{"id":8585,"date":"2026-02-13T09:55:42","date_gmt":"2026-02-13T01:55:42","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=8585"},"modified":"2026-05-25T09:47:09","modified_gmt":"2026-05-25T01:47:09","slug":"ai-%e4%bb%a3%e7%90%86%e4%ba%ba","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/insights\/ai-%e4%bb%a3%e7%90%86%e4%ba%ba.html","title":{"rendered":"\u30102026 \u5ee3\u544a\u8da8\u52e2\u3011\u4e86\u89e3 AI \u4ee3\u7406\u4eba\u7684\u7af6\u50f9\u6230\u722d"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef4d3c4-0169\" id=\"gspb_row-id-gsbp-cef4d3c4-0169\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-cbb0e411-c4d8\" id=\"gspb_col-id-gsbp-cbb0e411-c4d8\">\n<div id=\"gspb_heading-id-gsbp-c6588fe1-cf6b\" class=\"gspb_heading gspb_heading-id-gsbp-c6588fe1-cf6b \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">\u5e02\u5834\u6d1e\u5bdf<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-6ade63a8-54c6\" class=\"gspb_heading gspb_heading-id-gsbp-6ade63a8-54c6 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">\u30102026 \u5ee3\u544a\u8da8\u52e2\u3011\u4e86\u89e3 AI \u4ee3\u7406\u4eba\u7684\u7af6\u50f9\u6230\u722d<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-250ae65a-d93e\" id=\"gspb_container-id-gsbp-250ae65a-d93e\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8585_d0f9ae-22, .wp-block-kadence-advancedheading.kt-adv-heading8585_d0f9ae-22[data-kb-block=\"kb-adv-heading8585_d0f9ae-22\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8585_d0f9ae-22 mark.kt-highlight, 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\u4e3b\u5c0e\u7684\u5168\u65b0\u5178\u7bc4\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-c3ab6a3d-9725\" id=\"gspb_col-id-gsbp-c3ab6a3d-9725\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-04579b1\" id=\"gspb_image-id-gsbp-04579b1\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2026\/01\/\u5728AI-Agent\u6d6a\u6f6e\u4e0b\uff0c\u5ee3\u544a\u4e3b\u5982\u4f55\u900f\u904e-MI-DSP-\u4f48\u5c40\u65b0\u5ee3\u544a\u751f\u614b.png\" data-src=\"\" alt=\"AI\u4ee3\u7406\u4eba\" loading=\"lazy\" width=\"981\" height=\"590\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-061f92f\" id=\"gspb_row-id-gsbp-061f92f\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-740c305\" id=\"gspb_col-id-gsbp-740c305\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e159cea\" id=\"gspb_container-id-gsbp-e159cea\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8585_ff69d6-e6, .wp-block-kadence-advancedheading.kt-adv-heading8585_ff69d6-e6[data-kb-block=\"kb-adv-heading8585_ff69d6-e6\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_ff69d6-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_ff69d6-e6[data-kb-block=\"kb-adv-heading8585_ff69d6-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_ff69d6-e6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_ff69d6-e6[data-kb-block=\"kb-adv-heading8585_ff69d6-e6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8585_ff69d6-e6 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_ff69d6-e6\">2026 \u5e74\uff0c\u6578\u4f4d\u5ee3\u544a\u7522\u696d\u6b63\u5f0f\u8de8\u8d8a\u4e86\u5206\u6c34\u5dba\u3002\u6839\u64da Dentsu \u8207 WARC \u7684\u9810\u6e2c\uff0c\u5168\u7403\u5ee3\u544a\u652f\u51fa\u5df2\u7a81\u7834 <strong>1.27 \u5146\u7f8e\u5143<\/strong>\uff0c\u800c\u5176\u4e2d\u8d85\u904e 87% \u7684\u4ea4\u6613\u900f\u904e\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5b8c\u6210\u3002\u7136\u800c\uff0c\u5ee3\u544a\u6b63\u5f9e\u50b3\u7d71\u7684\u300c\u898f\u5247\u5f0f\u81ea\u52d5\u5316\u300d\u8f49\u5411\u7531 <strong>AI \u4ee3\u7406\u4eba\uff08Agentic AI\uff09<\/strong> \u4e3b\u5c0e\u7684\u5168\u65b0\u5178\u7bc4\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-d7689fb\" id=\"gspb_row-id-gsbp-d7689fb\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-7853aa7\" id=\"gspb_col-id-gsbp-7853aa7\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5836019\" id=\"gspb_container-id-gsbp-5836019\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8585_2d0b50-6d, .wp-block-kadence-advancedheading.kt-adv-heading8585_2d0b50-6d[data-kb-block=\"kb-adv-heading8585_2d0b50-6d\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_2d0b50-6d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_2d0b50-6d[data-kb-block=\"kb-adv-heading8585_2d0b50-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_2d0b50-6d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_2d0b50-6d[data-kb-block=\"kb-adv-heading8585_2d0b50-6d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8585_2d0b50-6d wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_2d0b50-6d\"><strong>\u4e00\u3001 AI \u4ee3\u7406\u4eba\u5982\u4f55\u91cd\u5851\u7a0b\u5e8f\u5316\u5ee3\u544a\u7684\u65b0\u8cfd\u5c40\uff1f<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8585_cc9e2e-c3, .wp-block-kadence-advancedheading.kt-adv-heading8585_cc9e2e-c3[data-kb-block=\"kb-adv-heading8585_cc9e2e-c3\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_cc9e2e-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_cc9e2e-c3[data-kb-block=\"kb-adv-heading8585_cc9e2e-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_cc9e2e-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_cc9e2e-c3[data-kb-block=\"kb-adv-heading8585_cc9e2e-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8585_cc9e2e-c3 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_cc9e2e-c3\">\u96a8\u8457\u96b1\u79c1\u6b0a\u653f\u7b56\u8207 Cookieless \u74b0\u5883\u6210\u719f\uff0c\u5e95\u5c64\u5354\u8b70\u6b63\u5f9e\u50b3\u7d71 OpenRTB \u6f14\u9032\u81f3 <strong>ADCP\uff08\u5ee3\u544a\u5167\u5bb9\u5354\u8b70\uff09<\/strong> \u8207 <strong>MCP\uff08\u5a92\u9ad4\u60c5\u5883\u5354\u8b70\uff09<\/strong>\u30022026 \u5e74\u7684\u5ee3\u544a\u4e0d\u518d\u53ea\u770b\u6a19\u7c64\uff0c\u800c\u662f\u900f\u904e AI \u5be6\u6642\u5206\u6790\u7528\u6236\u7684\u300c\u5373\u6642\u610f\u5716\u300d\u3002<br>IAB Tech Lab \u63a8\u51fa\u7684 <strong>ECAPI<\/strong> \u6a19\u6e96\uff0c\u8b93\u4f3a\u670d\u5668\u7aef\uff08Server-side\uff09\u6578\u64da\u50b3\u8f38\u6210\u70ba\u6a19\u914d\u3002\u9019\u5c0d\u5ee3\u544a\u4e3b\u610f\u5473\u8457\uff1a\u672a\u4f86\u7684\u6210\u529f\u53d6\u6c7a\u65bc\u4f60\u662f\u5426\u80fd\u8b93 AI \u4ee3\u7406\u5728\u6beb\u79d2\u9593\u300c\u8b80\u61c2\u300d\u4f60\u7684\u8f49\u5316\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u4e0a\u4e00\u7bc7\uff1a<a href=\"https:\/\/mi.ghtinc.com\/language\/zh\/%e7%94%a2%e6%a5%ad%e7%9f%a5%e8%ad%98%e5%88%86%e4%ba%ab\/2026-adecapi.html\">\u30102026 \u5ee3\u544a\u8da8\u52e2\u3011\u89e3\u5bc6 AI \u4ee3\u7406\u4eba\u5ee3\u544a\u67b6\u69cb\uff1aECAPI\u3001AdCP\u3001ARTF \u5982\u4f55\u91cd\u5851\u7a0b\u5e8f\u5316\u8cfc\u8cb7\uff1f<\/a><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-8a54514\" id=\"gspb_iconsList-id-gsbp-8a54514\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>ECAPI (Event Conversion API)<\/strong>\uff1a\u5b83\u662f\u4e00\u7a2e<strong>\u4f3a\u670d\u5668\u5c0d\u4f3a\u670d\u5668\uff08Server-to-Server\uff09<\/strong>\u7684\u50b3\u8f38\u65b9\u5f0f\uff0c\u5ee3\u544a\u4e3b\u7684\u4f3a\u670d\u5668\u76f4\u63a5\u5c07\u300c\u8f49\u63db\u4e8b\u4ef6\u300d\u50b3\u9001\u7d66\u5ee3\u544a\u5e73\u53f0\u7684\u4f3a\u670d\u5668\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>AdCP (Ad Context Protocol)<\/strong>\uff1a\u8b93\u8cb7\u8ce3\u96d9\u65b9\u4ee3\u7406\u4eba\u80fd\u7cbe\u78ba\u6d3d\u8ac7\u6210\u6548\u689d\u4ef6\uff0c\u78ba\u4fdd\u6bcf\u4e00\u5206\u9810\u7b97\u90fd\u7cbe\u6e96\u6295\u5411\u7b26\u5408\u76ee\u6a19\u7684\u6d41\u91cf\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>UCP (User Context Protocol)<\/strong>\uff1a\u5728\u53bb\u8b58\u5225\u5316\u7684\u96b1\u79c1\u524d\u63d0\u4e0b\uff0c\u7d71\u4e00\u53d7\u773e\u8a0a\u865f\uff0c\u8b93 AI \u4ee3\u7406\u4eba\u80fd\u5373\u6642\u611f\u61c9\u7528\u6236\u7684\u7576\u4e0b\u60c5\u5883\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>MCP (Model Context Protocol)<\/strong>\uff1a\u8b93 <strong>AI \u6a21\u578b\uff08Model\uff09<\/strong> \u80fd\u5920\u5b89\u5168\u5730\u9023\u63a5\u5230\u5916\u90e8\u7684 <strong>\u6578\u64da\u6e90\uff08Context\uff09<\/strong>\uff0c\u80fd\u5373\u6642\u770b\u5230\u5eab\u5b58\u3001\u9810\u7b97\u8207\u5e02\u5834\u8b8a\u5316\uff0c\u505a\u51fa\u81ea\u4e3b\u6c7a\u7b56\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>ARTF (Ad-buying Real-time Framework)<\/strong>\uff1a\u63a1\u7528\u4e86\u300c\u6241\u5e73\u5316\u300d\u7684<strong>\u5bb9\u5668\u5316\uff08Containerization\uff09\u67b6\u69cb<\/strong>\uff0c\u628a\u9632\u8a50\u3001\u54c1\u724c\u5b89\u5168\u3001\u8a9e\u610f\u5206\u6790\u3001\u51fa\u50f9\u6a21\u578b\u901a\u901a\u5c01\u88dd\u6210\u4e00\u500b\u500b\u9ad8\u6548\u80fd\u7684\u300c\u5c0f\u76d2\u5b50\u300d\uff0c<strong>\u76f4\u63a5\u90e8\u7f72\u5728\u7af6\u50f9\u5f15\u64ce\u7684\u4e2d\u5fc3\u5340\u57df<\/strong>\u3002<\/span><\/div><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-b6a7f8b\" id=\"gspb_row-id-gsbp-b6a7f8b\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-b8abfd8\" id=\"gspb_col-id-gsbp-b8abfd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f16c343\" id=\"gspb_container-id-gsbp-f16c343\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8585_00e4a1-a7, .wp-block-kadence-advancedheading.kt-adv-heading8585_00e4a1-a7[data-kb-block=\"kb-adv-heading8585_00e4a1-a7\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_00e4a1-a7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_00e4a1-a7[data-kb-block=\"kb-adv-heading8585_00e4a1-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_00e4a1-a7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_00e4a1-a7[data-kb-block=\"kb-adv-heading8585_00e4a1-a7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8585_00e4a1-a7 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_00e4a1-a7\"><strong>\u4e8c\u3001 \u5165\u53e3\u4f4d\u79fb\uff1a\u884c\u52d5\u5ee3\u544a\u8207 AI \u5c0d\u8a71\u7684\u6df1\u5ea6\u878d\u5408<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8585_48025c-8f, .wp-block-kadence-advancedheading.kt-adv-heading8585_48025c-8f[data-kb-block=\"kb-adv-heading8585_48025c-8f\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_48025c-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_48025c-8f[data-kb-block=\"kb-adv-heading8585_48025c-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_48025c-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_48025c-8f[data-kb-block=\"kb-adv-heading8585_48025c-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8585_48025c-8f wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_48025c-8f\">\u9810\u6e2c\u986f\u793a\uff0c2026 \u5e74<strong>\u884c\u52d5\u5ee3\u544a\u5c07\u4f54\u6240\u6709\u6578\u4f4d\u652f\u51fa\u7684 