{"id":8583,"date":"2026-02-13T09:55:42","date_gmt":"2026-02-13T01:55:42","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=8583"},"modified":"2026-05-29T09:43:21","modified_gmt":"2026-05-29T01:43:21","slug":"2026-ad-trends-understanding-the-agentic-ai-bidding-war","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/market-insights\/2026-ad-trends-understanding-the-agentic-ai-bidding-war.html","title":{"rendered":"[2026 Ad Trends] Understanding the Agentic AI Bidding War"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef4d3c4-0169\" id=\"gspb_row-id-gsbp-cef4d3c4-0169\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-cbb0e411-c4d8\" id=\"gspb_col-id-gsbp-cbb0e411-c4d8\">\n<div id=\"gspb_heading-id-gsbp-c6588fe1-cf6b\" class=\"gspb_heading gspb_heading-id-gsbp-c6588fe1-cf6b \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">Market Insight<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-6ade63a8-54c6\" class=\"gspb_heading gspb_heading-id-gsbp-6ade63a8-54c6 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">[2026 Ad Trends] Understanding the Agentic AI Bidding War<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-250ae65a-d93e\" id=\"gspb_container-id-gsbp-250ae65a-d93e\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_a7828f-a8, .wp-block-kadence-advancedheading.kt-adv-heading8583_a7828f-a8[data-kb-block=\"kb-adv-heading8583_a7828f-a8\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8583_a7828f-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_a7828f-a8[data-kb-block=\"kb-adv-heading8583_a7828f-a8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_a7828f-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_a7828f-a8[data-kb-block=\"kb-adv-heading8583_a7828f-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_a7828f-a8 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_a7828f-a8\">This article follows our previous introduction to new industry terminology. By integrating recent insights from the IAB and the latest AI agent trends, we explore the new paradigm dominated by <strong>Agentic AI<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-c3ab6a3d-9725\" id=\"gspb_col-id-gsbp-c3ab6a3d-9725\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-04579b1\" id=\"gspb_image-id-gsbp-04579b1\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2026\/01\/\u5728AI-Agent\u6d6a\u6f6e\u4e0b\uff0c\u5ee3\u544a\u4e3b\u5982\u4f55\u900f\u904e-MI-DSP-\u4f48\u5c40\u65b0\u5ee3\u544a\u751f\u614b.png\" data-src=\"\" alt=\"AI \u4ee3\u7406\u4eba\nAgentic AI\" loading=\"lazy\" width=\"981\" height=\"590\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-061f92f\" id=\"gspb_row-id-gsbp-061f92f\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-740c305\" id=\"gspb_col-id-gsbp-740c305\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e159cea\" id=\"gspb_container-id-gsbp-e159cea\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_2c70b4-f3, .wp-block-kadence-advancedheading.kt-adv-heading8583_2c70b4-f3[data-kb-block=\"kb-adv-heading8583_2c70b4-f3\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_2c70b4-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_2c70b4-f3[data-kb-block=\"kb-adv-heading8583_2c70b4-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_2c70b4-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_2c70b4-f3[data-kb-block=\"kb-adv-heading8583_2c70b4-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_2c70b4-f3 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_2c70b4-f3\">In 2026, the digital advertising industry officially crossed a major watershed. According to forecasts from Dentsu and WARC, global ad spend has surpassed <strong>$1.27 trillion<\/strong>, with over <strong>87%<\/strong> of transactions now flowing through programmatic buying. However, advertising is shifting away from traditional &#8220;rule-based automation&#8221; toward a brand-new paradigm led by <strong>Agentic AI<\/strong>.