKhC8VlCz994XAren16NA6VrwqgP\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Send Message<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"59d51499ee\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en_us\/wp-json\/wp\/v2\/posts\/6855\" \/><input type=\"hidden\" name=\"form_id\" value=\"5559\"><input type=\"hidden\" name=\"page_id\" value=\"6855\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/mi.ghtinc.com\/en_us\/industry-knowledge\/demand-generation-en.html\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an era where digital advertising is becoming increasingly competitive, relying solely on consumer-initiated searches is no longer enough to support a brand\u2019s growth. Businesses must take the initiative to place their brand in front of potential customers instead of waiting to be found. This is precisely where Demand Generation plays a crucial role. In&hellip;&nbsp;<a href=\"https:\/\/mi.ghtinc.com\/en_us\/industry-knowledge\/demand-generation-en.html\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">What is Demand Generation? Turning Brands from \u201cSearched\u201d to \u201cSeen\u201d<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":8782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_iconBox-id-gsbp-d4c7833 svg{height:40px!important;width:40px!important;min-width:40px!important;margin:0!important}#gspb_iconBox-id-gsbp-d4c7833{justify-content:center;display:flex}#gspb_iconBox-id-gsbp-d4c7833 svg,#gspb_iconBox-id-gsbp-d4c7833 svg path{fill:var(--wp--preset--color--neve-text-color, var(--nv-text-color))!important}#gspb_iconBox-id-gsbp-d4c7833 .gspb_iconBox__wrapper:hover svg,#gspb_iconBox-id-gsbp-d4c7833 .gspb_iconBox__wrapper:hover svg path,#gspb_iconBox-id-gsbp-d4c7833 svg:hover,#gspb_iconBox-id-gsbp-d4c7833 svg:hover path{fill:var(--wp--preset--color--nv-dark-bg, var(--nv-dark-bg))!important}#gspb_iconBox-id-gsbp-d4c7833 .gspb_iconBox__wrapper{background-color:#a1cf4670;padding:20px;border-radius:50%}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList .gspb_iconsList__item__text{margin-left:15px}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList .gspb_iconsList__item{display:flex;flex-direction:row;align-items:center;position:relative;font-size:18px}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList .gspb_iconsList__item svg path{fill:#2184f9!important}body #gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList .gspb_iconsList__item img,body #gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList .gspb_iconsList__item svg{margin:0!important}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList{margin-top:20px}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='0'] svg{height:20px!important;width:20px!important;min-width:20px!important;fill:var(--wp--preset--color--neve-link-color, var(--nv-primary-accent))!important;margin:0!important}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='0'] svg path,#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='1'] svg{fill:var(--wp--preset--color--neve-link-color, var(--nv-primary-accent))!important}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='1'] svg,#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='2'] svg{height:20px!important;width:20px!important;min-width:20px!important;margin:0!important}#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='1'] svg path,#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='2'] svg,#gspb_iconsList-id-gsbp-c6e0337.gspb_iconsList [data-id='2'] svg path{fill:var(--wp--preset--color--neve-link-color, var(--nv-primary-accent))!important}","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[223],"tags":[],"class_list":["post-6855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-knowledge"],"_links":{"self":[{"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/posts\/6855"}],"collection":[{"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/comments?post=6855"}],"version-history":[{"count":2,"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/posts\/6855\/revisions"}],"predecessor-version":[{"id":6873,"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/posts\/6855\/revisions\/6873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/media\/8782"}],"wp:attachment":[{"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/media?parent=6855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/categories?post=6855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mi.ghtinc.com\/en_us\/wp-json\/wp\/v2\/tags?post=6855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}