{"id":8220,"date":"2025-12-26T16:51:01","date_gmt":"2025-12-26T08:51:01","guid":{"rendered":"https:\/\/mi.ghtinc.com\/?p=8220"},"modified":"2026-05-13T11:42:15","modified_gmt":"2026-05-13T03:42:15","slug":"2026-global-digital-advertising-trends-forecast-market-expansion-ai-dominance-privacy-first","status":"publish","type":"post","link":"https:\/\/mi.ghtinc.com\/en-us\/market-insights\/2026-global-digital-advertising-trends-forecast-market-expansion-ai-dominance-privacy-first.html","title":{"rendered":"2026 Global Digital Advertising Trends Forecast: Market Expansion, AI Dominance, Privacy First"},"content":{"rendered":"\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-cef4d3c4-0169\" id=\"gspb_row-id-gsbp-cef4d3c4-0169\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-cbb0e411-c4d8\" id=\"gspb_col-id-gsbp-cbb0e411-c4d8\">\n<div id=\"gspb_heading-id-gsbp-c6588fe1-cf6b\" class=\"gspb_heading gspb_heading-id-gsbp-c6588fe1-cf6b \" data-aos=\"fade-up\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\"><meta charset=\"utf-8\"><\/meta>Market Insight<\/div>\n\n\n\n<h2 id=\"gspb_heading-id-gsbp-6ade63a8-54c6\" class=\"gspb_heading gspb_heading-id-gsbp-6ade63a8-54c6 \" data-aos=\"flip-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-out-quart\" data-aos-duration=\"800\">2026 Global Digital Advertising Trends Forecast: Market Expansion, AI Dominance, Privacy First<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-250ae65a-d93e\" id=\"gspb_container-id-gsbp-250ae65a-d93e\" data-aos=\"fade-up\" data-aos-delay=\"300\" data-aos-easing=\"ease-in-out-quad\" data-aos-duration=\"700\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_67e97a-24, .wp-block-kadence-advancedheading.kt-adv-heading8220_67e97a-24[data-kb-block=\"kb-adv-heading8220_67e97a-24\"]{font-size:22px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8220_67e97a-24 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_67e97a-24[data-kb-block=\"kb-adv-heading8220_67e97a-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_67e97a-24 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_67e97a-24[data-kb-block=\"kb-adv-heading8220_67e97a-24\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_67e97a-24 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_67e97a-24\">The global advertising market is projected to reach $1.27 trillion in 2026 , with digital accounting for over 73% . This article will focus on authoritative data from WARC, GroupM, and IAB, highlighting and predicting five core trends and professional strategies for 2026.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_col-id-gsbp-c3ab6a3d-9725\" id=\"gspb_col-id-gsbp-c3ab6a3d-9725\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-04579b1\" id=\"gspb_image-id-gsbp-04579b1\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/12\/2026\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u9810\u6e2c.png\" data-src=\"\" alt=\"2026\u5168\u7403\u6578\u4f4d\u5ee3\u544a\u8da8\u52e2\u9810\u6e2c trend\" loading=\"lazy\" width=\"981\" height=\"590\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-061f92f\" id=\"gspb_row-id-gsbp-061f92f\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-740c305\" id=\"gspb_col-id-gsbp-740c305\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-e159cea\" id=\"gspb_container-id-gsbp-e159cea\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_40f2cc-28, .wp-block-kadence-advancedheading.kt-adv-heading8220_40f2cc-28[data-kb-block=\"kb-adv-heading8220_40f2cc-28\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_40f2cc-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_40f2cc-28[data-kb-block=\"kb-adv-heading8220_40f2cc-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_40f2cc-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_40f2cc-28[data-kb-block=\"kb-adv-heading8220_40f2cc-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8220_40f2cc-28 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_40f2cc-28\"><strong>Overall Market: Digital Giants Swallow Up Market Share, Asia Pacific Becomes Growth Engine<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_ae8a4b-b0, .wp-block-kadence-advancedheading.kt-adv-heading8220_ae8a4b-b0[data-kb-block=\"kb-adv-heading8220_ae8a4b-b0\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_ae8a4b-b0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_ae8a4b-b0[data-kb-block=\"kb-adv-heading8220_ae8a4b-b0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_ae8a4b-b0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_ae8a4b-b0[data-kb-block=\"kb-adv-heading8220_ae8a4b-b0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_ae8a4b-b0 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_ae8a4b-b0\"><strong>The global advertising market is projected to reach a staggering $1.27 trillion<\/strong> by 2026 (Note 1). Digital advertising will account for over <strong>73%<\/strong> of this (Note 2), making the market structure almost synonymous with the digital advertising market, meaning brands will significantly concentrate their budgets in the digital sphere. Furthermore, AI is evolving from a mere tool into <strong>a core infrastructure<\/strong> of the industry, comprehensively dominating creative, placement, and optimization. With the standardization of global privacy regulations, the entire industry is shifting from a &#8220;data rental&#8221; model to a new era of &#8221; <strong>asset building<\/strong> .