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-d7689fb\" id=\"gspb_row-id-gsbp-d7689fb\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-7853aa7\" id=\"gspb_col-id-gsbp-7853aa7\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5836019\" id=\"gspb_container-id-gsbp-5836019\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_95537d-01, .wp-block-kadence-advancedheading.kt-adv-heading8583_95537d-01[data-kb-block=\"kb-adv-heading8583_95537d-01\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_95537d-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_95537d-01[data-kb-block=\"kb-adv-heading8583_95537d-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_95537d-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_95537d-01[data-kb-block=\"kb-adv-heading8583_95537d-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_95537d-01 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_95537d-01\"><strong>I. How AI Agents are Reshaping the Programmatic Landscape<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_b1b86e-d8, .wp-block-kadence-advancedheading.kt-adv-heading8583_b1b86e-d8[data-kb-block=\"kb-adv-heading8583_b1b86e-d8\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_b1b86e-d8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_b1b86e-d8[data-kb-block=\"kb-adv-heading8583_b1b86e-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_b1b86e-d8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_b1b86e-d8[data-kb-block=\"kb-adv-heading8583_b1b86e-d8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_b1b86e-d8 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_b1b86e-d8\">As privacy policies and cookieless environments reach maturity, underlying protocols are evolving from traditional OpenRTB to <strong>ADCP (Ad Context Protocol)<\/strong> and <strong>MCP (Model Context Protocol)<\/strong>. In 2026, advertising is no longer just about &#8220;tags&#8221;\u2014it&#8217;s about AI performing real-time analysis of a user&#8217;s <strong>&#8220;instant intent.&#8221;<\/strong><br>The <strong>ECAPI (Event Conversion API)<\/strong> standard, launched by the IAB Tech Lab, has made server-side data transmission the industry default. For advertisers, this means future success depends on whether your AI agent can &#8220;read and understand&#8221; your conversion data within milliseconds.<\/p>\n\n\n\n<p>Read More\uff1a<a href=\"https:\/\/mi.ghtinc.com\/language\/en\/industry-knowledge\/ecapi.html\" target=\"_blank\" rel=\"noreferrer noopener\">[2026 Ad Trends] Decoding the&nbsp;Agentic AI&nbsp;Ad Architecture: How ECAPI, AdCP, and ARTF are Reshaping Programmatic Buying<\/a><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-8a54514\" id=\"gspb_iconsList-id-gsbp-8a54514\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>ECAPI (Event Conversion API)<\/strong>: A server-to-server transmission method where the advertiser\u2019s server sends &#8220;conversion events&#8221; directly to the ad platform\u2019s server.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>AdCP (Ad Context Protocol)<\/strong>: Enables buyer and seller agents to precisely negotiate performance terms, ensuring every cent of the budget is directed toward high-value, goal-aligned traffic.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>UCP (User Context Protocol)<\/strong>: Unifies audience signals under a privacy-first, de-identified framework, allowing AI agents to sense the user&#8217;s immediate context in real-time.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>MCP (Model Context Protocol)<\/strong>: Allows AI models to securely connect to external Context (Data Sources), providing real-time visibility into inventory, budgets, and market fluctuations for autonomous decision-making.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>ARTF (Ad-buying Real-time Framework)<\/strong>: Utilizes a &#8220;flattened&#8221; containerized architecture. It encapsulates fraud prevention, brand safety, semantic analysis, and bidding models into high-performance &#8220;modules&#8221; deployed directly at the heart of the bidding engine.<\/span><\/div><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-b6a7f8b\" id=\"gspb_row-id-gsbp-b6a7f8b\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-b8abfd8\" id=\"gspb_col-id-gsbp-b8abfd8\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f16c343\" id=\"gspb_container-id-gsbp-f16c343\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_6c4619-9b, .wp-block-kadence-advancedheading.kt-adv-heading8583_6c4619-9b[data-kb-block=\"kb-adv-heading8583_6c4619-9b\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_6c4619-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_6c4619-9b[data-kb-block=\"kb-adv-heading8583_6c4619-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_6c4619-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_6c4619-9b[data-kb-block=\"kb-adv-heading8583_6c4619-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_6c4619-9b wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_6c4619-9b\"><strong>2. The Shift in Entry Points: Deep Integration of Mobile Ads and AI