69%<\/strong>\uff0c\u898f\u6a21\u63a5\u8fd1 5,000 \u5104\u7f8e\u5143\u3002\u8207\u6b64\u540c\u6642\uff0cDeloitte \u6307\u51fa\uff0c\u5c46\u6642\u6bcf\u65e5 AI \u641c\u5c0b\u7684\u4f7f\u7528\u91cf\u5c07\u662f\u7368\u7acb AI \u5de5\u5177\u7684\u4e09\u500d\uff0c\u7d04 <strong>29% \u7684\u7528\u6236\u6bcf\u5929\u6703\u63a5\u89f8\u5230 AI \u751f\u6210\u7684\u641c\u5c0b\u6458\u8981<\/strong>\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8585_a41bfd-0d, .wp-block-kadence-advancedheading.kt-adv-heading8585_a41bfd-0d[data-kb-block=\"kb-adv-heading8585_a41bfd-0d\"]{font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8585_a41bfd-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_a41bfd-0d[data-kb-block=\"kb-adv-heading8585_a41bfd-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_a41bfd-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_a41bfd-0d[data-kb-block=\"kb-adv-heading8585_a41bfd-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8585_a41bfd-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8585_a41bfd-0d\">\u9019\u4ee3\u8868\u6d41\u91cf\u5165\u53e3\u5df2\u5f9e\u641c\u5c0b\u6846\u8f49\u79fb\u81f3\u300c\u5c0d\u8a71\u6846\u300d\u3002OpenAI \u5728 ChatGPT \u4e2d\u5c0e\u5165\u5ee3\u544a\uff0c\u6b63\u662f\u70ba\u4e86\u6355\u6349\u9019\u4e9b\u6df1\u5c64\u7684\u7528\u6236\u610f\u5716\u3002\u54c1\u724c\u5ee3\u544a\u4e0d\u518d\u662f\u5e72\u64fe\uff0c\u800c\u662f AI \u4ee3\u7406\u63d0\u4f9b\u7684\u300c\u667a\u6167\u5efa\u8b70\u300d\u3002\u9019\u8981\u6c42\u6295\u653e\u7cfb\u7d71\u5fc5\u9808\u5177\u5099\u6975\u5f37\u7684\u884c\u52d5\u5927\u6578\u64da\u8655\u7406\u80fd\u529b\u8207\u60c5\u5883\u611f\u77e5\u529b\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-60ae75f\" id=\"gspb_row-id-gsbp-60ae75f\"><div class=\"gspb_row__content\">  <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-1f8e36d\" id=\"gspb_row-id-gsbp-1f8e36d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-563ade0\" id=\"gspb_col-id-gsbp-563ade0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8888054\" id=\"gspb_container-id-gsbp-8888054\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8585_432e8c-c6, .wp-block-kadence-advancedheading.kt-adv-heading8585_432e8c-c6[data-kb-block=\"kb-adv-heading8585_432e8c-c6\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_432e8c-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_432e8c-c6[data-kb-block=\"kb-adv-heading8585_432e8c-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_432e8c-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_432e8c-c6[data-kb-block=\"kb-adv-heading8585_432e8c-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8585_432e8c-c6 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_432e8c-c6\"><strong>\u4e09\u3001 \u6578\u64da\u4e3b\u5c0e\u6b0a\uff1aECAPI \u5e36\u4f86\u7684\u900f\u660e\u6210\u6548<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8585_b3532b-47, .wp-block-kadence-advancedheading.kt-adv-heading8585_b3532b-47[data-kb-block=\"kb-adv-heading8585_b3532b-47\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_b3532b-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_b3532b-47[data-kb-block=\"kb-adv-heading8585_b3532b-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_b3532b-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_b3532b-47[data-kb-block=\"kb-adv-heading8585_b3532b-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8585_b3532b-47 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_b3532b-47\">\u96a8\u8457\u7b2c\u4e09\u65b9 Cookie \u53d6\u5f97\u7684\u5168\u9762\u6027\u8d8a\u4f86\u8d8a\u4f4e\uff0c\u6578\u64da\u54c1\u8cea\u6210\u70ba AI \u4ee3\u7406\u4eba\u7684\u52d5\u529b\u4f86\u6e90\u3002<strong><a href=\"https:\/\/mi.ghtinc.com\/language\/zh\/ai%e8%a1%8c%e5%8b%95%e6%99%ba%e6%85%a7%e5%8d%b3%e6%99%82%e7%ab%b6%e5%83%b9%e5%b9%b3%e5%8f%b0-mi-dsp-tm\" target=\"_blank\" rel=\"noreferrer noopener\">MI-DSP\u2122<\/a><\/strong> \u53ef\u652f\u63f4 IAB \u7684 <strong>ECAPI<\/strong>\uff0c\u900f\u904e\u4f3a\u670d\u5668\u7aef\uff08Server-side\uff09\u7684\u6a19\u6e96\u5316\u4e32\u63a5\uff0c\u70ba AI \u63d0\u4f9b\u9ad8\u54c1\u8cea\u3001\u9ad8\u96b1\u79c1\u7684\u5373\u6642\u6578\u64da\u56de\u994b\u3002<\/p>\n\n\n\n<p>2026 \u5e74\u662f AI \u5ee3\u544a\u6280\u8853\u843d\u5730\u7684\u95dc\u9375\u5e74\u3002\u54c1\u724c\u82e5\u60f3\u5728\u5146\u5143\u5e02\u5834\u4e2d\u4fdd\u6301\u7af6\u722d\u529b\uff0c\u5fc5\u9808\u5f9e\u300c\u8a2d\u5b9a\u898f\u5247\u300d\u7684\u50b3\u7d71\u601d\u7dad\uff0c\u8f49\u5411\u300c\u4e0b\u9054\u6307\u4ee4\u300d\u7d66 AI \u4ee3\u7406\u4eba\u7684\u5168\u65b0\u6a21\u5f0f\uff0c\u9078\u64c7\u652f\u63f4 AdCP\u3001UCP\u3001ARTF \u7b49\u524d\u77bb\u6280\u8853\u7684\u7a0b\u5e8f\u5316\u5ee3\u544a\u5e73\u53f0\uff0c\u4e0d\u50c5\u662f\u6280\u8853\u7684\u5347\u7d1a\uff0c\u66f4\u662f\u7372\u5229\u80fd\u529b\u7684\u8de8\u8d8a\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-913a942\" id=\"gspb_row-id-gsbp-913a942\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-f62ce5b\" id=\"gspb_col-id-gsbp-f62ce5b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2526e9d\" id=\"gspb_container-id-gsbp-2526e9d\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8585_9ebf51-c1, .wp-block-kadence-advancedheading.kt-adv-heading8585_9ebf51-c1[data-kb-block=\"kb-adv-heading8585_9ebf51-c1\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8585_9ebf51-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_9ebf51-c1[data-kb-block=\"kb-adv-heading8585_9ebf51-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_9ebf51-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_9ebf51-c1[data-kb-block=\"kb-adv-heading8585_9ebf51-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8585_9ebf51-c1 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8585_9ebf51-c1\"><strong>\u56db\u3001\u53c3\u8003\u8cc7\u6599<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/adtechradar.com\/2026\/01\/20\/iab-tech-lab-ecapi-public-comment\/\" target=\"_blank\" rel=\"noreferrer noopener\">IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/digiday.com\/media\/the-top-ai-platforms-for-publishers-ranked\/\" target=\"_blank\" rel=\"noreferrer noopener\">The top AI platforms for publishers, ranked<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-db658f6\" id=\"gspb_row-id-gsbp-db658f6\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-0c38883\" id=\"gspb_col-id-gsbp-0c38883\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8585_1029a9-d6, .wp-block-kadence-advancedheading.kt-adv-heading8585_1029a9-d6[data-kb-block=\"kb-adv-heading8585_1029a9-d6\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);font-size:22px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8585_1029a9-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8585_1029a9-d6[data-kb-block=\"kb-adv-heading8585_1029a9-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8585_1029a9-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8585_1029a9-d6[data-kb-block=\"kb-adv-heading8585_1029a9-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8585_1029a9-d6 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