&#8221; <\/p>\n\n\n\n<p>In the future, offline media will take a secondary role, with over 70% of brand budgets flowing to digital channels. Regarding regional growth, global advertising spending continues to expand, with over 70% of funds flowing to digital. The Asia-Pacific region (CAGR 19.6%) has become the absolute engine of growth, driven by both emerging markets and established technology countries. Emerging markets such as India and Indonesia, as well as established technology powers like China and the United States, will jointly drive growth. The United States remains the top spender, but China and India have rapidly entered the top three globally.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\" style=\"padding-top:0;padding-bottom:0;font-size:16px\"><table class=\"has-kb-palette-3-color has-custom-3-background-color has-text-color has-background has-link-color has-fixed-layout\"><thead><tr><th>Index<\/th><th>2026 Predictions<\/th><\/tr><\/thead><tbody><tr><td>Global advertising expenditure<\/td><td>$1.27 trillion (+8.1%)<\/td><\/tr><tr><td>Digital advertising share<\/td><td>&gt;73%<\/td><\/tr><tr><td>Total digital advertising revenue<\/td><td>Approximately US$930 billion<\/td><\/tr><tr><td>Fastest-growing region<\/td><td>Asia Pacific (CAGR 19.6%)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><br><\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-968c0a0\" id=\"gspb_row-id-gsbp-968c0a0\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-31c6461\" id=\"gspb_col-id-gsbp-31c6461\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-28f3d9d\" id=\"gspb_container-id-gsbp-28f3d9d\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_a3e65a-e3, .wp-block-kadence-advancedheading.kt-adv-heading8220_a3e65a-e3[data-kb-block=\"kb-adv-heading8220_a3e65a-e3\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_a3e65a-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_a3e65a-e3[data-kb-block=\"kb-adv-heading8220_a3e65a-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_a3e65a-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_a3e65a-e3[data-kb-block=\"kb-adv-heading8220_a3e65a-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading8220_a3e65a-e3 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_a3e65a-e3\"><strong>Key Insights and Trends<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_c4055f-cd, .wp-block-kadence-advancedheading.kt-adv-heading8220_c4055f-cd[data-kb-block=\"kb-adv-heading8220_c4055f-cd\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_c4055f-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_c4055f-cd[data-kb-block=\"kb-adv-heading8220_c4055f-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_c4055f-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_c4055f-cd[data-kb-block=\"kb-adv-heading8220_c4055f-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_c4055f-cd wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_c4055f-cd\"><strong>I. Channel Structure: Driven by Three Engines: Social + Retail Media + CTV<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_214855-d7, .wp-block-kadence-advancedheading.kt-adv-heading8220_214855-d7[data-kb-block=\"kb-adv-heading8220_214855-d7\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_214855-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_214855-d7[data-kb-block=\"kb-adv-heading8220_214855-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_214855-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_214855-d7[data-kb-block=\"kb-adv-heading8220_214855-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_214855-d7 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_214855-d7\">The digital market is dominated by three major channels:<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-8ca9d29\" id=\"gspb_iconsList-id-gsbp-8ca9d29\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Community\/creator platforms: will account for more than a quarter of global advertising spending. Short video platforms will further integrate a one-stop service of &#8220;content creation + platform management + precise targeting&#8221;.