Dialogue<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_c28728-23, .wp-block-kadence-advancedheading.kt-adv-heading8583_c28728-23[data-kb-block=\"kb-adv-heading8583_c28728-23\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_c28728-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_c28728-23[data-kb-block=\"kb-adv-heading8583_c28728-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_c28728-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_c28728-23[data-kb-block=\"kb-adv-heading8583_c28728-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_c28728-23 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_c28728-23\">Projections show that mobile advertising will account for <strong>69%<\/strong> of all digital spend in 2026, reaching nearly <strong>$500 billion<\/strong>. Meanwhile, Deloitte indicates that daily AI search usage will be three times that of standalone AI tools, with roughly <strong>29%<\/strong> of users interacting with AI-generated search summaries every day.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_84280e-19, .wp-block-kadence-advancedheading.kt-adv-heading8583_84280e-19[data-kb-block=\"kb-adv-heading8583_84280e-19\"]{font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8583_84280e-19 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_84280e-19[data-kb-block=\"kb-adv-heading8583_84280e-19\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_84280e-19 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_84280e-19[data-kb-block=\"kb-adv-heading8583_84280e-19\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_84280e-19 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8583_84280e-19\">This signifies that the gateway to traffic has shifted from the &#8220;search box&#8221; to the <strong>&#8220;dialogue box.&#8221;<\/strong> OpenAI\u2019s introduction of ads within ChatGPT is a strategic move to capture these deep-seated user intents. In this era, brand advertising is no longer an interruption; it is a <strong>&#8220;smart recommendation&#8221;<\/strong> provided by an AI agent. This requires delivery systems to possess immense mobile big data processing capabilities and high situational awareness.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-60ae75f\" id=\"gspb_row-id-gsbp-60ae75f\"><div class=\"gspb_row__content\">  <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-1f8e36d\" id=\"gspb_row-id-gsbp-1f8e36d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-563ade0\" id=\"gspb_col-id-gsbp-563ade0\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8888054\" id=\"gspb_container-id-gsbp-8888054\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_3d65b5-62, .wp-block-kadence-advancedheading.kt-adv-heading8583_3d65b5-62[data-kb-block=\"kb-adv-heading8583_3d65b5-62\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_3d65b5-62 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_3d65b5-62[data-kb-block=\"kb-adv-heading8583_3d65b5-62\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_3d65b5-62 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_3d65b5-62[data-kb-block=\"kb-adv-heading8583_3d65b5-62\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_3d65b5-62 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_3d65b5-62\"><strong>3. Data Sovereignty: Transparent Results via ECAPI<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_7664d2-25, .wp-block-kadence-advancedheading.kt-adv-heading8583_7664d2-25[data-kb-block=\"kb-adv-heading8583_7664d2-25\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_7664d2-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_7664d2-25[data-kb-block=\"kb-adv-heading8583_7664d2-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_7664d2-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_7664d2-25[data-kb-block=\"kb-adv-heading8583_7664d2-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_7664d2-25 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_7664d2-25\">As the reach of third-party cookies continues to dwindle, data quality has become the primary fuel for AI agents. Our <strong><a href=\"https:\/\/mi.ghtinc.com\/language\/en\/ai-advertising-mi-dsp\" target=\"_blank\" rel=\"noreferrer noopener\">MI-DSP\u2122<\/a><\/strong> supports the IAB\u2019s ECAPI, providing AI with high-quality, privacy-compliant, real-time data feedback through standardized server-side integration.<\/p>\n\n\n\n<p>2026 is the year AI ad tech truly hits the ground. To remain competitive in a trillion-dollar market, brands must pivot from the traditional mindset of <strong>&#8220;setting rules&#8221;<\/strong> to a new model of <strong>&#8220;issuing directives&#8221;<\/strong> to AI agents. Choosing a programmatic platform that supports forward-looking technologies like AdCP, UCP, and ARTF is more than just a technical upgrade\u2014it is a leap in profitability.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-913a942\" id=\"gspb_row-id-gsbp-913a942\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-f62ce5b\" id=\"gspb_col-id-gsbp-f62ce5b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2526e9d\" id=\"gspb_container-id-gsbp-2526e9d\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_51a4d6-c4, .wp-block-kadence-advancedheading.kt-adv-heading8583_51a4d6-c4[data-kb-block=\"kb-adv-heading8583_51a4d6-c4\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_51a4d6-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_51a4d6-c4[data-kb-block=\"kb-adv-heading8583_51a4d6-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_51a4d6-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_51a4d6-c4[data-kb-block=\"kb-adv-heading8583_51a4d6-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_51a4d6-c4 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_51a4d6-c4\"><strong>4. References<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/adtechradar.com\/2026\/01\/20\/iab-tech-lab-ecapi-public-comment\/\" target=\"_blank\" rel=\"noreferrer noopener\">IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/digiday.com\/media\/the-top-ai-platforms-for-publishers-ranked\/\" target=\"_blank\" rel=\"noreferrer noopener\">The top AI platforms for publishers, ranked<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-db658f6\" id=\"gspb_row-id-gsbp-db658f6\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-0c38883\" id=\"gspb_col-id-gsbp-0c38883\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_be80b2-2a, .wp-block-kadence-advancedheading.kt-adv-heading8583_be80b2-2a[data-kb-block=\"kb-adv-heading8583_be80b2-2a\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);font-size:22px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8583_be80b2-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_be80b2-2a[data-kb-block=\"kb-adv-heading8583_be80b2-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_be80b2-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_be80b2-2a[data-kb-block=\"kb-adv-heading8583_be80b2-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_be80b2-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8583_be80b2-2a\"><strong>Experience Agentic AI: <br>Make every cent of your ad budget count!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-a45e1e0c-cefa\" id=\"gspb_button-id-gsbp-a45e1e0c-cefa\"><a class=\"gspb-buttonbox\" href=\"https:\/\/mi.ghtinc.com\/language\/en\/groundhog-mi-contact-us\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Contact Us<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-70c55d5\" id=\"gspb_col-id-gsbp-70c55d5\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9992f89\" id=\"gspb_image-id-gsbp-9992f89\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/10\/04-2.png\" data-src=\"\" alt=\"\u73fe\u89c0\u79d1\u6280AI\u6578\u4f4d\u7a0b\u5e8f\u5316\u5ee3\u544a\u8207\u5927\u6578\u64da\u5206\u6790-\u806f\u7d61\u6211\u5011\" loading=\"lazy\" width=\"640\" height=\"640\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-0128e25\" id=\"gspb_row-id-gsbp-0128e25\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-1ca1f95\" id=\"gspb_col-id-gsbp-1ca1f95\">\n<div id=\"gspb_heading-id-gsbp-0e97e32\" class=\"gspb_heading gspb_heading-id-gsbp-0e97e32 \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">\u5e02\u5834\u6d1e\u5bdf<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-10d6c0f\" class=\"gspb_heading gspb_heading-id-gsbp-10d6c0f \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">\u30102026 \u5ee3\u544a\u8da8\u52e2\u3011\u4e86\u89e3 AI \u4ee3\u7406\u4eba\u7684\u7af6\u50f9\u6230\u722d<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2afb9f3\" id=\"gspb_container-id-gsbp-2afb9f3\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_035c6a-6b, .wp-block-kadence-advancedheading.kt-adv-heading8583_035c6a-6b[data-kb-block=\"kb-adv-heading8583_035c6a-6b\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8583_035c6a-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_035c6a-6b[data-kb-block=\"kb-adv-heading8583_035c6a-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_035c6a-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_035c6a-6b[data-kb-block=\"kb-adv-heading8583_035c6a-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_035c6a-6b wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_035c6a-6b\">\u672c\u7bc7\u5ef6\u7e8c\u524d\u7bc7\u4ecb\u7d39\u65b0\u540d\u8a5e\uff0c\u6574\u5408\u8fd1\u671f\u6709\u95dcIAB\u3001AI\u4ee3\u7406\u4eba\u7b49\u8da8\u52e2\u6587\u7ae0\uff0c\u5e36\u60a8\u77ad\u89e3\u4ee5<strong>AI \u4ee3\u7406\u4eba\uff08Agentic AI\uff09<\/strong> \u4e3b\u5c0e\u7684\u5168\u65b0\u5178\u7bc4\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-535d49d\" id=\"gspb_col-id-gsbp-535d49d\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-fd540bf\" id=\"gspb_image-id-gsbp-fd540bf\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2026\/01\/\u5728AI-Agent\u6d6a\u6f6e\u4e0b\uff0c\u5ee3\u544a\u4e3b\u5982\u4f55\u900f\u904e-MI-DSP-\u4f48\u5c40\u65b0\u5ee3\u544a\u751f\u614b.png\" data-src=\"\" alt=\"AI\u4ee3\u7406\u4eba\" loading=\"lazy\" width=\"981\" height=\"590\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-406c282\" id=\"gspb_row-id-gsbp-406c282\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-ab4c175\" id=\"gspb_col-id-gsbp-ab4c175\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-39a6f27\" id=\"gspb_container-id-gsbp-39a6f27\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_88a113-5a, .wp-block-kadence-advancedheading.kt-adv-heading8583_88a113-5a[data-kb-block=\"kb-adv-heading8583_88a113-5a\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_88a113-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_88a113-5a[data-kb-block=\"kb-adv-heading8583_88a113-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_88a113-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_88a113-5a[data-kb-block=\"kb-adv-heading8583_88a113-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_88a113-5a wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_88a113-5a\">2026 \u5e74\uff0c\u6578\u4f4d\u5ee3\u544a\u7522\u696d\u6b63\u5f0f\u8de8\u8d8a\u4e86\u5206\u6c34\u5dba\u3002\u6839\u64da Dentsu \u8207 WARC \u7684\u9810\u6e2c\uff0c\u5168\u7403\u5ee3\u544a\u652f\u51fa\u5df2\u7a81\u7834 <strong>1.27 \u5146\u7f8e\u5143<\/strong>\uff0c\u800c\u5176\u4e2d\u8d85\u904e 87% \u7684\u4ea4\u6613\u900f\u904e\u7a0b\u5e8f\u5316\u8cfc\u8cb7\u5b8c\u6210\u3002\u7136\u800c\uff0c\u5ee3\u544a\u6b63\u5f9e\u50b3\u7d71\u7684\u300c\u898f\u5247\u5f0f\u81ea\u52d5\u5316\u300d\u8f49\u5411\u7531 <strong>AI \u4ee3\u7406\u4eba\uff08Agentic AI\uff09<\/strong> \u4e3b\u5c0e\u7684\u5168\u65b0\u5178\u7bc4\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-4b1300d\" id=\"gspb_row-id-gsbp-4b1300d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-706d0b9\" id=\"gspb_col-id-gsbp-706d0b9\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-0004d70\" id=\"gspb_container-id-gsbp-0004d70\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_6360dc-07, .wp-block-kadence-advancedheading.kt-adv-heading8583_6360dc-07[data-kb-block=\"kb-adv-heading8583_6360dc-07\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_6360dc-07 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_6360dc-07[data-kb-block=\"kb-adv-heading8583_6360dc-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_6360dc-07 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_6360dc-07[data-kb-block=\"kb-adv-heading8583_6360dc-07\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_6360dc-07 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_6360dc-07\"><strong>\u4e00\u3001 AI \u4ee3\u7406\u4eba\u5982\u4f55\u91cd\u5851\u7a0b\u5e8f\u5316\u5ee3\u544a\u7684\u65b0\u8cfd\u5c40\uff1f<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_a6edc5-a3, .wp-block-kadence-advancedheading.kt-adv-heading8583_a6edc5-a3[data-kb-block=\"kb-adv-heading8583_a6edc5-a3\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_a6edc5-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_a6edc5-a3[data-kb-block=\"kb-adv-heading8583_a6edc5-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_a6edc5-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_a6edc5-a3[data-kb-block=\"kb-adv-heading8583_a6edc5-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_a6edc5-a3 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_a6edc5-a3\">\u96a8\u8457\u96b1\u79c1\u6b0a\u653f\u7b56\u8207 Cookieless \u74b0\u5883\u6210\u719f\uff0c\u5e95\u5c64\u5354\u8b70\u6b63\u5f9e\u50b3\u7d71 OpenRTB \u6f14\u9032\u81f3 <strong>ADCP\uff08\u5ee3\u544a\u5167\u5bb9\u5354\u8b70\uff09<\/strong> \u8207 <strong>MCP\uff08\u5a92\u9ad4\u60c5\u5883\u5354\u8b70\uff09<\/strong>\u30022026 \u5e74\u7684\u5ee3\u544a\u4e0d\u518d\u53ea\u770b\u6a19\u7c64\uff0c\u800c\u662f\u900f\u904e