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Retail Media Network (RMN): Leveraging first-party transaction data, it is a key solution for delivering the highest ROAS in the cookieless era. Spending is projected to exceed $150 billion in 2026, and could even surpass $200 billion by 2027. (Note 3)<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">CTV (Connected Television): Combining programmatic buying, it allows brands to track the &#8220;closed-loop conversion&#8221; from big-screen exposure to actual purchase, bringing new value to brand advertising.<\/span><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_ecfeb6-ef, .wp-block-kadence-advancedheading.kt-adv-heading8220_ecfeb6-ef[data-kb-block=\"kb-adv-heading8220_ecfeb6-ef\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_ecfeb6-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_ecfeb6-ef[data-kb-block=\"kb-adv-heading8220_ecfeb6-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_ecfeb6-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_ecfeb6-ef[data-kb-block=\"kb-adv-heading8220_ecfeb6-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_ecfeb6-ef wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_ecfeb6-ef\"><strong>Decision-making strategy: <\/strong>AdTech operators should prioritize integrating RMN + CTV + Social channels to provide joint sales solutions that combine cross-screen frequency control and data enhancement.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-72e8ea2\" id=\"gspb_row-id-gsbp-72e8ea2\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-837decb\" id=\"gspb_col-id-gsbp-837decb\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-84bcc6e\" id=\"gspb_container-id-gsbp-84bcc6e\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_b7c9d9-b3, .wp-block-kadence-advancedheading.kt-adv-heading8220_b7c9d9-b3[data-kb-block=\"kb-adv-heading8220_b7c9d9-b3\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_b7c9d9-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_b7c9d9-b3[data-kb-block=\"kb-adv-heading8220_b7c9d9-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_b7c9d9-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_b7c9d9-b3[data-kb-block=\"kb-adv-heading8220_b7c9d9-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_b7c9d9-b3 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_b7c9d9-b3\"><strong>II. Technical Operations: AI Nativeization, Programmatic 2.0, and Attention Measurement<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_c8c6b5-64, .wp-block-kadence-advancedheading.kt-adv-heading8220_c8c6b5-64[data-kb-block=\"kb-adv-heading8220_c8c6b5-64\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_c8c6b5-64 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_c8c6b5-64[data-kb-block=\"kb-adv-heading8220_c8c6b5-64\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_c8c6b5-64 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_c8c6b5-64[data-kb-block=\"kb-adv-heading8220_c8c6b5-64\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_c8c6b5-64 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_c8c6b5-64\"><strong>AI is no longer an auxiliary tool, but rather an infrastructure<\/strong> built into advertising. Technological operations are increasingly geared towards automation and precision. Technology Trends:<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-d4f292c\" id=\"gspb_iconsList-id-gsbp-d4f292c\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>AI-driven full automation<\/strong>: Ad content must be optimized to be cited by generative AI such as Google AI Overviews and ChatGPT, which requires the content to be structured and verified for authenticity.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>Programmatic 2.0<\/strong>: Programmatic buying has built-in AI, enabling standard features such as dynamic frequency control, AI bidding, media publisher optimization, and real-time budget reallocation.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>AI-driven full automation<\/strong>: Ad content must be optimized to be cited by generative AI, such as Google AI Overviews and ChatGPT, which requires the content to be structured and verified for authenticity.<\/span><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_51ded5-1b, .wp-block-kadence-advancedheading.kt-adv-heading8220_51ded5-1b[data-kb-block=\"kb-adv-heading8220_51ded5-1b\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_51ded5-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_51ded5-1b[data-kb-block=\"kb-adv-heading8220_51ded5-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_51ded5-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_51ded5-1b[data-kb-block=\"kb-adv-heading8220_51ded5-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_51ded5-1b wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_51ded5-1b\"><strong>Decision-making strategy:<\/strong> Treat AI as a core &#8221; infrastructure,&#8221; built into the DSP system, rather than just an add-on feature. Simultaneously, actively invest in Data Clean Rooms and collaborate with retailers or telecom operators to conduct audience overlap analysis to improve the accuracy of targeting.