AI \u5be6\u6642\u5206\u6790\u7528\u6236\u7684\u300c\u5373\u6642\u610f\u5716\u300d\u3002<br>IAB Tech Lab \u63a8\u51fa\u7684 <strong>ECAPI<\/strong> \u6a19\u6e96\uff0c\u8b93\u4f3a\u670d\u5668\u7aef\uff08Server-side\uff09\u6578\u64da\u50b3\u8f38\u6210\u70ba\u6a19\u914d\u3002\u9019\u5c0d\u5ee3\u544a\u4e3b\u610f\u5473\u8457\uff1a\u672a\u4f86\u7684\u6210\u529f\u53d6\u6c7a\u65bc\u4f60\u662f\u5426\u80fd\u8b93 AI \u4ee3\u7406\u5728\u6beb\u79d2\u9593\u300c\u8b80\u61c2\u300d\u4f60\u7684\u8f49\u5316\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u4e0a\u4e00\u7bc7\uff1a<a href=\"https:\/\/mi.ghtinc.com\/language\/zh\/%e7%94%a2%e6%a5%ad%e7%9f%a5%e8%ad%98%e5%88%86%e4%ba%ab\/2026-adecapi.html\">\u30102026 \u5ee3\u544a\u8da8\u52e2\u3011\u89e3\u5bc6 AI \u4ee3\u7406\u4eba\u5ee3\u544a\u67b6\u69cb\uff1aECAPI\u3001AdCP\u3001ARTF \u5982\u4f55\u91cd\u5851\u7a0b\u5e8f\u5316\u8cfc\u8cb7\uff1f<\/a><\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-7b0aa95\" id=\"gspb_iconsList-id-gsbp-7b0aa95\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>ECAPI (Event Conversion API)<\/strong>\uff1a\u5b83\u662f\u4e00\u7a2e<strong>\u4f3a\u670d\u5668\u5c0d\u4f3a\u670d\u5668\uff08Server-to-Server\uff09<\/strong>\u7684\u50b3\u8f38\u65b9\u5f0f\uff0c\u5ee3\u544a\u4e3b\u7684\u4f3a\u670d\u5668\u76f4\u63a5\u5c07\u300c\u8f49\u63db\u4e8b\u4ef6\u300d\u50b3\u9001\u7d66\u5ee3\u544a\u5e73\u53f0\u7684\u4f3a\u670d\u5668\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>AdCP (Ad Context Protocol)<\/strong>\uff1a\u8b93\u8cb7\u8ce3\u96d9\u65b9\u4ee3\u7406\u4eba\u80fd\u7cbe\u78ba\u6d3d\u8ac7\u6210\u6548\u689d\u4ef6\uff0c\u78ba\u4fdd\u6bcf\u4e00\u5206\u9810\u7b97\u90fd\u7cbe\u6e96\u6295\u5411\u7b26\u5408\u76ee\u6a19\u7684\u6d41\u91cf\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>UCP (User Context Protocol)<\/strong>\uff1a\u5728\u53bb\u8b58\u5225\u5316\u7684\u96b1\u79c1\u524d\u63d0\u4e0b\uff0c\u7d71\u4e00\u53d7\u773e\u8a0a\u865f\uff0c\u8b93 AI \u4ee3\u7406\u4eba\u80fd\u5373\u6642\u611f\u61c9\u7528\u6236\u7684\u7576\u4e0b\u60c5\u5883\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>MCP (Model Context Protocol)<\/strong>\uff1a\u8b93 <strong>AI \u6a21\u578b\uff08Model\uff09<\/strong> \u80fd\u5920\u5b89\u5168\u5730\u9023\u63a5\u5230\u5916\u90e8\u7684 <strong>\u6578\u64da\u6e90\uff08Context\uff09<\/strong>\uff0c\u80fd\u5373\u6642\u770b\u5230\u5eab\u5b58\u3001\u9810\u7b97\u8207\u5e02\u5834\u8b8a\u5316\uff0c\u505a\u51fa\u81ea\u4e3b\u6c7a\u7b56\u3002<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 704 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M352 160c-105.88 0-192 86.12-192 192 0 17.68 14.32 32 32 32s32-14.32 32-32c0-70.6 57.44-128 128-128 17.68 0 32-14.32 32-32s-14.32-32-32-32zM192.12 918.34c0 6.3 1.86 12.44 5.36 17.68l49.020 73.68c5.94 8.92 15.94 14.28 26.64 14.28h157.7c10.72 0 20.72-5.36 26.64-14.28l49.020-73.68c3.48-5.24 5.34-11.4 5.36-17.68l0.1-86.36h-319.92l0.080 86.36zM352 0c-204.56 0-352 165.94-352 352 0 88.74 32.9 169.7 87.12 231.56 33.28 37.98 85.48 117.6 104.84 184.32v0.12h96v-0.24c-0.020-9.54-1.44-19.020-4.3-28.14-11.18-35.62-45.64-129.54-124.34-219.34-41.080-46.86-63.040-106.3-63.22-168.28-0.4-147.28 119.34-256 255.9-256 141.16 0 256 114.84 256 256 0 61.94-22.48 121.7-63.3 168.28-78.22 89.22-112.84 182.94-124.2 218.92-2.805 8.545-4.428 18.381-4.44 28.594l-0 0.006v0.2h96v-0.1c19.36-66.74 71.56-146.36 104.84-184.32 54.2-61.88 87.1-142.84 87.1-231.58 0-194.4-157.6-352-352-352z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>ARTF (Ad-buying Real-time Framework)<\/strong>\uff1a\u63a1\u7528\u4e86\u300c\u6241\u5e73\u5316\u300d\u7684<strong>\u5bb9\u5668\u5316\uff08Containerization\uff09\u67b6\u69cb<\/strong>\uff0c\u628a\u9632\u8a50\u3001\u54c1\u724c\u5b89\u5168\u3001\u8a9e\u610f\u5206\u6790\u3001\u51fa\u50f9\u6a21\u578b\u901a\u901a\u5c01\u88dd\u6210\u4e00\u500b\u500b\u9ad8\u6548\u80fd\u7684\u300c\u5c0f\u76d2\u5b50\u300d\uff0c<strong>\u76f4\u63a5\u90e8\u7f72\u5728\u7af6\u50f9\u5f15\u64ce\u7684\u4e2d\u5fc3\u5340\u57df<\/strong>\u3002<\/span><\/div><\/div>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-4823d5d\" id=\"gspb_row-id-gsbp-4823d5d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-30ed2af\" id=\"gspb_col-id-gsbp-30ed2af\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f5e7882\" id=\"gspb_container-id-gsbp-f5e7882\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_595310-4b, .wp-block-kadence-advancedheading.kt-adv-heading8583_595310-4b[data-kb-block=\"kb-adv-heading8583_595310-4b\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_595310-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_595310-4b[data-kb-block=\"kb-adv-heading8583_595310-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_595310-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_595310-4b[data-kb-block=\"kb-adv-heading8583_595310-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_595310-4b wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_595310-4b\"><strong>\u4e8c\u3001 \u5165\u53e3\u4f4d\u79fb\uff1a\u884c\u52d5\u5ee3\u544a\u8207 AI \u5c0d\u8a71\u7684\u6df1\u5ea6\u878d\u5408<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_91cf34-d3, .wp-block-kadence-advancedheading.kt-adv-heading8583_91cf34-d3[data-kb-block=\"kb-adv-heading8583_91cf34-d3\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_91cf34-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_91cf34-d3[data-kb-block=\"kb-adv-heading8583_91cf34-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_91cf34-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_91cf34-d3[data-kb-block=\"kb-adv-heading8583_91cf34-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_91cf34-d3 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_91cf34-d3\">\u9810\u6e2c\u986f\u793a\uff0c2026 \u5e74<strong>\u884c\u52d5\u5ee3\u544a\u5c07\u4f54\u6240\u6709\u6578\u4f4d\u652f\u51fa\u7684 69%<\/strong>\uff0c\u898f\u6a21\u63a5\u8fd1 5,000 \u5104\u7f8e\u5143\u3002\u8207\u6b64\u540c\u6642\uff0cDeloitte \u6307\u51fa\uff0c\u5c46\u6642\u6bcf\u65e5 AI \u641c\u5c0b\u7684\u4f7f\u7528\u91cf\u5c07\u662f\u7368\u7acb AI \u5de5\u5177\u7684\u4e09\u500d\uff0c\u7d04 <strong>29% \u7684\u7528\u6236\u6bcf\u5929\u6703\u63a5\u89f8\u5230 AI \u751f\u6210\u7684\u641c\u5c0b\u6458\u8981<\/strong>\u3002<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_9674d8-14, .wp-block-kadence-advancedheading.kt-adv-heading8583_9674d8-14[data-kb-block=\"kb-adv-heading8583_9674d8-14\"]{font-size:16px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8583_9674d8-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_9674d8-14[data-kb-block=\"kb-adv-heading8583_9674d8-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_9674d8-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_9674d8-14[data-kb-block=\"kb-adv-heading8583_9674d8-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_9674d8-14 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8583_9674d8-14\">\u9019\u4ee3\u8868\u6d41\u91cf\u5165\u53e3\u5df2\u5f9e\u641c\u5c0b\u6846\u8f49\u79fb\u81f3\u300c\u5c0d\u8a71\u6846\u300d\u3002OpenAI \u5728 ChatGPT \u4e2d\u5c0e\u5165\u5ee3\u544a\uff0c\u6b63\u662f\u70ba\u4e86\u6355\u6349\u9019\u4e9b\u6df1\u5c64\u7684\u7528\u6236\u610f\u5716\u3002\u54c1\u724c\u5ee3\u544a\u4e0d\u518d\u662f\u5e72\u64fe\uff0c\u800c\u662f AI \u4ee3\u7406\u63d0\u4f9b\u7684\u300c\u667a\u6167\u5efa\u8b70\u300d\u3002\u9019\u8981\u6c42\u6295\u653e\u7cfb\u7d71\u5fc5\u9808\u5177\u5099\u6975\u5f37\u7684\u884c\u52d5\u5927\u6578\u64da\u8655\u7406\u80fd\u529b\u8207\u60c5\u5883\u611f\u77e5\u529b\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-d779043\" id=\"gspb_row-id-gsbp-d779043\"><div class=\"gspb_row__content\">  <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-ab57743\" id=\"gspb_row-id-gsbp-ab57743\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-77e89b2\" id=\"gspb_col-id-gsbp-77e89b2\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-ef8f8fc\" id=\"gspb_container-id-gsbp-ef8f8fc\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_6c93c4-b0, .wp-block-kadence-advancedheading.kt-adv-heading8583_6c93c4-b0[data-kb-block=\"kb-adv-heading8583_6c93c4-b0\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_6c93c4-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_6c93c4-b0[data-kb-block=\"kb-adv-heading8583_6c93c4-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_6c93c4-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_6c93c4-b0[data-kb-block=\"kb-adv-heading8583_6c93c4-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_6c93c4-b0 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_6c93c4-b0\"><strong>\u4e09\u3001 \u6578\u64da\u4e3b\u5c0e\u6b0a\uff1aECAPI \u5e36\u4f86\u7684\u900f\u660e\u6210\u6548<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8583_a75fcd-69, .wp-block-kadence-advancedheading.kt-adv-heading8583_a75fcd-69[data-kb-block=\"kb-adv-heading8583_a75fcd-69\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_a75fcd-69 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_a75fcd-69[data-kb-block=\"kb-adv-heading8583_a75fcd-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_a75fcd-69 