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-d003087\" id=\"gspb_row-id-gsbp-d003087\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-0116803\" id=\"gspb_col-id-gsbp-0116803\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-16a690d\" id=\"gspb_container-id-gsbp-16a690d\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_39f6d6-31, .wp-block-kadence-advancedheading.kt-adv-heading8220_39f6d6-31[data-kb-block=\"kb-adv-heading8220_39f6d6-31\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_39f6d6-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_39f6d6-31[data-kb-block=\"kb-adv-heading8220_39f6d6-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_39f6d6-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_39f6d6-31[data-kb-block=\"kb-adv-heading8220_39f6d6-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_39f6d6-31 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_39f6d6-31\"><strong>III. Data and Authenticity: First-Party Data Assets and Compliant Built-in Data<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_d8e79f-9b, .wp-block-kadence-advancedheading.kt-adv-heading8220_d8e79f-9b[data-kb-block=\"kb-adv-heading8220_d8e79f-9b\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_d8e79f-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_d8e79f-9b[data-kb-block=\"kb-adv-heading8220_d8e79f-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_d8e79f-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_d8e79f-9b[data-kb-block=\"kb-adv-heading8220_d8e79f-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_d8e79f-9b wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_d8e79f-9b\">Consumers&#8217; trust in AI-generated content has decreased by 40%, driving marketing to shift from &#8220;spreading&#8221; to &#8221; <strong>verifiable authenticity<\/strong>,&#8221; while also making first-party data construction the main battleground in the market.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-3196b47\" id=\"gspb_iconsList-id-gsbp-3196b47\"><div class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\"><strong>Building CDP and First-Party Data<\/strong>: Proactively and compliantly collecting user data through methods such as website registration and app behavior inducement.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Walled Garden Enhancement: Leverage customer matching and lookalike features offered by platforms such as Meta and Amazon.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M928 8.6l-896 516.8c-46 26.6-41.4 94.4 7.6 114.6l280.4 116v204c0 60.4 75.6 86.6 113.4 40.6l121.4-147.6 252.8 104.4c38.2 15.8 81.4-8.4 87.6-49.4l128-834.2c8.2-53.4-49.2-91.8-95.2-65.2zM384 960v-177.6l109 45-109 132.6zM832 898.2l-412.4-170.4 399-471.6c9.6-11.2-5.8-26.4-17-16.8l-510.6 435.2-227-93.6 896-517-128 834.2z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Universal ID Matching: Utilizes encrypted matching schemes such as UID2.0 and Telecom ID to connect users across different platforms.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Content-related ad placement: Using AI semantic analysis, ads are placed next to brand-safe content even without user data.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M923.8 0c-11.46 0-23.18 2.2-34.78 7.040l-831.54 383.78c-95.94 44.78-63.96 185.5 38.38 185.5h351.82v351.82c0 60.020 48.42 95.86 97.48 95.86 34.6 0 69.5-17.8 88.020-57.48l383.8-831.56c27.14-65.18-28.7-134.96-93.18-134.96zM958.9 108.16l-383.7 831.32c-6.36 13.64-16.48 20.56-30.060 20.56-11.6 0-33.52-6.66-33.52-31.88v-415.8h-415.76c-22.9 0-29.28-17.66-30.98-25.26-2.2-9.86-2.54-27.96 19.4-38.2l829.36-382.82c3.42-1.42 6.74-2.1 10.18-2.1 10.84 0 22.98 7.3 30.22 18.16 4.38 6.58 8.64 16.82 4.86 26.020z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Reputation assetization: Brands must systematically respond to public reviews. AI search engines such as Google Search Engine Optimization (SEO) will collect this information, so it is important to ensure that genuine reviews are prioritized in AI search results, shifting the focus from pursuing widespread dissemination to verifiable word-of-mouth.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"5\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M928 8.6l-896 516.8c-46 26.6-41.4 94.4 7.6 114.6l280.4 116v204c0 60.4 75.6 86.6 113.4 40.6l121.4-147.6 252.8 104.4c38.2 15.8 81.4-8.4 87.6-49.4l128-834.2c8.2-53.4-49.2-91.8-95.2-65.2zM384 960v-177.6l109 45-109 132.6zM832 898.2l-412.4-170.4 399-471.6c9.6-11.2-5.8-26.4-17-16.8l-510.6 435.2-227-93.6 896-517-128 834.2z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">The value shift in word-of-mouth marketing: from pursuing &#8220;widespread dissemination&#8221; to authenticity that can be verified by AI search.<\/span><\/div><div class=\"gspb_iconsList__item\" data-id=\"6\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewBox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M928 8.6l-896 516.8c-46 26.6-41.4 94.4 7.6 114.6l280.4 116v204c0 60.4 75.6 86.6 113.4 40.6l121.4-147.6 252.8 104.4c38.2 15.8 81.4-8.4 87.6-49.4l128-834.2c8.2-53.4-49.2-91.8-95.2-65.2zM384 960v-177.6l109 45-109 132.6zM832 898.2l-412.4-170.4 399-471.6c9.6-11.2-5.8-26.4-17-16.8l-510.6 435.2-227-93.6 896-517-128 834.2z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Deepening community management : Shifting resources from pursuing a large number of followers to cultivating high-value private communities, e.g., the Line community.<\/span><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_385c6a-ca, .wp-block-kadence-advancedheading.kt-adv-heading8220_385c6a-ca[data-kb-block=\"kb-adv-heading8220_385c6a-ca\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_385c6a-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_385c6a-ca[data-kb-block=\"kb-adv-heading8220_385c6a-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_385c6a-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_385c6a-ca[data-kb-block=\"kb-adv-heading8220_385c6a-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_385c6a-ca wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_385c6a-ca\">Decision-making strategy: Integrate &#8221; Compliance Reporting &#8221; and &#8221; Audit Trail&#8221; as standard features into the product. In negotiations with multinational clients, present these as key selling points, highlighting product security and compliance. Furthermore, invest in SEO\/GEO reputation management to ensure authentic user reviews are prioritized in AI search results. Combine KOC (Key Opinion Consumer) feedback with consumer testing and AI-generated content, clearly labeling it as &#8221; verifiable &#8221; to rebuild consumer trust.<\/p>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row gspb_row gspb_row-id-gsbp-203a68d\" id=\"gspb_row-id-gsbp-203a68d\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gsbp-651a265\" id=\"gspb_col-id-gsbp-651a265\">\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-5317dc9\" id=\"gspb_container-id-gsbp-5317dc9\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_2b14ae-1d, .wp-block-kadence-advancedheading.kt-adv-heading8220_2b14ae-1d[data-kb-block=\"kb-adv-heading8220_2b14ae-1d\"]{font-size:20px;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_2b14ae-1d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_2b14ae-1d[data-kb-block=\"kb-adv-heading8220_2b14ae-1d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_2b14ae-1d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_2b14ae-1d[data-kb-block=\"kb-adv-heading8220_2b14ae-1d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading8220_2b14ae-1d wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_2b14ae-1d\"><strong>In conclusion<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_17e2c3-50, .wp-block-kadence-advancedheading.kt-adv-heading8220_17e2c3-50[data-kb-block=\"kb-adv-heading8220_17e2c3-50\"]{padding-top:var(--global-kb-spacing-md, 2rem);font-size:16px;line-height:1.5;font-weight:400;font-style:normal;font-family:Roboto;}.wp-block-kadence-advancedheading.kt-adv-heading8220_17e2c3-50 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_17e2c3-50[data-kb-block=\"kb-adv-heading8220_17e2c3-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_17e2c3-50 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_17e2c3-50[data-kb-block=\"kb-adv-heading8220_17e2c3-50\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_17e2c3-50 wp-block-kadence-advancedheading has-kb-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading8220_17e2c3-50\"><strong>2026 will be the &#8221; Year of Quality Refinement<\/strong> &#8221; for digital advertising : <strong>more money<\/strong> (US$1.27 trillion), <strong>digital AI dominance<\/strong> (73%+), and <strong>stricter regulations<\/strong> (privacy standardization). The key to success is no longer simply &#8221; <strong>buying traffic<\/strong> ,&#8221; but rather &#8221; <strong>building assets + verifying authenticity + achieving automation<\/strong> .&#8221; Brands and AdTech companies that can simultaneously strengthen their <strong>first-party data<\/strong> , <strong>AI infrastructure<\/strong> , and <strong>compliance capabilities<\/strong> will be able to seize the dual benefits of high growth in the Asia-Pacific region and precise global conversion in 2026.