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_a75fcd-69[data-kb-block=\"kb-adv-heading8583_a75fcd-69\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_a75fcd-69 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_a75fcd-69\">\u96a8\u8457\u7b2c\u4e09\u65b9 Cookie \u53d6\u5f97\u7684\u5168\u9762\u6027\u8d8a\u4f86\u8d8a\u4f4e\uff0c\u6578\u64da\u54c1\u8cea\u6210\u70ba AI \u4ee3\u7406\u4eba\u7684\u52d5\u529b\u4f86\u6e90\u3002<strong><a href=\"https:\/\/mi.ghtinc.com\/language\/zh\/ai%e8%a1%8c%e5%8b%95%e6%99%ba%e6%85%a7%e5%8d%b3%e6%99%82%e7%ab%b6%e5%83%b9%e5%b9%b3%e5%8f%b0-mi-dsp-tm\" target=\"_blank\" rel=\"noreferrer noopener\">MI-DSP\u2122<\/a><\/strong> \u53ef\u652f\u63f4 IAB \u7684 <strong>ECAPI<\/strong>\uff0c\u900f\u904e\u4f3a\u670d\u5668\u7aef\uff08Server-side\uff09\u7684\u6a19\u6e96\u5316\u4e32\u63a5\uff0c\u70ba AI \u63d0\u4f9b\u9ad8\u54c1\u8cea\u3001\u9ad8\u96b1\u79c1\u7684\u5373\u6642\u6578\u64da\u56de\u994b\u3002<\/p>\n\n\n\n<p>2026 \u5e74\u662f AI \u5ee3\u544a\u6280\u8853\u843d\u5730\u7684\u95dc\u9375\u5e74\u3002\u54c1\u724c\u82e5\u60f3\u5728\u5146\u5143\u5e02\u5834\u4e2d\u4fdd\u6301\u7af6\u722d\u529b\uff0c\u5fc5\u9808\u5f9e\u300c\u8a2d\u5b9a\u898f\u5247\u300d\u7684\u50b3\u7d71\u601d\u7dad\uff0c\u8f49\u5411\u300c\u4e0b\u9054\u6307\u4ee4\u300d\u7d66 AI \u4ee3\u7406\u4eba\u7684\u5168\u65b0\u6a21\u5f0f\uff0c\u9078\u64c7\u652f\u63f4 AdCP\u3001UCP\u3001ARTF \u7b49\u524d\u77bb\u6280\u8853\u7684\u7a0b\u5e8f\u5316\u5ee3\u544a\u5e73\u53f0\uff0c\u4e0d\u50c5\u662f\u6280\u8853\u7684\u5347\u7d1a\uff0c\u66f4\u662f\u7372\u5229\u80fd\u529b\u7684\u8de8\u8d8a\u3002<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-d3d7a69\" id=\"gspb_row-id-gsbp-d3d7a69\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-b96b24b\" id=\"gspb_col-id-gsbp-b96b24b\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1c54d3\" id=\"gspb_container-id-gsbp-a1c54d3\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_1e9baa-16, .wp-block-kadence-advancedheading.kt-adv-heading8583_1e9baa-16[data-kb-block=\"kb-adv-heading8583_1e9baa-16\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8583_1e9baa-16 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_1e9baa-16[data-kb-block=\"kb-adv-heading8583_1e9baa-16\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_1e9baa-16 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_1e9baa-16[data-kb-block=\"kb-adv-heading8583_1e9baa-16\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8583_1e9baa-16 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8583_1e9baa-16\"><strong>\u56db\u3001\u53c3\u8003\u8cc7\u6599<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/adtechradar.com\/2026\/01\/20\/iab-tech-lab-ecapi-public-comment\/\" target=\"_blank\" rel=\"noreferrer noopener\">IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/digiday.com\/media\/the-top-ai-platforms-for-publishers-ranked\/\" target=\"_blank\" rel=\"noreferrer noopener\">The top AI platforms for publishers, ranked<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-1eaf5ff\" id=\"gspb_row-id-gsbp-1eaf5ff\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-c45b29d\" id=\"gspb_col-id-gsbp-c45b29d\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8583_7aa292-72, .wp-block-kadence-advancedheading.kt-adv-heading8583_7aa292-72[data-kb-block=\"kb-adv-heading8583_7aa292-72\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);font-size:22px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8583_7aa292-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8583_7aa292-72[data-kb-block=\"kb-adv-heading8583_7aa292-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8583_7aa292-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8583_7aa292-72[data-kb-block=\"kb-adv-heading8583_7aa292-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8583_7aa292-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8583_7aa292-72\">\u9ad4\u9a57AI Agent\uff0c<br>\u8b93\u4f60\u7684\u5ee3\u544a\u884c\u92b7\u9810\u7b97\u82b1\u5f97\u66f4\u503c\u5f97\uff01<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-d283a5e\" id=\"gspb_button-id-gsbp-d283a5e\"><a class=\"gspb-buttonbox\" href=\"https:\/\/mi.ghtinc.com\/language\/zh\/contact-us\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">\u806f\u7d61\u6211\u5011<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-5045302\" id=\"gspb_col-id-gsbp-5045302\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-5ff0df7\" id=\"gspb_image-id-gsbp-5ff0df7\"><img decoding=\"async\" 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