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading8220_883df1-86, .wp-block-kadence-advancedheading.kt-adv-heading8220_883df1-86[data-kb-block=\"kb-adv-heading8220_883df1-86\"]{font-size:16px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8220_883df1-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_883df1-86[data-kb-block=\"kb-adv-heading8220_883df1-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_883df1-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_883df1-86[data-kb-block=\"kb-adv-heading8220_883df1-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading8220_883df1-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8220_883df1-86\">Reference:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Note 1:<a href=\"https:\/\/www.campaignlive.co.uk\/article\/1943234\/warc-report-upgrades-forecast-global-ad-revenue-2026?bulletin=campaign_breakfast_briefing#:~:text=Ad%20sector&#039;s%20investment%20figures%20from,%C2%A31.04tn)%20by%202027.&amp;text=upgraded%20to%208.9%25-,The%20global%20ad%20market&#039;s%202025%20prospects%20have%20been%20upgraded%20to,the%20year%2C%20according%20to%20Warc.\" target=\"_blank\" rel=\"noreferrer noopener\">WARC Global Ad Forecast<\/a><\/li>\n\n\n\n<li>Note 2:<a href=\"http:\/\/Digital Economy Consolidates \u201cAround a Few Massive Platforms\u201d in GroupM Forecast\" target=\"_blank\" rel=\"noreferrer noopener\">GroupM Forecast<\/a><\/li>\n\n\n\n<li>Note 3:<a href=\"https:\/\/www.warc.com\/content\/feed\/retail-media-market-nears-200bn-as-search-gives-way-to-display\/en-GB\/11085#:~:text=Spending%20growth:%20Retail%20media%20investment,16%25%20of%20all%20ad%20spend.\" target=\"_blank\" rel=\"noopener\">Retail media market nears $200bn as search gives way to display<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gsbp-db658f6\" id=\"gspb_row-id-gsbp-db658f6\"><div class=\"gspb_row__content\"> \n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-0c38883\" id=\"gspb_col-id-gsbp-0c38883\"><style>.wp-block-kadence-advancedheading.kt-adv-heading8220_2ad4c8-2d, .wp-block-kadence-advancedheading.kt-adv-heading8220_2ad4c8-2d[data-kb-block=\"kb-adv-heading8220_2ad4c8-2d\"]{padding-bottom:var(--global-kb-spacing-xxl, 5rem);font-size:38px;line-height:1.5;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading8220_2ad4c8-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading8220_2ad4c8-2d[data-kb-block=\"kb-adv-heading8220_2ad4c8-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading8220_2ad4c8-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading8220_2ad4c8-2d[data-kb-block=\"kb-adv-heading8220_2ad4c8-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading8220_2ad4c8-2d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading8220_2ad4c8-2d\">Get more insight for your ad<\/h2>\n\n\n\n<div class=\"wp-block-greenshift-blocks-button gspb_button_wrapper gspb_button-id-gsbp-a45e1e0c-cefa\" id=\"gspb_button-id-gsbp-a45e1e0c-cefa\"><a class=\"gspb-buttonbox\" href=\"https:\/\/mi.ghtinc.com\/en-us\/groundhog-mi-contact-us\" target=\"_blank\" rel=\"noopener\"><span class=\"gspb-buttonbox-textwrap\"><span class=\"gspb-buttonbox-text\"><span class=\"gspb-buttonbox-title\">Contact us<\/span><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--6 gspb_row__col--sm-12 gspb_col-id-gsbp-70c55d5\" id=\"gspb_col-id-gsbp-70c55d5\">\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-9992f89\" id=\"gspb_image-id-gsbp-9992f89\"><img decoding=\"async\" src=\"https:\/\/mi.ghtinc.com\/wp-content\/uploads\/2025\/10\/04-2.png\" data-src=\"\" alt=\"\u73fe\u89c0\u79d1\u6280AI\u6578\u4f4d\u7a0b\u5e8f\u5316\u5ee3\u544a\u8207\u5927\u6578\u64da\u5206\u6790-\u806f\u7d61\u6211\u5011\" loading=\"lazy\" width=\"640\" height=\"640\" data-aos=\"fade-up\" data-aos-easing=\"ease\" data-aos-duration=\"800\" title=\"\"><\/div>\n<\/div>\n <\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":8373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"page-templates\/full-width.php","format":"standard","meta":{"_gspb_post_css":"@import url(https:\/\/fonts.googleapis.com\/css?family=Roboto|Roboto);#gspb_row-id-gsbp-cef4d3c4-0169{justify-content:space-between;margin-top:0;margin-bottom:0;display:flex;flex-wrap:wrap;align-content:center;padding-top:70px;padding-bottom:70px;overflow:hidden;background-color:#f1fcfe}#gspb_row-id-gsbp-cef4d3c4-0169>.gspb_row__content{display:flex;margin:0 auto;width:100%;flex-wrap:wrap;max-width:1230px;align-items:center;justify-content:center}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;padding:var(--gs-row-column-padding, 15px min(3vw, 20px))}@media (max-width:991.98px){#gspb_row-id-gsbp-cef4d3c4-0169{background-color:#f1fcfe}}@media 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